Google Analytics 360 and Rakuten Advertising are competing products in digital marketing and analytics, with Rakuten Advertising having the upper hand in features and customer service, while Google Analytics 360 is favored for pricing and ROI.
Features: Google Analytics 360 offers robust data integration, real-time analytics, and customizable dashboards. Rakuten Advertising provides affiliate marketing tools, comprehensive campaign management, and seamless partner integrations.
Ease of Deployment and Customer Service: Google Analytics 360 has a straightforward deployment process with extensive resources. Rakuten Advertising involves a more complex deployment but provides personalized customer service that adds value during deployment.
Pricing and ROI: Google Analytics 360 involves a substantial setup cost but delivers powerful analytics capabilities and ROI. Rakuten Advertising offers a flexible pricing structure with a potentially faster ROI due to performance-based affiliate solutions.
| Product | Market Share (%) |
|---|---|
| Google Analytics 360 | 15.3% |
| Rakuten Advertising | 13.9% |
| Other | 70.8% |
| Company Size | Count |
|---|---|
| Small Business | 15 |
| Midsize Enterprise | 2 |
| Large Enterprise | 1 |
Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
Delivered on Google's world-class platform.
Rakuten Advertising offers comprehensive digital marketing solutions tailored for advertisers and publishers, focusing on delivering performance-driven outcomes through its global network, ensuring targeted reach and engagement.
With its powerful suite, Rakuten Advertising effectively connects brands with consumers by leveraging data-driven insights and strategic partnerships. Its robust technology facilitates efficient and measurable advertising campaigns optimized for conversion and ROI. Catering to diverse industries, Rakuten Advertising empowers businesses to expand their market presence and achieve significant growth through superior audience targeting and engagement solutions.
What are the key features of Rakuten Advertising?In e-commerce, Rakuten Advertising facilitates consumer engagement and brand loyalty through personalized marketing strategies. In the travel sector, it enhances visibility and booking rates by targeting suitable audiences globally. Retailers benefit from precise analytics, aiding in inventory management and promotions.
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