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Microsoft Analytics Platform System vs Snowflake comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
19th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Snowflake
Ranking in Data Warehouse
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
104
Ranking in other categories
Cloud Data Warehouse (1st), AI Synthetic Data (2nd), Database Management Systems (DBMS) (7th), AI Software Development (11th)
 

Mindshare comparison

As of April 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.3%, up from 0.8% compared to the previous year. The mindshare of Snowflake is 9.5%, down from 14.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
Snowflake9.5%
Microsoft Analytics Platform System2.3%
Other88.2%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
SunilPatil1 - PeerSpot reviewer
Asset Builder at Genpact - Headstrong
Have prioritized security while managing multi-agent data migration and cloud adoption
We utilize Time Travel with Snowflake because this is a very useful feature. Everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things. This feature is essential, though I don't have the use cases currently; it is just there for implementation. Regarding Snowflake's automated scaling and suspension features, this auto-scaling is very significant. We had a comparison with Databricks and Snowflake a few months back, and this auto-scaling takes an edge within Snowflake; that's what our observation reflects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft Analytics Platform System's most valuable feature is its ecosystems and seamless integration with other Microsoft reporting platforms and databases."
"By combining both Microsoft Parallel Data Warehouse (PDW) and unstructured Hadoop analytical capabilities in a single, easy-to-manage EDW appliance, Microsoft APS is well positioned to help organizations use information to enhance their competitive position."
"I like that it's integrated with other Azure products."
"I think Microsoft Stack offers the end-to-end solution I need."
"I like that it's integrated with other Azure products."
"The result is a highly flexible, affordable, and scalable platform that makes large-scale Hub and Spoke EDW architectures a practical reality."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"Stability-wise, this product is good."
"The snapshot feature is good, the rollback feature is good and the interface is user-friendly."
"The solution's computing time is less."
"From a user's standpoint, it is a good product."
"The way it is built and designed is valuable. The way the shared model is built and the way it exploits the power of the cloud is very good. Certain features related to administration and management, akin to Oracle Flashback and all that, are very important for modern-day administration and management. It is also good in terms of managing and improving performance, indexing, and partitioning. It is sort of completely automated. Everything is essentially under the hood, and the engine takes care of it all. As a data warehouse on the cloud, Snowflake stands strong on its ground even though each of the cloud providers has its own data warehouse, such as Redshift for AWS or Synapse for Azure."
"The most valuable features are the clustering, LS50, being able to change the size, the pay per use feature, the flexibility with many different sources and analytic applications."
"Snowflake's most valuable features are data enrichment and flattening."
"The integration capabilities of the product are good and you get what you pay for when it comes to Snowflake."
 

Cons

"In general, I am not really very satisfied with the tutorials that are out there."
"I think the biggest problem with the product is that it does a data ingest model, which is very expensive."
"Microsoft Analytics Platform System could have better support."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"The trouble is Microsoft has changed their licensing. It's an extremely expensive product now."
"However, centralized EDW tends to be extremely expensive and very inflexible."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"Hybrid environments are complex to manage."
"They need to improve its ETL functionality so that Snowflake becomes an ETL product. Snowpipe can do some pipelines and data ingestion, but as compare to Talend, these functionalities are limited. The ETL feature is not good enough. Therefore, Snowflake can only be used as a database. You can't use it as an ETL tool, which is a limitation. We have spoken to the vendor, and they said they are working on it, but I'm not sure when they will bring it to production."
"In future releases, it can also support full unstructured data."
"It needs a bit more rigor and governance, which is something you don't get with newer tools. This makes it less enterprise scalable."
"I would like to see a client version of the GUI."
"They have a new console, but I couldn't figure out anything in the new console."
"Snowflake is very good overall, but it could improve documentation for supporting different structures."
"If we can have a feature where the results can be moved to different tabs, so that I can compare the results with earlier queries before applying the changes, it would be great."
"They need to incorporate some basic OLAP capabilities in the backend or at the database level. Currently, it is purely a database. They call it purely a data warehouse for the cloud. Currently, just like any database, we have to calculate all the KPIs in the front-end tools. The same KPIs again need to be calculated in Snowflake. It would be very helpful if they can include some OLAP features. This will bring efficiency because we will be able to create the KPIs within Snowflake itself and then publish them to multiple front-end tools. We won't have to recreate the same in each project. There should be the ability to automate raised queries, which is currently not possible. There should also be something for Exception Aggregation and things like that."
 

Pricing and Cost Advice

"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"Users have to pay extra for premium-level technical support."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"The whole licensing system is based on credit points. You can also make a license agreement with the company so that you buy credit points and then you use them. What you do not use in one year can be carried over to the next year."
"Snowflake’s pricing is transparent. It is one of the cheapest cloud database warehouse providers. The tool follows a credit cost model. Everything on Snowflake is charged on the basis of credits. The credits depend on the cloud region and the public cloud provider that we use. Hence, the cost per credit will be different for AWS in Frankfurt and AWS in India. I think North Virginia is the cheapest region in terms of cost per credit. You will be consuming around 16 credits for large data warehouses."
"The product's price range falls between average to a bit expensive range. I think the tool is worth the money if you use it properly."
"There is a licensing for this solution and we purchased an enterprise license. Overall the solution is cost-effective."
"It is not cheap."
"It is per credit. It has a use-it-as-you-go model. We bought a chunk of 20,000 credits, and they were lasting us for at least a year. We didn't have the scale of data like a much larger company to consume more credits. For us, it was very inexpensive. Their strategy is just to leverage what you've got and put Snowflake in the middle. It doesn't make it expensive because most of the organizations already have reporting tools. Now, if you were starting from scratch, it might be cheaper to go a different way."
"They give a different price for every single company. I don't know if I negotiated that well, but we got the enterprise tier for $3 a credit, and the other two were a dollar-ninety a credit. I suspect we don't have almost zero compute usage, but I know that our annual contract packages are below all of their minimums."
"We used Snowflake to see if it is cheaper than using BigQuery. It was just to maintain the cost or the KPI regarding the cost of connectivity by users. Snowflake wasn't cheaper than BigQuery, and its affordability was the main issue."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
20%
Manufacturing Company
9%
Computer Software Company
6%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise20
Large Enterprise58
 

Questions from the Community

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What is your experience regarding pricing and costs for Snowflake?
For pricing, setup cost, and licensing, everything is managed smoothly. Regarding licensing, it is inexpensive. The setup cost is low, mainly due to AWS Marketplace; we only need to pay for serverl...
What needs improvement with Snowflake?
Snowflake is already quite improved, but they have recently introduced AI features. AI integration would be beneficial for direct data capturing from systems such as SAP and Salesforce to Snowflake...
What is your primary use case for Snowflake?
Snowflake is primarily used to handle the data warehousing part, for creating data modeling, and also keeping the raw data and creating reporting data so that it is further used for data analytics....
 

Also Known As

Microsoft APS, MS Analytics Platform System
Snowflake Computing, Snowflake Data Cloud
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Accordant Media, Adobe, Kixeye Inc., Revana, SOASTA, White Ops
Find out what your peers are saying about Microsoft Analytics Platform System vs. Snowflake and other solutions. Updated: April 2026.
892,287 professionals have used our research since 2012.