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Microsoft Analytics Platform System vs Snowflake comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
19th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Snowflake
Ranking in Data Warehouse
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
104
Ranking in other categories
Cloud Data Warehouse (1st), AI Synthetic Data (2nd), Database Management Systems (DBMS) (7th), AI Software Development (8th)
 

Mindshare comparison

As of April 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.4%, up from 0.7% compared to the previous year. The mindshare of Snowflake is 10.2%, down from 14.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
Snowflake10.2%
Microsoft Analytics Platform System2.4%
Other87.4%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
SunilPatil1 - PeerSpot reviewer
Asset Builder at Genpact - Headstrong
Have prioritized security while managing multi-agent data migration and cloud adoption
We utilize Time Travel with Snowflake because this is a very useful feature. Everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things. This feature is essential, though I don't have the use cases currently; it is just there for implementation. Regarding Snowflake's automated scaling and suspension features, this auto-scaling is very significant. We had a comparison with Databricks and Snowflake a few months back, and this auto-scaling takes an edge within Snowflake; that's what our observation reflects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like that it's integrated with other Azure products."
"Microsoft Analytics Platform System's most valuable feature is its ecosystems and seamless integration with other Microsoft reporting platforms and databases."
"By combining both Microsoft Parallel Data Warehouse (PDW) and unstructured Hadoop analytical capabilities in a single, easy-to-manage EDW appliance, Microsoft APS is well positioned to help organizations use information to enhance their competitive position."
"The Cube Solution is quite different when compared to the rest of the competition and has unique functionality for advanced analytics."
"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"The result is a highly flexible, affordable, and scalable platform that makes large-scale Hub and Spoke EDW architectures a practical reality."
"I think Microsoft Stack offers the end-to-end solution I need."
"The ability to share the data and the ability to scale up and down easily are the most valuable features. The concept of data sharing and data plumbing made it very easy to provide and share data. The ability to refresh your Dev or QA just by doing a clone is also valuable. It has the dynamic scale up and scale down feature. Development and deployment are much easier as compared to other platforms where you have to go through a lot of stuff. With a tool like DBT, you can do modeling and transformation within a single tool and deploy to Snowflake. It provides continuous deployment and continuous integration abilities. There is a separation of storage and compute, so you only get charged for your usage. You only pay for what you use. When we share the data downstream with business partners, we can specifically create compute for them, and we can charge back the business."
"The reduced infrastructure management is the big difference compared to on-prem warehousing with Snowflake Data Cloud."
"All the people who are working with Snowflake are extremely happy with it because it is designed from a data-warehousing point of view, not the other way around. You have a database and then you tweak it and then it becomes a data warehouse."
"Once you have finished your designs they can be easily imported to Snowflake and the information can be readily accessed without an IT expert."
"I like Snowflake's data exchange capabilities. It can exchange data with downstream systems and other vendor partners as well."
"It is a highly scalable solution. There is no limit on storage or computing."
"We find the data sharing and data marketplace aspects of Snowflake absolutely amazing."
"It requires no maintenance on our part, they handle all that, the speed is phenomenal, the pricing isn't really anything more than what you would be paying for a SQL Server license or another tool to execute the same thing, we have zero maintenance on our side to do anything, and the speed at which it performs queries and loads the data is amazing."
 

Cons

"Functionality needs to be more up-to-date with competing products."
"We need better real-time analytics capabilities. It's a bit challenging for us."
"I think the biggest problem with the product is that it does a data ingest model, which is very expensive."
"In general, I am not really very satisfied with the tutorials that are out there."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"However, centralized EDW tends to be extremely expensive and very inflexible."
"The pricing model needs to be improved."
"Hybrid environments are complex to manage."
"It would be helpful if Snowflake could create good reports instead of using Power BI reports."
"To ensure the proper functioning of Snowflake as an MDS, it relies heavily on other partner tools."
"Currently there isn't end-to-end or B2B sharing of data."
"Snowflake wasn't cheaper than BigQuery, and its affordability was the main issue."
"We would like to have an on-premises deployment option that has the same features, including scalability."
"Their strategy is just to leverage what you've got and put Snowflake in the middle. It does work well with other tools. You have to buy a separate reporting tool and a separate data loading tool, whereas, in some platforms, these tools are baked in. In the long-term, they'll need to add more direct partnerships to the ecosystem so that it's not like adding on tools around Snowflake to make it work. They can also consider including Snowflake native reporting tools versus partnering with other reporting tools. It would kind of change where they sit in the market."
"The complexity of the initial setup of Snowflake depends on the use case. However, Snowflake itself, we don't set it up. The difficulty comes from the ingestion patterns, depending on what data I'm putting in, what kind of enrichment, and what additional value we have to add. However, it does tend to get complex because we have a lot of semi-structured data which we need to handle in Snowflake. There have been some challenges."
"Snowflake could improve migration. It should be made easier. It would be beneficial if it could offer some OLTP features. One of our customers was using Oracle for both data warehousing and OLTP workloads, and they were able to migrate their data warehousing workloads to Snowflake without major issues. However, for some of their OLTP requirements, such as needing a response time of fewer than 10 milliseconds for certain queries, Snowflake is currently unable to provide that."
 

Pricing and Cost Advice

"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"Users have to pay extra for premium-level technical support."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"You need to be aware of the bloating costs. It is easy to use, but if you don't use it wisely, then your monthly bill can bloat a lot. You need to be a bit aware of its consumption cost."
"We use Snowflake pretty heavily. We pay a significant amount of money for the tool. I'd say we pay $300k to $400K every year."
"You pay based on the data that you are storing in the data warehouse and there are no maintenance costs."
"It is not cheap."
"Snowflake goes by credits. For a financial institution where you have 5,000 employees, monthly costs may run up to maybe $5,000 to $6,000. This is actually based on the usage. It is mostly the compute cost. Your computing cost is the variable that is actually based on your usage. It is pay-per-use. In a pay-per-use case, you won't be spending more than $6,000 to $7,000 a month. It is not more than that for a small or medium enterprise, and it may come down to $100K per year. Storage is very standard, which is $23 a terabyte. It is not much for any enterprise. If you have even 20 terabytes, you are not spending more than $400 per month, which may turn out to be $2,000 to $3,000 per annum."
"It's expensive."
"Part of the problem with the pricing is that it is very difficult for businesses to get an idea of how expensive it might be until they actually start using Snowflake."
"The price of Snowflake is very reasonable."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
21%
Manufacturing Company
9%
Computer Software Company
7%
Healthcare Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise20
Large Enterprise58
 

Questions from the Community

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What is your experience regarding pricing and costs for Snowflake?
For pricing, setup cost, and licensing, everything is managed smoothly. Regarding licensing, it is inexpensive. The setup cost is low, mainly due to AWS Marketplace; we only need to pay for serverl...
What needs improvement with Snowflake?
Snowflake is already quite improved, but they have recently introduced AI features. AI integration would be beneficial for direct data capturing from systems such as SAP and Salesforce to Snowflake...
What is your primary use case for Snowflake?
Snowflake is primarily used to handle the data warehousing part, for creating data modeling, and also keeping the raw data and creating reporting data so that it is further used for data analytics....
 

Also Known As

Microsoft APS, MS Analytics Platform System
Snowflake Computing, Snowflake Data Cloud
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Accordant Media, Adobe, Kixeye Inc., Revana, SOASTA, White Ops
Find out what your peers are saying about Microsoft Analytics Platform System vs. Snowflake and other solutions. Updated: April 2026.
885,880 professionals have used our research since 2012.