Revolutionize your marketing automation with a cutting-edge customer data platform. Versatile and scalable, it offers on-premises or cloud deployment, delivering a data-enriched, unified client perspective. Your constantly evolving needs for data storage are met by a very scalable architecture. By incorporating third-party data, you add layers of insight to client profiles and get a deeper understanding of their interests and activities. Collecting data from various touchpoints like social media, in-store behaviour, in-branch interactions, and online journeys, is crucial for creating a comprehensive consumer marketing profile. Utilize real-time data processing to execute immediate marketing actions, such as personalized offers or targeted communications, at the times when customers are most engaged.
Customer Data Platform or CDP is a packaged SaaS (software-as-a-service) product that is designed to build a unified customer database for an organization. A CDP enables marketers to understand customer data and derive insights to enrich the customer experience. Lemnisk’s AI-based customer data platform has been instrumental in driving millions of dollars’ worth of incremental leads and conversions for the world’s largest financial institutions.
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