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Microsoft Analytics Platform System vs Snowflake comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
20th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Snowflake
Ranking in Data Warehouse
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
105
Ranking in other categories
Cloud Data Warehouse (1st), AI Synthetic Data (1st), Database Management Systems (DBMS) (7th), AI Software Development (11th)
 

Mindshare comparison

As of May 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.2%, up from 0.8% compared to the previous year. The mindshare of Snowflake is 9.3%, down from 13.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
Snowflake9.3%
Microsoft Analytics Platform System2.2%
Other88.5%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
SunilPatil1 - PeerSpot reviewer
Asset Builder at Genpact - Headstrong
Have prioritized security while managing multi-agent data migration and cloud adoption
We utilize Time Travel with Snowflake because this is a very useful feature. Everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things. This feature is essential, though I don't have the use cases currently; it is just there for implementation. Regarding Snowflake's automated scaling and suspension features, this auto-scaling is very significant. We had a comparison with Databricks and Snowflake a few months back, and this auto-scaling takes an edge within Snowflake; that's what our observation reflects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"I like that it's integrated with other Azure products."
"By combining both Microsoft Parallel Data Warehouse (PDW) and unstructured Hadoop analytical capabilities in a single, easy-to-manage EDW appliance, Microsoft APS is well positioned to help organizations use information to enhance their competitive position."
"It is closely integrated with other products in the MS portfolio."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"This is a well-integrated solution and that integration empowers results."
"The Cube Solution is quite different when compared to the rest of the competition and has unique functionality for advanced analytics."
"The most valuable part of the product is that it is a system, with different tools for different services for different kinds of scenarios, making it a very rich, integrated, technology-rich platform whose total integration with the rest of Microsoft products creates flexibility and compatibility and makes the tool a very useful one."
"It is a very easy-to-use solution. It is user-friendly, and its setup time is very less."
"We find the data sharing and data marketplace aspects of Snowflake absolutely amazing."
"Snowflake's most valuable features are data enrichment and flattening."
"It helped us to build MVP (minimum viable product) for our idea of building a data warehouse model for small businesses."
"Snowflake is a modern version of Informatica which is 100 percent in the cloud."
"It is a very good platform. It can handle structured and semi-structured data, and it can be used for your data warehouse or data lake. It can load and deal with any data that you have. It can extract data from an on-premises database or a website and make it available in the cloud. It has very fast implementation and integration as compared to other solutions. There is no need for the DBA to manage or do the day-to-day DBA tasks, which is one of the greatest things about it."
"All the people who are working with Snowflake are extremely happy with it because it is designed from a data-warehousing point of view, not the other way around."
"I like the ability to work with a managed service on the cloud and that is easy to start with."
 

Cons

"The trouble is Microsoft has changed their licensing. It's an extremely expensive product now."
"​Hybrid environments are complex to manage."
"On a scale from one to ten where one is the worst and ten is the best, I would rate this product overall as a five. This is probably because there is still a lot of room for improvement, features that other products have that are missing, and a lot of open-source technology nowadays that are very good and people can use instead."
"Functionality needs to be more up-to-date with competing products."
"I think the biggest problem with the product is that it does a data ingest model, which is very expensive."
"We need better real-time analytics capabilities. It's a bit challenging for us."
"Microsoft Analytics Platform System could have better support."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"The complexity of the initial setup of Snowflake depends on the use case. However, Snowflake itself, we don't set it up. The difficulty comes from the ingestion patterns, depending on what data I'm putting in, what kind of enrichment, and what additional value we have to add. However, it does tend to get complex because we have a lot of semi-structured data which we need to handle in Snowflake. There have been some challenges."
"There are always a few operation updates here and there that can be made."
"I am still in the learning stage. It has good security, but it can always be more secure."
"If you're running a procedure, it just gives a standard error instead of the exact error captured."
"It needs a bit more rigor and governance, which is something you don't get with newer tools. This makes it less enterprise scalable."
"Its transaction application needs improvement."
"The documentation could improve."
"Availability is a problem."
 

Pricing and Cost Advice

"Users have to pay extra for premium-level technical support."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"We used Snowflake to see if it is cheaper than using BigQuery. It was just to maintain the cost or the KPI regarding the cost of connectivity by users. Snowflake wasn't cheaper than BigQuery, and its affordability was the main issue."
"The pricing is economical as compared to traditional solutions like Oracle and competitive pricing."
"The solution is expensive but worth the cost because the quality is there."
"The price for the solution's license depends on the use cases."
"It is on a monthly basis. It is based on your usage. There are no additional costs from the point of the licensing fee. We do give some kind of evaluation to the customers about how much it is going to be. You can decide in Snowflake the virtual machine that you are using for customers. There are several kinds of virtual machines that you can use. It is similar to the clothing sizes: small to extra large. If you need more power in the coming month, you can decide in advance and take a more powerful machine. You can just select it from the platform. You can also decide which machine you want to take for extracting data."
"The whole licensing system is based on credit points. You can also make a license agreement with the company so that you buy credit points and then you use them. What you do not use in one year can be carried over to the next year."
"Snowflake is cost-effective. However, the cost can depend on how it's being used and how efficiently the code is written. If engineers don't write efficient code and usage is billed based on processing, it can become costly. If they write optimal code and choose the best solution, it can reduce costs in comparison to other options, such as Oracle."
"I believe that pricing is reasonable for this solution."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
20%
Manufacturing Company
9%
Healthcare Company
6%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise20
Large Enterprise60
 

Questions from the Community

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What is your experience regarding pricing and costs for Snowflake?
I am not the person who manages pricing, setup cost, and licensing. Our team is not limited in pricing. The only experience we have had in terms of running and reprocessing a large number of histor...
What needs improvement with Snowflake?
Snowflake can be improved in terms of its recent switch to a new user interface, which feels less intuitive compared to the old one. Moving to this new interface is something that I would like to s...
What is your primary use case for Snowflake?
My main use case for Snowflake is building ETL pipelines and ad-hoc analytics on data that we have. A specific example of a pipeline and ad-hoc analytics task I have worked on using Snowflake invol...
 

Also Known As

Microsoft APS, MS Analytics Platform System
Snowflake Computing, Snowflake Data Cloud
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Accordant Media, Adobe, Kixeye Inc., Revana, SOASTA, White Ops
Find out what your peers are saying about Microsoft Analytics Platform System vs. Snowflake and other solutions. Updated: May 2026.
896,034 professionals have used our research since 2012.