Google Analytics 360 and Rakuten Advertising compete in digital analytics and advertising. Google Analytics 360 has the upper hand in data analytics capabilities, while Rakuten Advertising stands out with its partner network features.
Features: Google Analytics 360 is valued for its advanced analytics tools, seamless data integration, and comprehensive reporting capabilities. Rakuten Advertising offers strong affiliate management tools, a wide-reaching network of partners, and effective performance tracking features.
Ease of Deployment and Customer Service: Google Analytics 360 provides a user-friendly deployment with comprehensive support, facilitating faster onboarding. Rakuten Advertising offers a structured deployment model with committed customer service.
Pricing and ROI: Google Analytics 360 involves a significant setup cost but justifies this with high ROI due to its detailed data analysis and insights capabilities. Rakuten Advertising typically has a variable pricing structure influenced by performance outcomes, presenting attractive ROI with effective campaign results.
| Product | Market Share (%) |
|---|---|
| Google Analytics 360 | 17.1% |
| Rakuten Advertising | 15.9% |
| Other | 67.0% |
| Company Size | Count |
|---|---|
| Small Business | 14 |
| Midsize Enterprise | 2 |
| Large Enterprise | 1 |
Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
Delivered on Google's world-class platform.
Rakuten Advertising offers comprehensive digital marketing solutions tailored for advertisers and publishers, focusing on delivering performance-driven outcomes through its global network, ensuring targeted reach and engagement.
With its powerful suite, Rakuten Advertising effectively connects brands with consumers by leveraging data-driven insights and strategic partnerships. Its robust technology facilitates efficient and measurable advertising campaigns optimized for conversion and ROI. Catering to diverse industries, Rakuten Advertising empowers businesses to expand their market presence and achieve significant growth through superior audience targeting and engagement solutions.
What are the key features of Rakuten Advertising?In e-commerce, Rakuten Advertising facilitates consumer engagement and brand loyalty through personalized marketing strategies. In the travel sector, it enhances visibility and booking rates by targeting suitable audiences globally. Retailers benefit from precise analytics, aiding in inventory management and promotions.
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