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Microsoft Analytics Platform System vs Snowflake comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
19th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Snowflake
Ranking in Data Warehouse
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
104
Ranking in other categories
Cloud Data Warehouse (1st), AI Synthetic Data (2nd), Database Management Systems (DBMS) (7th), AI Software Development (10th)
 

Mindshare comparison

As of April 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.3%, up from 0.8% compared to the previous year. The mindshare of Snowflake is 9.5%, down from 14.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
Snowflake9.5%
Microsoft Analytics Platform System2.3%
Other88.2%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
SunilPatil1 - PeerSpot reviewer
Asset Builder at Genpact - Headstrong
Have prioritized security while managing multi-agent data migration and cloud adoption
We utilize Time Travel with Snowflake because this is a very useful feature. Everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things. This feature is essential, though I don't have the use cases currently; it is just there for implementation. Regarding Snowflake's automated scaling and suspension features, this auto-scaling is very significant. We had a comparison with Databricks and Snowflake a few months back, and this auto-scaling takes an edge within Snowflake; that's what our observation reflects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services."
"By combining both Microsoft Parallel Data Warehouse (PDW) and unstructured Hadoop analytical capabilities in a single, easy-to-manage EDW appliance, Microsoft APS is well positioned to help organizations use information to enhance their competitive position."
"I like that it's integrated with other Azure products."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"It is closely integrated with other products in the MS portfolio."
"I like that it's integrated with other Azure products."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"The most valuable feature of Snowflake is its performance. We can access the data quickly. Additionally, it handles structured and non-structured data."
"Snowflake is user-friendly and reliable in creating the data warehouse and carrying out data modeling."
"I like the fact that we don't need a DBA. It automatically scales stuff."
"Snowflake is a great solution if you have substantial data volume."
"The features that I have found most valuable are the ease of use, the rapidness, how quickly the solution can be implemented, and of course that it's been very easy to move from the on-premise world to the Cloud world because Snowflake is based on SQL also."
"The thing I find most valuable is that scalability, space storage, and computing power is separate. When you scale up, it is live from one second to the next — constantly available as you scale — so there is no downtime or interruption of services."
"All the people who are working with Snowflake are extremely happy with it because it is designed from a data-warehousing point of view, not the other way around."
"We have seen ROI when using Snowflake based on the insights we get."
 

Cons

"Releases of new products and functionality is never accompanied by associated documentation, training and resources that adequately explain the release."
"The trouble is Microsoft has changed their licensing. It's an extremely expensive product now."
"Functionality needs to be more up-to-date with competing products."
"The pricing model needs to be improved."
"Hybrid environments are complex to manage."
"I think the biggest problem with the product is that it does a data ingest model, which is very expensive."
"We need better real-time analytics capabilities. It's a bit challenging for us."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"There are always a few operation updates here and there that can be made."
"They have a new console, but I couldn't figure out anything in the new console. So, if I shift to the old console, I can figure out where to create the database schema and other things, but I have no idea where to go in the new console. That's one thing they can improve. I don't know why they created a new console to confuse. The old, classic console is much better."
"We would like to be able to do modeling with Snowflake. It should support statistical modeling."
"I am still in the learning stage. It has good security, but it can always be more secure."
"The pricing of the solution should be much easier to calculate or find by yourself."
"There are a lot of features that they need to come up with. A lot of functions are missing in Snowflake, so we have to find a workaround for those. For example, OUTER APPLY is a basic function in SQL Server, but it is not there in Snowflake. So, you have to write complex code for it."
"Maybe there could be some more connectors to other systems, but this is what they are constantly developing anyway."
"The scheduling system can definitely be better because we had to use external airflow for that."
 

Pricing and Cost Advice

"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"Users have to pay extra for premium-level technical support."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"It's expensive."
"Pricing can be confusing for customers."
"Snowflake is cost-effective."
"The solution is costly, making it unsuitable for midsize organizations due to its price."
"The solution is expensive but worth the cost because the quality is there."
"You need to be aware of the bloating costs. It is easy to use, but if you don't use it wisely, then your monthly bill can bloat a lot. You need to be a bit aware of its consumption cost."
"Currently, we have a trial account, so we don't need a license. After our project starts, we would need a permanent license."
"We use Snowflake pretty heavily. We pay a significant amount of money for the tool. I'd say we pay $300k to $400K every year."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
21%
Manufacturing Company
9%
Computer Software Company
7%
Healthcare Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise20
Large Enterprise58
 

Questions from the Community

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What is your experience regarding pricing and costs for Snowflake?
For pricing, setup cost, and licensing, everything is managed smoothly. Regarding licensing, it is inexpensive. The setup cost is low, mainly due to AWS Marketplace; we only need to pay for serverl...
What needs improvement with Snowflake?
Snowflake is already quite improved, but they have recently introduced AI features. AI integration would be beneficial for direct data capturing from systems such as SAP and Salesforce to Snowflake...
What is your primary use case for Snowflake?
Snowflake is primarily used to handle the data warehousing part, for creating data modeling, and also keeping the raw data and creating reporting data so that it is further used for data analytics....
 

Also Known As

Microsoft APS, MS Analytics Platform System
Snowflake Computing, Snowflake Data Cloud
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Accordant Media, Adobe, Kixeye Inc., Revana, SOASTA, White Ops
Find out what your peers are saying about Microsoft Analytics Platform System vs. Snowflake and other solutions. Updated: April 2026.
886,077 professionals have used our research since 2012.