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Microsoft Analytics Platform System vs Snowflake comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
20th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Snowflake
Ranking in Data Warehouse
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
105
Ranking in other categories
Cloud Data Warehouse (1st), AI Synthetic Data (1st), Database Management Systems (DBMS) (7th), AI Software Development (11th)
 

Mindshare comparison

As of May 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.2%, up from 0.8% compared to the previous year. The mindshare of Snowflake is 9.3%, down from 13.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
Snowflake9.3%
Microsoft Analytics Platform System2.2%
Other88.5%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
SunilPatil1 - PeerSpot reviewer
Asset Builder at Genpact - Headstrong
Have prioritized security while managing multi-agent data migration and cloud adoption
We utilize Time Travel with Snowflake because this is a very useful feature. Everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things. This feature is essential, though I don't have the use cases currently; it is just there for implementation. Regarding Snowflake's automated scaling and suspension features, this auto-scaling is very significant. We had a comparison with Databricks and Snowflake a few months back, and this auto-scaling takes an edge within Snowflake; that's what our observation reflects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This is a well-integrated solution and that integration empowers results."
"The result is a highly flexible, affordable, and scalable platform that makes large-scale Hub and Spoke EDW architectures a practical reality."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"Microsoft Analytics Platform System's most valuable feature is its ecosystems and seamless integration with other Microsoft reporting platforms and databases."
"Helps our customers to discover trends, which provides useful information based on their business."
"By combining both Microsoft Parallel Data Warehouse (PDW) and unstructured Hadoop analytical capabilities in a single, easy-to-manage EDW appliance, Microsoft APS is well positioned to help organizations use information to enhance their competitive position."
"I like that it's integrated with other Azure products."
"I think Microsoft Stack offers the end-to-end solution I need."
"The Mbps they have established is quite a bit faster than any other data warehouse."
"Working with Parquet files is support out of the box and it makes large dataset processing much easier."
"We utilize Time Travel with Snowflake because this is a very useful feature; everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things."
"Snowflake has been kind of a silver bullet; it has tried to marry the best of both worlds in terms of turnaround time, scalability, adoption, and seamlessness."
"All the people who are working with Snowflake are extremely happy with it because it is designed from a data-warehousing point of view, not the other way around. You have a database and then you tweak it and then it becomes a data warehouse."
"We have seen ROI when using Snowflake based on the insights we get."
"Snowflake has improved our organization by powering company-wide dashboards that functions use to understand and manage their business."
"I like the idea that you can assign roles and responsibilities, limiting access to data."
 

Cons

"We need better real-time analytics capabilities. It's a bit challenging for us."
"In general, I am not really very satisfied with the tutorials that are out there."
"​Hybrid environments are complex to manage."
"However, centralized EDW tends to be extremely expensive and very inflexible."
"On a scale from one to ten where one is the worst and ten is the best, I would rate this product overall as a five. This is probably because there is still a lot of room for improvement, features that other products have that are missing, and a lot of open-source technology nowadays that are very good and people can use instead."
"Hybrid environments are complex to manage."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"The trouble is Microsoft has changed their licensing. It's an extremely expensive product now."
"The solution could improve by allowing non-structured data, such as PDFs, images, or videos. We cannot see the data."
"I don't know about GCP, if they have connected for GCP. If they don't, they should allow for it."
"It would be helpful if Snowflake could create good reports instead of using Power BI reports."
"Currently there isn't end-to-end or B2B sharing of data."
"They need to incorporate some basic OLAP capabilities in the backend or at the database level. Currently, it is purely a database. They call it purely a data warehouse for the cloud. Currently, just like any database, we have to calculate all the KPIs in the front-end tools. The same KPIs again need to be calculated in Snowflake. It would be very helpful if they can include some OLAP features. This will bring efficiency because we will be able to create the KPIs within Snowflake itself and then publish them to multiple front-end tools. We won't have to recreate the same in each project. There should be the ability to automate raised queries, which is currently not possible. There should also be something for Exception Aggregation and things like that."
"I am still in the learning stage. It has good security, but it can always be more secure."
"Every product has room for improvement, although in this case, it needs some broadening of the functionality."
"The cost is a bit high."
 

Pricing and Cost Advice

"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"Users have to pay extra for premium-level technical support."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"There is a license needed to use this solution. There are a few licensing options available. They have a pay-as-you-go option, but it is recommended to pay upfront."
"We used Snowflake to see if it is cheaper than using BigQuery. It was just to maintain the cost or the KPI regarding the cost of connectivity by users. Snowflake wasn't cheaper than BigQuery, and its affordability was the main issue."
"The product's price range falls between average to a bit expensive range. I think the tool is worth the money if you use it properly."
"I have not been billed yet, but it should be less. I'm still running the trial version, but it seems to be less than Databricks."
"Its price should be improved. It should be cheaper than Microsoft."
"It is hard to say because we're usually engaged in the transition as opposed to the long term. Their storage costs are easily within pennies of what AWS S3 would normally cost. Most of the clients I've been working with are in the financial sector, and they're relatively small. I would put them in an SMB connection. The first thing we have to bring up for people is that they're going to build this. They shouldn't store their data in S3. They should pipeline directly into Snowflake and use it on their storage. So, the cost is a big issue because these are small to medium size companies, and that is the biggest thing we had to price point for them."
"I believe that pricing is reasonable for this solution."
"The price for the solution's license depends on the use cases."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
20%
Manufacturing Company
9%
Computer Software Company
6%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise20
Large Enterprise60
 

Questions from the Community

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What is your experience regarding pricing and costs for Snowflake?
For pricing, setup cost, and licensing, everything is managed smoothly. Regarding licensing, it is inexpensive. The setup cost is low, mainly due to AWS Marketplace; we only need to pay for serverl...
What needs improvement with Snowflake?
Snowflake is already quite improved, but they have recently introduced AI features. AI integration would be beneficial for direct data capturing from systems such as SAP and Salesforce to Snowflake...
What is your primary use case for Snowflake?
Snowflake is primarily used to handle the data warehousing part, for creating data modeling, and also keeping the raw data and creating reporting data so that it is further used for data analytics....
 

Also Known As

Microsoft APS, MS Analytics Platform System
Snowflake Computing, Snowflake Data Cloud
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Accordant Media, Adobe, Kixeye Inc., Revana, SOASTA, White Ops
Find out what your peers are saying about Microsoft Analytics Platform System vs. Snowflake and other solutions. Updated: May 2026.
894,998 professionals have used our research since 2012.