Your marketing strategy is carried out through multiple channels, both traditional and digital. Each member of your audience likely receives your message at multiple touchpoints, both offline and on. So measuring the results of a campaign by “channel only” gives you a narrow view. Previously, assigning credit to a sale or other conversion (“attribution”) was limited to just a few touchpoints.
Now Google Attribution 360 gives you a panoramic view to help you optimize your complete marketing program.
After several months of focus on bringing together the best mobile measurement plan that the industry can offer, Marketing Evolution is able to include an unprecedented level of granularity in the mobile space in our optimizations side-by-side with online and offline media channels.
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