Iterable vs Zeta Marketing Platform comparison

Iterable and Zeta Global are both solutions in the Marketing Automation category. Iterable is ranked #13, while Zeta Global is ranked #10. Iterable holds a 1.5% mindshare in MA, compared to Zeta Global’s 5.0% mindshare.

Iterable

234 Views
148 Comparison Views

Zeta Marketing Platform

331 Views
275 Comparison Views

Iterable

Zeta Marketing Platform

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Iterable and Zeta Marketing Platform based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: April 2025).

Buyer's Guide

Marketing Automation

April 2025

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Helped 849,475 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Iterable

Ranking in Marketing Automation

13th

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Zeta Marketing Platform

Ranking in Marketing Automation

10th

Average Rating

0.0

Number of Reviews

Ranking in other categories

Marketing Management (12th), Predictive Analytics (16th), Customer Data Platforms (CDP) (13th)

Mindshare comparison

As of April 2025, in the Marketing Automation category, the mindshare of Iterable is 1.5%, down from 1.6% compared to the previous year. The mindshare of Zeta Marketing Platform is 5.0%, up from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Top Industries

By visitors reading reviews

Educational Organization

45%

Manufacturing Company

Wholesaler/Distributor

Financial Services Firm

14%

Construction Company

10%

Computer Software Company

10%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

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849,475 professionals have used our research since 2012.

Comparisons

No data available

Salesforce Marketing Cloud vs Zeta Marketing Platform

Compared 48% of the time

Klaviyo vs Zeta Marketing Platform

Compared 27% of the time

HubSpot Marketing Hub vs Zeta Marketing Platform

Compared 13% of the time

Marketo vs Zeta Marketing Platform

Compared 12% of the time

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Product Reports

Buyer's Guide

Marketing Automation

April 2025

Download Iterable product report

Buyer's Guide

Marketing Automation

April 2025

Download Zeta Marketing Platform product report

Also Known As

No data available

Boomtrain

Overview

Iterable is a consumer growth marketing and user engagement platform. With Iterable, B2C marketers send the right message, to the right device, at the right time. Iterable provides powerful segmentation, fully customizable templates, sophisticated workflows (with no coding), a/b testing and more. Iterable seamlessly supports email, mobile push notifications and SMS.

Iterable

The Zeta Marketing Platform provides a real-time view of prospects and customers, leveraging AI to create personalization in every channel at unparalleled depth and scale.

Zeta Global

Sample Customers

BetterDoctor Bisnow Decorist Dot&Bo IMGE Rocksbox Yelp

Forbes, Condenast, CBS Interactive, Bark & Co Customer Case Study

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: April 2025.

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849,475 professionals have used our research since 2012.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.