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Microsoft Analytics Platform System vs Snowflake comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
20th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Snowflake
Ranking in Data Warehouse
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
105
Ranking in other categories
Cloud Data Warehouse (1st), AI Synthetic Data (1st), Database Management Systems (DBMS) (7th), AI Software Development (11th)
 

Mindshare comparison

As of May 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.2%, up from 0.8% compared to the previous year. The mindshare of Snowflake is 9.3%, down from 13.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
Snowflake9.3%
Microsoft Analytics Platform System2.2%
Other88.5%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
SunilPatil1 - PeerSpot reviewer
Asset Builder at Genpact - Headstrong
Have prioritized security while managing multi-agent data migration and cloud adoption
We utilize Time Travel with Snowflake because this is a very useful feature. Everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things. This feature is essential, though I don't have the use cases currently; it is just there for implementation. Regarding Snowflake's automated scaling and suspension features, this auto-scaling is very significant. We had a comparison with Databricks and Snowflake a few months back, and this auto-scaling takes an edge within Snowflake; that's what our observation reflects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"The result is a highly flexible, affordable, and scalable platform that makes large-scale Hub and Spoke EDW architectures a practical reality."
"By combining both Microsoft Parallel Data Warehouse (PDW) and unstructured Hadoop analytical capabilities in a single, easy-to-manage EDW appliance, Microsoft APS is well positioned to help organizations use information to enhance their competitive position."
"We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services."
"This is a well-integrated solution and that integration empowers results."
"I think Microsoft Stack offers the end-to-end solution I need."
"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"The most valuable feature has been the Snowflake data sharing and dynamic data masking."
"The solution is extremely user-friendly and easy to navigate, the user experience is very good, and the product is overall quite inexpensive and very cheap to use."
"We switched to Snowflake for the availability, security, and loading times."
"Scaling is a big plus point of Snowflake."
"Technical support is very, very good."
"Snowflake is a data lake on the cloud where all processing happens in memory, resulting in very fast query responses."
"All the people who are working with Snowflake are extremely happy with it because it is designed from a data-warehousing point of view, not the other way around."
"Excellent performance Very easy to use Amazing UI"
 

Cons

"I think the biggest problem with the product is that it does a data ingest model, which is very expensive."
"However, centralized EDW tends to be extremely expensive and very inflexible."
"Hybrid environments are complex to manage."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"The pricing model needs to be improved."
"We need better real-time analytics capabilities. It's a bit challenging for us."
"Machine learning and artificial intelligence capabilities need to be more friendly for beginning users."
"Functionality needs to be more up-to-date with competing products."
"Every product has room for improvement, although in this case, it needs some broadening of the functionality."
"The product's performance could be improved."
"If they could bring in some tools for data integration, it would be really great."
"For the Snowflake database, there should be some third-party features for the ETL. It would also be good to be able to use some kind of controls to get the data either from another database or a flat file. Its price should be improved. It should be cheaper than Microsoft."
"To ensure the proper functioning of Snowflake as an MDS, it relies heavily on other partner tools."
"The design of the product is easily misunderstood."
"The complexity of the initial setup of Snowflake depends on the use case. However, it does tend to get complex because we have a lot of semi-structured data which we need to handle in Snowflake."
"If you go with one cloud provider, you can't switch."
 

Pricing and Cost Advice

"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"Users have to pay extra for premium-level technical support."
"Snowflake licensing is more flexible and it is cheaper than other solutions. I can use it for only 10 days for MVP, or three years, and for flexible models. I can scale up, or down, and the pricing is based on the volume and duration. There are many licensing permutation combinations available."
"I have not been billed yet, but it should be less. I'm still running the trial version, but it seems to be less than Databricks."
"I am not much aware of the price, but based on what I have analyzed so far, its cost is reasonable as compared to on-prem data warehouse solutions. It provides a great deal for production."
"Snowflake is cost-effective."
"The whole licensing system is based on credit points. You can also make a license agreement with the company so that you buy credit points and then you use them. What you do not use in one year can be carried over to the next year."
"On average, with the number of queries that we run, we pay approximately $200 USD per month."
"The pricing for Snowflake is competitive."
"You pay based on the data that you are storing in the data warehouse and there are no maintenance costs."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
20%
Manufacturing Company
9%
Healthcare Company
6%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise20
Large Enterprise60
 

Questions from the Community

Ask a question
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What is your experience regarding pricing and costs for Snowflake?
I am not the person who manages pricing, setup cost, and licensing. Our team is not limited in pricing. The only experience we have had in terms of running and reprocessing a large number of histor...
What needs improvement with Snowflake?
Snowflake can be improved in terms of its recent switch to a new user interface, which feels less intuitive compared to the old one. Moving to this new interface is something that I would like to s...
What is your primary use case for Snowflake?
My main use case for Snowflake is building ETL pipelines and ad-hoc analytics on data that we have. A specific example of a pipeline and ad-hoc analytics task I have worked on using Snowflake invol...
 

Also Known As

Microsoft APS, MS Analytics Platform System
Snowflake Computing, Snowflake Data Cloud
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Accordant Media, Adobe, Kixeye Inc., Revana, SOASTA, White Ops
Find out what your peers are saying about Microsoft Analytics Platform System vs. Snowflake and other solutions. Updated: May 2026.
896,467 professionals have used our research since 2012.