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Microsoft Analytics Platform System vs Snowflake comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
19th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Snowflake
Ranking in Data Warehouse
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
105
Ranking in other categories
Cloud Data Warehouse (1st), AI Synthetic Data (1st), Database Management Systems (DBMS) (7th), AI Software Development (9th)
 

Mindshare comparison

As of June 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.2%, up from 0.9% compared to the previous year. The mindshare of Snowflake is 9.3%, down from 13.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
Snowflake9.3%
Microsoft Analytics Platform System2.2%
Other88.5%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
SunilPatil1 - PeerSpot reviewer
Asset Builder at Genpact - Headstrong
Have prioritized security while managing multi-agent data migration and cloud adoption
We utilize Time Travel with Snowflake because this is a very useful feature. Everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things. This feature is essential, though I don't have the use cases currently; it is just there for implementation. Regarding Snowflake's automated scaling and suspension features, this auto-scaling is very significant. We had a comparison with Databricks and Snowflake a few months back, and this auto-scaling takes an edge within Snowflake; that's what our observation reflects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"By combining both Microsoft Parallel Data Warehouse (PDW) and unstructured Hadoop analytical capabilities in a single, easy-to-manage EDW appliance, Microsoft APS is well positioned to help organizations use information to enhance their competitive position."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"It is closely integrated with other products in the MS portfolio."
"Microsoft Analytics Platform System's most valuable feature is its ecosystems and seamless integration with other Microsoft reporting platforms and databases."
"The Cube Solution is quite different when compared to the rest of the competition and has unique functionality for advanced analytics."
"The most valuable part of the product is that it is a system, with different tools for different services for different kinds of scenarios, making it a very rich, integrated, technology-rich platform whose total integration with the rest of Microsoft products creates flexibility and compatibility and makes the tool a very useful one."
"The tool's performance is good. I think it's the best in the game right now. It usually charges per query. For example, if you run a SQL query on Snowflake with the same number of data records, it would take less than half the time compared to running it on Microsoft. It has good documentation. You can pick up Snowflake if you have previous knowledge of SQL."
"The tool is very easy to use. The solution’s desktop features are also very easy to use. Also, the product’s SQL-based connectivity is also good. It can connect with any tool."
"Snowflake has been kind of a silver bullet; it has tried to marry the best of both worlds in terms of turnaround time, scalability, adoption, and seamlessness."
"Snowflake is faster than on-premise systems and allows for variable compute power based on need."
"Snowflake is scalable both in terms of the amount of data that you can run through it and the number of users that engage with it."
"It is quite easy to manage."
"Technical support is very, very good."
"Snowflake is a great solution if you have substantial data volume."
 

Cons

"In general, I am not really very satisfied with the tutorials that are out there."
"I think the biggest problem with the product is that it does a data ingest model, which is very expensive."
"The trouble is Microsoft has changed their licensing. It's an extremely expensive product now."
"Hybrid environments are complex to manage."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"Functionality needs to be more up-to-date with competing products."
"Machine learning and artificial intelligence capabilities need to be more friendly for beginning users."
"Users considering adding the solution should understand that Snowflake can be used only for transactional processing, not for analytical processing."
"The pricing of the solution should be much easier to calculate or find by yourself."
"In a future release we would like to have a link which would allow us to connect to an external database and create certain views in your own database. This is because it is becoming hard for us to compare the data between multiple sources."
"We would like to see more security including more masking and more encryption at the database level."
"Snowflake can be improved in terms of its recent switch to a new user interface, which feels less intuitive compared to the old one."
"There are some stored procedures that we've had trouble with. The solution also needs to fine-tune the connectors to be able to connect into the system source."
"From an improvement perspective, Snowflake can evolve in terms of writing costly, expensive queries with less cost and try to see if pipeline development can be made a little easier."
"They need to incorporate some basic OLAP capabilities in the backend or at the database level. Currently, it is purely a database. They call it purely a data warehouse for the cloud. Currently, just like any database, we have to calculate all the KPIs in the front-end tools. The same KPIs again need to be calculated in Snowflake. It would be very helpful if they can include some OLAP features. This will bring efficiency because we will be able to create the KPIs within Snowflake itself and then publish them to multiple front-end tools. We won't have to recreate the same in each project. There should be the ability to automate raised queries, which is currently not possible. There should also be something for Exception Aggregation and things like that."
 

Pricing and Cost Advice

"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"Users have to pay extra for premium-level technical support."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"They give a different price for every single company. I don't know if I negotiated that well, but we got the enterprise tier for $3 a credit, and the other two were a dollar-ninety a credit. I suspect we don't have almost zero compute usage, but I know that our annual contract packages are below all of their minimums."
"I have worked with multiple clouds, and cost-wise, it is a bit costlier than others, such as Redshift. Its price should be reduced."
"The solution is expensive."
"The pricing for Snowflake is competitive."
"The pricing part is based on the computing and storage. The costs are different and then there are services costs as well."
"It is not cheap."
"The price of Snowflake is quite reasonable."
"I am not much aware of the price, but based on what I have analyzed so far, its cost is reasonable as compared to on-prem data warehouse solutions. It provides a great deal for production."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
20%
Manufacturing Company
9%
Computer Software Company
6%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise20
Large Enterprise60
 

Questions from the Community

Ask a question
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What is your experience regarding pricing and costs for Snowflake?
I am not the person who manages pricing, setup cost, and licensing. Our team is not limited in pricing. The only experience we have had in terms of running and reprocessing a large number of histor...
What needs improvement with Snowflake?
Snowflake can be improved in terms of its recent switch to a new user interface, which feels less intuitive compared to the old one. Moving to this new interface is something that I would like to s...
What is your primary use case for Snowflake?
My main use case for Snowflake is building ETL pipelines and ad-hoc analytics on data that we have. A specific example of a pipeline and ad-hoc analytics task I have worked on using Snowflake invol...
 

Also Known As

Microsoft APS, MS Analytics Platform System
Snowflake Computing, Snowflake Data Cloud
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Accordant Media, Adobe, Kixeye Inc., Revana, SOASTA, White Ops
Find out what your peers are saying about Microsoft Analytics Platform System vs. Snowflake and other solutions. Updated: May 2026.
896,563 professionals have used our research since 2012.