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Microsoft Analytics Platform System vs Snowflake comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
20th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Snowflake
Ranking in Data Warehouse
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
105
Ranking in other categories
Cloud Data Warehouse (1st), AI Synthetic Data (1st), Database Management Systems (DBMS) (7th), AI Software Development (11th)
 

Mindshare comparison

As of May 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.2%, up from 0.8% compared to the previous year. The mindshare of Snowflake is 9.3%, down from 13.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
Snowflake9.3%
Microsoft Analytics Platform System2.2%
Other88.5%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
SunilPatil1 - PeerSpot reviewer
Asset Builder at Genpact - Headstrong
Have prioritized security while managing multi-agent data migration and cloud adoption
We utilize Time Travel with Snowflake because this is a very useful feature. Everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things. This feature is essential, though I don't have the use cases currently; it is just there for implementation. Regarding Snowflake's automated scaling and suspension features, this auto-scaling is very significant. We had a comparison with Databricks and Snowflake a few months back, and this auto-scaling takes an edge within Snowflake; that's what our observation reflects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"By combining both Microsoft Parallel Data Warehouse (PDW) and unstructured Hadoop analytical capabilities in a single, easy-to-manage EDW appliance, Microsoft APS is well positioned to help organizations use information to enhance their competitive position."
"We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services."
"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"Microsoft Analytics Platform System's most valuable feature is its ecosystems and seamless integration with other Microsoft reporting platforms and databases."
"This is a well-integrated solution and that integration empowers results."
"The most valuable part of the product is that it is a system, with different tools for different services for different kinds of scenarios, making it a very rich, integrated, technology-rich platform whose total integration with the rest of Microsoft products creates flexibility and compatibility and makes the tool a very useful one."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"The most valuable features of Snowflake are its performance and power."
"The way it is built and designed is valuable. The way the shared model is built and the way it exploits the power of the cloud is very good. Certain features related to administration and management, akin to Oracle Flashback and all that, are very important for modern-day administration and management. It is also good in terms of managing and improving performance, indexing, and partitioning. It is sort of completely automated. Everything is essentially under the hood, and the engine takes care of it all. As a data warehouse on the cloud, Snowflake stands strong on its ground even though each of the cloud providers has its own data warehouse, such as Redshift for AWS or Synapse for Azure."
"The solution is very easy to use."
"Snowflake is an enormously useful platform. The Snowpipe feature is valuable because it allows us to load terabytes and petabytes of data into the data mart at a very low cost."
"I have found the solution's most valuable features to be storage, flexibility, ease of use, and security."
"The product offers a lot of great features; architectural-wise, it's got great architecture, it's kind of decoupled from storage and has virtual warehouses, and we like that we can travel and keep things virtual."
"The features I found most valuable with this solution are sharing options and built-in time zone conversion."
"Time travel is one feature that really helps us out."
 

Cons

"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"In general, I am not really very satisfied with the tutorials that are out there."
"Hybrid environments are complex to manage."
"The trouble is Microsoft has changed their licensing. It's an extremely expensive product now."
"Hybrid environments are complex to manage."
"​Hybrid environments are complex to manage."
"On a scale from one to ten where one is the worst and ten is the best, I would rate this product overall as a five. This is probably because there is still a lot of room for improvement, features that other products have that are missing, and a lot of open-source technology nowadays that are very good and people can use instead."
"Microsoft Analytics Platform System could have better support."
"The stability has been phenomenal up until lately. We haven't had any issues until the last month."
"I don't know about GCP, if they have connected for GCP. If they don't, they should allow for it."
"There are some stored procedures that we've had trouble with. The solution also needs to fine-tune the connectors to be able to connect into the system source."
"There are three things that came to my notice. I am not very sure whether they have already done it. The first one is very specific to the virtual data warehouse. Snowflake might want to offer industry-specific models for the data warehouse. Snowflake is a very strong product with credit. For a typical retail industry, such as the pharma industry, if it can get into the functional space as well, it will be a big shot in their arm. The second thing is related to the migration from other data warehouses to Snowflake. They can make the migration a little bit more seamless and easy. It should be compatible, well-structured, and well-governed. Many enterprises have huge impetus and urgency to move to Snowflake from their existing data warehouse, so, naturally, this is an area that is critical. The third thing is related to the capability of dealing with relational and dimensional structures. It is not that friendly with relational structures. Snowflake is more friendly with the dimensional structure or the data masks, which is characteristic of a Kimball model. It is very difficult to be savvy and friendly with both structures because these structures are different and address different kinds of needs. One is manipulation-heavy, and the other one is read-heavy or analysis-heavy. One is for heavy or frequent changes and amendments, and the other one is for frequent reads. One is flat, and the other one is distributed. There are fundamental differences between these two structures. If I were to consider Snowflake as a silver bullet, it should be equally savvy on both ends, which I don't think is the case. Maybe the product has grown and scaled up from where it was."
"The data sharing capabilities across business units within the organization should be better."
"We would like to be able to do modeling with Snowflake. It should support statistical modeling."
"There is a scope for improvement. They don't currently support integration with some of the Azure and AWS native services. It would be good if they can enhance their product to integrate with these services."
"I would like to see a client version of the GUI."
 

Pricing and Cost Advice

"Users have to pay extra for premium-level technical support."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"You pay based on the data that you are storing in the data warehouse and there are no maintenance costs."
"The price of Snowflake is very reasonable."
"Currently, we have a trial account, so we don't need a license. After our project starts, we would need a permanent license."
"Part of the problem with the pricing is that it is very difficult for businesses to get an idea of how expensive it might be until they actually start using Snowflake."
"Snowflake’s pricing is transparent. It is one of the cheapest cloud database warehouse providers. The tool follows a credit cost model. Everything on Snowflake is charged on the basis of credits. The credits depend on the cloud region and the public cloud provider that we use. Hence, the cost per credit will be different for AWS in Frankfurt and AWS in India. I think North Virginia is the cheapest region in terms of cost per credit. You will be consuming around 16 credits for large data warehouses."
"We use Snowflake pretty heavily. We pay a significant amount of money for the tool. I'd say we pay $300k to $400K every year."
"The pricing is economical as compared to traditional solutions like Oracle and competitive pricing."
"Snowflake is cost-effective."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
20%
Manufacturing Company
9%
Computer Software Company
6%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise20
Large Enterprise60
 

Questions from the Community

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What is your experience regarding pricing and costs for Snowflake?
For pricing, setup cost, and licensing, everything is managed smoothly. Regarding licensing, it is inexpensive. The setup cost is low, mainly due to AWS Marketplace; we only need to pay for serverl...
What needs improvement with Snowflake?
Snowflake is already quite improved, but they have recently introduced AI features. AI integration would be beneficial for direct data capturing from systems such as SAP and Salesforce to Snowflake...
What is your primary use case for Snowflake?
Snowflake is primarily used to handle the data warehousing part, for creating data modeling, and also keeping the raw data and creating reporting data so that it is further used for data analytics....
 

Also Known As

Microsoft APS, MS Analytics Platform System
Snowflake Computing, Snowflake Data Cloud
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Accordant Media, Adobe, Kixeye Inc., Revana, SOASTA, White Ops
Find out what your peers are saying about Microsoft Analytics Platform System vs. Snowflake and other solutions. Updated: May 2026.
895,151 professionals have used our research since 2012.