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Issuers and merchants rely on the 3-D Secure (3DS) protocol in the fight against “card-not-present” (CNP) fraud. You may recognize brands such as Mastercard SecureCode®, Verified by Visa, American Express SafeKey® and Discover ProtectBuy—all of which are 3DS implementations.
CA Technologies, A Broadcom Company (then Arcot) co-invented 3DS in partnership with Visa in the early 2000s. With continuing development and enhancements, the protocol is known today as EMV® 3-D Secure (EMV® 3DS).
EMV 3DS was defined by EMVCo, a consortium of merchants, banks and payment organizations. Expanding the functionality of the original implementation, EMV 3DS is designed to both reduce fraud and streamline the customer experience, regardless of device.
ThreatMetrix is a robust fraud prevention solution, enhancing fraud assessments through a vast database of malicious IP addresses and device fingerprints. Its easy integration and real-time analytics offer valuable insights, making it ideal for assessing transaction risks and maintaining device identity integrity.
ThreatMetrix provides a user-friendly interface for transaction analysis, featuring customizable rules and reports to monitor suspicious activities. Its device profiling and real-time analytics deliver comprehensive insights into login attempts and activities, contributing to effective fraud detection and risk management. Users benefit from simple integration and scalability, supported by dependable technical support and proactive updates. While effective, enhancements are needed in SDK integration complexity, real-time processing, and case management automation. An outdated interface, high pricing, limited data storage, and the need for better data field collaboration also present challenges. More intuitive rule engines and comprehensive threat detection features would improve the user experience.
What are ThreatMetrix's most important features?ThreatMetrix is implemented across industries like retail, banking, and digital services for fraud detection, device intelligence, and maintaining device identity integrity. Organizations employ it to detect unauthorized mobile access, identify credit card fraud, and prevent identity theft. Integrated through an SDK with backend API management, it enables device checks, transaction risk assessment, and access control management.
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