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Microsoft Analytics Platform System vs Snowflake comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
19th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Snowflake
Ranking in Data Warehouse
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
104
Ranking in other categories
Cloud Data Warehouse (1st), AI Synthetic Data (2nd), Database Management Systems (DBMS) (7th), AI Software Development (10th)
 

Mindshare comparison

As of April 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.3%, up from 0.8% compared to the previous year. The mindshare of Snowflake is 9.5%, down from 14.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
Snowflake9.5%
Microsoft Analytics Platform System2.3%
Other88.2%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
SunilPatil1 - PeerSpot reviewer
Asset Builder at Genpact - Headstrong
Have prioritized security while managing multi-agent data migration and cloud adoption
We utilize Time Travel with Snowflake because this is a very useful feature. Everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things. This feature is essential, though I don't have the use cases currently; it is just there for implementation. Regarding Snowflake's automated scaling and suspension features, this auto-scaling is very significant. We had a comparison with Databricks and Snowflake a few months back, and this auto-scaling takes an edge within Snowflake; that's what our observation reflects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is closely integrated with other products in the MS portfolio."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"Helps our customers to discover trends, which provides useful information based on their business."
"I like that it's integrated with other Azure products."
"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"The most valuable part of the product is that it is a system, with different tools for different services for different kinds of scenarios, making it a very rich, integrated, technology-rich platform whose total integration with the rest of Microsoft products creates flexibility and compatibility and makes the tool a very useful one."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"The Cube Solution is quite different when compared to the rest of the competition and has unique functionality for advanced analytics."
"Snowflake has evolved significantly over time; initially, they started with scalability, but more recently, they have introduced streaming capabilities, real-time and dynamic tables, along with various connectors."
"The tool's performance is good. I think it's the best in the game right now. It usually charges per query. For example, if you run a SQL query on Snowflake with the same number of data records, it would take less than half the time compared to running it on Microsoft. It has good documentation. You can pick up Snowflake if you have previous knowledge of SQL."
"Snowflake's most valuable features are data enrichment and flattening."
"We utilize Time Travel with Snowflake because this is a very useful feature; everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things."
"It was relatively easy to use, and it was easy for people to convert to it."
"The solution's computing time is less."
"Snowflake is faster than on-premise systems and allows for variable compute power based on need."
"Snowflake's most valuable features are data enrichment and flattening."
 

Cons

"Microsoft Analytics Platform System could have better support."
"Hybrid environments are complex to manage."
"Machine learning and artificial intelligence capabilities need to be more friendly for beginning users."
"​Hybrid environments are complex to manage."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"However, centralized EDW tends to be extremely expensive and very inflexible."
"Releases of new products and functionality is never accompanied by associated documentation, training and resources that adequately explain the release."
"There are some functions in the SQL language in other products which are not yet included in Snowflake's SQL."
"However, it's not that flexible when compared to Oracle."
"From the documentation, the black box is not very descriptive. Snowflake does not reveal how exactly the data is processed or sourced."
"The cost efficiency and monitoring of this solution could be improved. It's easy to spend a lot on Snowflake and it does offer monitoring tools but they're pretty basic."
"The documentation could improve."
"They have a new console, but I couldn't figure out anything in the new console."
"The design of the product is easily misunderstood."
"We would like to see more security including more masking and more encryption at the database level."
 

Pricing and Cost Advice

"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"Users have to pay extra for premium-level technical support."
"Snowflake licensing is more flexible and it is cheaper than other solutions. I can use it for only 10 days for MVP, or three years, and for flexible models. I can scale up, or down, and the pricing is based on the volume and duration. There are many licensing permutation combinations available."
"Snowflake’s pricing is transparent. It is one of the cheapest cloud database warehouse providers. The tool follows a credit cost model. Everything on Snowflake is charged on the basis of credits. The credits depend on the cloud region and the public cloud provider that we use. Hence, the cost per credit will be different for AWS in Frankfurt and AWS in India. I think North Virginia is the cheapest region in terms of cost per credit. You will be consuming around 16 credits for large data warehouses."
"The price of the solution is reasonable."
"The whole licensing system is based on credit points. You can also make a license agreement with the company so that you buy credit points and then you use them. What you do not use in one year can be carried over to the next year."
"There is a separation of storage and compute, so you only pay for what you use."
"Snowflake is expensive, but when I consider what we get for that price, it's fair. I rate the solution three out of five for affordability, right in the middle."
"Its price should be improved. It should be cheaper than Microsoft."
"It is hard to say because we're usually engaged in the transition as opposed to the long term. Their storage costs are easily within pennies of what AWS S3 would normally cost. Most of the clients I've been working with are in the financial sector, and they're relatively small. I would put them in an SMB connection. The first thing we have to bring up for people is that they're going to build this. They shouldn't store their data in S3. They should pipeline directly into Snowflake and use it on their storage. So, the cost is a big issue because these are small to medium size companies, and that is the biggest thing we had to price point for them."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
21%
Manufacturing Company
9%
Computer Software Company
7%
Healthcare Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise20
Large Enterprise58
 

Questions from the Community

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What is your experience regarding pricing and costs for Snowflake?
For pricing, setup cost, and licensing, everything is managed smoothly. Regarding licensing, it is inexpensive. The setup cost is low, mainly due to AWS Marketplace; we only need to pay for serverl...
What needs improvement with Snowflake?
Snowflake is already quite improved, but they have recently introduced AI features. AI integration would be beneficial for direct data capturing from systems such as SAP and Salesforce to Snowflake...
What is your primary use case for Snowflake?
Snowflake is primarily used to handle the data warehousing part, for creating data modeling, and also keeping the raw data and creating reporting data so that it is further used for data analytics....
 

Also Known As

Microsoft APS, MS Analytics Platform System
Snowflake Computing, Snowflake Data Cloud
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Accordant Media, Adobe, Kixeye Inc., Revana, SOASTA, White Ops
Find out what your peers are saying about Microsoft Analytics Platform System vs. Snowflake and other solutions. Updated: April 2026.
886,576 professionals have used our research since 2012.