Your marketing strategy is carried out through multiple channels, both traditional and digital. Each member of your audience likely receives your message at multiple touchpoints, both offline and on. So measuring the results of a campaign by “channel only” gives you a narrow view. Previously, assigning credit to a sale or other conversion (“attribution”) was limited to just a few touchpoints.
Now Google Attribution 360 gives you a panoramic view to help you optimize your complete marketing program.
The ‘modern shopper’ encounters endless messages through a wide range of online and offline marketing channels. They browse across multiple devices and platforms and transact wherever and whenever it suits them.
The key to success for many iconic brands is their ability to measure marketing performance and use “big data” to drive key marketing and trading decisions. Success for individual business is measured differently, and will often change over time following the business strategy and objectives, but successful brands are able to collect, organise and analyse their data to better reach their customers and do business more effectively.
Through a combination of technology, consultancy and an agreed roadmap, Measured Success enables businesses to see the true performance of their marketing, across all channels and devices. Measured Success provides insights that aren’t just academically interesting, but lead to real business actions and measured results.
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