FollowAnalytics vs IMImobile Mobile Marketing and Advertising comparison

FollowAnalytics unleashes the power of enterprise mobile apps by creating positive outcomes through predictive engagement.

Analyze

Know each of your mobile customers, personally

FollowAnalytics provides the broadest set of analytics to enable you to make data-driven decisions about your campaigns.

Beautiful visualizations and dashboards provide at-a-glance intelligence

Easy connectivity into your back-end systems allows 360° view of your customer

Real-time reporting shows up-to-the-minute usage, funnel, event flow and crash analytics

Engage

Provide compelling content at the right time and in the right context

Easy to build campaigns ensure you are reaching your users with relevant information in the most effective way possible.

Intuitive campaign builder makes it easy to build and launch campaigns

Campaigns can be triggered by internal data, such as profile information or external events, such as geolocation

Push-button connectors allow you to mobilize CRM and marketing stack data, connecting your mobile app data and enabling seamless omnichannel marketing

Rich in-app and push messaging templates allow you to create immersive mobile experiences while maintaining complete control of your brand and style.

Optimize

Spend less time testing and more time converting. Go beyond A/B testing with powerful machine learning that sends the most effective possible message to each individual user.

Send the right variant to each segment, rather than taking a one-size-fits all approach

Automatically test each variant against every possible segment

Leverage machine learning to predict outcomes based on previous outcomes