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Microsoft Analytics Platform System vs Snowflake comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
19th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Snowflake
Ranking in Data Warehouse
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
104
Ranking in other categories
Cloud Data Warehouse (1st), AI Synthetic Data (2nd), Database Management Systems (DBMS) (7th), AI Software Development (9th)
 

Mindshare comparison

As of March 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.4%, up from 0.7% compared to the previous year. The mindshare of Snowflake is 10.2%, down from 14.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Market Share Distribution
ProductMarket Share (%)
Snowflake10.2%
Microsoft Analytics Platform System2.4%
Other87.4%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
SunilPatil1 - PeerSpot reviewer
Asset Builder at Genpact - Headstrong
Have prioritized security while managing multi-agent data migration and cloud adoption
We utilize Time Travel with Snowflake because this is a very useful feature. Everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things. This feature is essential, though I don't have the use cases currently; it is just there for implementation. Regarding Snowflake's automated scaling and suspension features, this auto-scaling is very significant. We had a comparison with Databricks and Snowflake a few months back, and this auto-scaling takes an edge within Snowflake; that's what our observation reflects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Helps our customers to discover trends, which provides useful information based on their business."
"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"Microsoft Analytics Platform System's most valuable feature is its ecosystems and seamless integration with other Microsoft reporting platforms and databases."
"I like that it's integrated with other Azure products."
"We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services."
"This is a well-integrated solution and that integration empowers results."
"The Cube Solution is quite different when compared to the rest of the competition and has unique functionality for advanced analytics."
"It is closely integrated with other products in the MS portfolio."
"The feature that is really striking is the ability to translate the SQL workloads into the NoSQL version that can be used by Snowflake."
"The most valuable feature is the snapshot database. In one second, you can just take a snapshot of the database for test purposes."
"It is a very good platform. It can handle structured and semi-structured data, and it can be used for your data warehouse or data lake. It can load and deal with any data that you have. It can extract data from an on-premises database or a website and make it available in the cloud. It has very fast implementation and integration as compared to other solutions. There is no need for the DBA to manage or do the day-to-day DBA tasks, which is one of the greatest things about it."
"The solution's computing time is less."
"It is a very well-distributed system. It has different data engines for different applications. Many applications can use different computational engines at the same time. In terms of data processing, the feeling was similar to working with a relational database but in a scalable way."
"It requires no maintenance on our part. They handle all that. The speed is phenomenal. The pricing isn't really anything more than what you would be paying for a SQL server license or another tool to execute the same thing. We have zero maintenance on our side to do anything and the speed at which it performs queries and loads the data is amazing. It handles unstructured data extremely well, too. So, if the data is in a JSON array or an XML, it handles that super well."
"Snowflake is a great solution if you have substantial data volume."
"Snowflake is scalable both in terms of the amount of data that you can run through it and the number of users that engage with it."
 

Cons

"Microsoft Analytics Platform System could have better support."
"Functionality needs to be more up-to-date with competing products."
"Machine learning and artificial intelligence capabilities need to be more friendly for beginning users."
"The pricing model needs to be improved."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"Releases of new products and functionality is never accompanied by associated documentation, training and resources that adequately explain the release."
"I think the biggest problem with the product is that it does a data ingest model, which is very expensive."
"We need better real-time analytics capabilities. It's a bit challenging for us."
"This solution could be improved by offering machine learning apps."
"Portability is a big hurdle right now for our clients. Porting all of your existing SQL ecosystem, such as stored procedures, to Snowflake is a major pain point. Currently, Snowflake stored procedures use JavaScript, but they should support SQL-based stored procedures. It would be a huge advantage if you can write your stored procedures using SQL. It seems that they are working on this feature, and they are yet to release it. I remember seeing some notes saying that they were going to do that in the future, but the sooner this feature comes out, it would be better for Snowflake because there are a lot of clients with whom I'm interacting, and their main hurdle is to take their existing Oracle or SQL Server stored procedures and move them into Snowflake. For this, you need to learn JavaScript and how it works, which is not easy and becomes a little tricky. If it supports SQL-based procedures, then you can just cut-paste the SQL code, run it, and easily fix small issues."
"Some SQL language functions could be included."
"The pricing of the solution should be much easier to calculate or find by yourself."
"The complexity of the initial setup of Snowflake depends on the use case. However, Snowflake itself, we don't set it up. The difficulty comes from the ingestion patterns, depending on what data I'm putting in, what kind of enrichment, and what additional value we have to add. However, it does tend to get complex because we have a lot of semi-structured data which we need to handle in Snowflake. There have been some challenges."
"The design of the product is easily misunderstood."
"In future releases, it can also support full unstructured data."
"It would be better if they had a data profile tool that tells me where the gaps are in my time series data."
 

Pricing and Cost Advice

"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"Users have to pay extra for premium-level technical support."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"Snowflake licensing is more flexible and it is cheaper than other solutions. I can use it for only 10 days for MVP, or three years, and for flexible models. I can scale up, or down, and the pricing is based on the volume and duration. There are many licensing permutation combinations available."
"We use Snowflake pretty heavily. We pay a significant amount of money for the tool. I'd say we pay $300k to $400K every year."
"The whole licensing system is based on credit points. You can also make a license agreement with the company so that you buy credit points and then you use them. What you do not use in one year can be carried over to the next year."
"Oracle is less expensive than Snowflake."
"The price of the solution is reasonable."
"The price of Snowflake is very reasonable."
"The solution is costly, making it unsuitable for midsize organizations due to its price."
"Snowflake is cost-effective. However, the cost can depend on how it's being used and how efficiently the code is written. If engineers don't write efficient code and usage is billed based on processing, it can become costly. If they write optimal code and choose the best solution, it can reduce costs in comparison to other options, such as Oracle."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
19%
Manufacturing Company
9%
Computer Software Company
9%
Retailer
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise20
Large Enterprise58
 

Questions from the Community

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What is your experience regarding pricing and costs for Snowflake?
For pricing, setup cost, and licensing, everything is managed smoothly. Regarding licensing, it is inexpensive. The setup cost is low, mainly due to AWS Marketplace; we only need to pay for serverl...
What needs improvement with Snowflake?
Snowflake is already quite improved, but they have recently introduced AI features. AI integration would be beneficial for direct data capturing from systems such as SAP and Salesforce to Snowflake...
What is your primary use case for Snowflake?
Snowflake is primarily used to handle the data warehousing part, for creating data modeling, and also keeping the raw data and creating reporting data so that it is further used for data analytics....
 

Also Known As

Microsoft APS, MS Analytics Platform System
Snowflake Computing, Snowflake Data Cloud
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Accordant Media, Adobe, Kixeye Inc., Revana, SOASTA, White Ops
Find out what your peers are saying about Microsoft Analytics Platform System vs. Snowflake and other solutions. Updated: March 2026.
883,044 professionals have used our research since 2012.