For a company like RAK Ceramics, virtualization and cloud is the obvious way to go. The problem is the cost justification for the transition; that's the difficult bit. Some help with that would be good. They spend a huge amount of money running their own data centers. It seems crazy for them to do that. Getting it all out onto the cloud would be a much more sensible way for them to go. Whether they'll go for it or not, I don't know. We're just starting the discussions at the moment. As far as any other areas with room for improvement, it's all the usual stuff: faster, cheaper.
