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IBM Watson Campaign Automation vs Insightly Marketing comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Watson Campaign Automation
Ranking in Marketing Automation
16th
Average Rating
7.0
Reviews Sentiment
7.3
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Insightly Marketing
Ranking in Marketing Automation
40th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the Marketing Automation category, the mindshare of IBM Watson Campaign Automation is 1.0%, down from 1.2% compared to the previous year. The mindshare of Insightly Marketing is 0.1%, down from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

it_user701487 - PeerSpot reviewer
Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports.
We are currently planning to switch at the end of this year to a different ESP. One reason was that, with IBM's takeover of SilverPop, we did discover that customer care and our relationship/sales manager were no longer responsive or as caring as they had been in the past seven or eight years. The feeling is very different. We had never felt ignored because we are not super-users, but now, we do feel that way.
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Comparisons

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Also Known As

IBM Marketing Cloud, IBM SilverPop
No data available
 

Overview

 

Sample Customers

The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
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Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: April 2025.
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