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Microsoft Analytics Platform System vs Snowflake comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
19th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Snowflake
Ranking in Data Warehouse
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
104
Ranking in other categories
Cloud Data Warehouse (1st), AI Synthetic Data (2nd), Database Management Systems (DBMS) (7th), AI Software Development (10th)
 

Mindshare comparison

As of April 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.3%, up from 0.8% compared to the previous year. The mindshare of Snowflake is 9.5%, down from 14.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
Snowflake9.5%
Microsoft Analytics Platform System2.3%
Other88.2%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
SunilPatil1 - PeerSpot reviewer
Asset Builder at Genpact - Headstrong
Have prioritized security while managing multi-agent data migration and cloud adoption
We utilize Time Travel with Snowflake because this is a very useful feature. Everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things. This feature is essential, though I don't have the use cases currently; it is just there for implementation. Regarding Snowflake's automated scaling and suspension features, this auto-scaling is very significant. We had a comparison with Databricks and Snowflake a few months back, and this auto-scaling takes an edge within Snowflake; that's what our observation reflects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"The result is a highly flexible, affordable, and scalable platform that makes large-scale Hub and Spoke EDW architectures a practical reality."
"Helps our customers to discover trends, which provides useful information based on their business."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"Microsoft Analytics Platform System's most valuable feature is its ecosystems and seamless integration with other Microsoft reporting platforms and databases."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"By combining both Microsoft Parallel Data Warehouse (PDW) and unstructured Hadoop analytical capabilities in a single, easy-to-manage EDW appliance, Microsoft APS is well positioned to help organizations use information to enhance their competitive position."
"It is closely integrated with other products in the MS portfolio."
"From a user's standpoint, it is a good product."
"Snowflake is the latest technology, it has great flexibility whenever we are loading data and performs ELT (extract, load, transform) techniques instead of ETL."
"There are a lot of good features, it's a very sophisticated, cutting edge technology and is super easy to use."
"From a data warehouse perspective, it's an excellent all-round solution; it's very complete."
"The most valuable features are the clustering, LS50, being able to change the size, the pay per use feature, the flexibility with many different sources and analytic applications."
"We decided to go with Snowflake because it seemed mature and had what we wanted."
"The features that I have found most valuable are the ease of use, the rapidness, how quickly the solution can be implemented, and of course that it's been very easy to move from the on-premise world to the Cloud world because Snowflake is based on SQL also."
"The most valuable features of Snowflake are its performance and power."
 

Cons

"The trouble is Microsoft has changed their licensing. It's an extremely expensive product now."
"In general, I am not really very satisfied with the tutorials that are out there."
"The pricing model needs to be improved."
"Functionality needs to be more up-to-date with competing products."
"I think the biggest problem with the product is that it does a data ingest model, which is very expensive."
"However, centralized EDW tends to be extremely expensive and very inflexible."
"Releases of new products and functionality is never accompanied by associated documentation, training and resources that adequately explain the release."
"Hybrid environments are complex to manage."
"I would like to see a client version of the GUI."
"From the documentation, the black box is not very descriptive. Snowflake does not reveal how exactly the data is processed or sourced."
"More data governance and access control features would be a welcome addition."
"The scheduling system can definitely be better because we had to use external airflow for that."
"The data sharing capabilities across business units within the organization should be better."
"The documentation could improve. They should provide architecture information."
"From an improvement perspective, Snowflake can evolve in terms of writing costly, expensive queries with less cost and try to see if pipeline development can be made a little easier."
"It needs a bit more rigor and governance, which is something you don't get with newer tools. This makes it less enterprise scalable."
 

Pricing and Cost Advice

"Users have to pay extra for premium-level technical support."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"The pricing part is based on the computing and storage. The costs are different and then there are services costs as well."
"The product's price range falls between average to a bit expensive range. I think the tool is worth the money if you use it properly."
"The pricing for Snowflake is competitive."
"There is a licensing for this solution and we purchased an enterprise license. Overall the solution is cost-effective."
"The tool's pricing is based on the number of queries you want on your database. The cost is small. To get the tool's pricing, you can do the math based on the cost per query, which is $0.002. If you're running your queries frequently, your charges will be higher than running fewer queries."
"Comparing Snowflake to on-prem options such as Oracle or SAP, it seemed more cost-effective."
"The whole licensing system is based on credit points. You can also make a license agreement with the company so that you buy credit points and then you use them. What you do not use in one year can be carried over to the next year."
"I have not been billed yet, but it should be less. I'm still running the trial version, but it seems to be less than Databricks."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
21%
Manufacturing Company
9%
Computer Software Company
7%
Healthcare Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise20
Large Enterprise58
 

Questions from the Community

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What is your experience regarding pricing and costs for Snowflake?
For pricing, setup cost, and licensing, everything is managed smoothly. Regarding licensing, it is inexpensive. The setup cost is low, mainly due to AWS Marketplace; we only need to pay for serverl...
What needs improvement with Snowflake?
Snowflake is already quite improved, but they have recently introduced AI features. AI integration would be beneficial for direct data capturing from systems such as SAP and Salesforce to Snowflake...
What is your primary use case for Snowflake?
Snowflake is primarily used to handle the data warehousing part, for creating data modeling, and also keeping the raw data and creating reporting data so that it is further used for data analytics....
 

Also Known As

Microsoft APS, MS Analytics Platform System
Snowflake Computing, Snowflake Data Cloud
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Accordant Media, Adobe, Kixeye Inc., Revana, SOASTA, White Ops
Find out what your peers are saying about Microsoft Analytics Platform System vs. Snowflake and other solutions. Updated: April 2026.
886,077 professionals have used our research since 2012.