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Microsoft Analytics Platform System vs Snowflake comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
19th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Snowflake
Ranking in Data Warehouse
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
104
Ranking in other categories
Cloud Data Warehouse (1st), AI Synthetic Data (2nd), Database Management Systems (DBMS) (7th), AI Software Development (10th)
 

Mindshare comparison

As of April 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.3%, up from 0.8% compared to the previous year. The mindshare of Snowflake is 9.5%, down from 14.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
Snowflake9.5%
Microsoft Analytics Platform System2.3%
Other88.2%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
SunilPatil1 - PeerSpot reviewer
Asset Builder at Genpact - Headstrong
Have prioritized security while managing multi-agent data migration and cloud adoption
We utilize Time Travel with Snowflake because this is a very useful feature. Everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things. This feature is essential, though I don't have the use cases currently; it is just there for implementation. Regarding Snowflake's automated scaling and suspension features, this auto-scaling is very significant. We had a comparison with Databricks and Snowflake a few months back, and this auto-scaling takes an edge within Snowflake; that's what our observation reflects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This is a well-integrated solution and that integration empowers results."
"The most valuable part of the product is that it is a system, with different tools for different services for different kinds of scenarios, making it a very rich, integrated, technology-rich platform whose total integration with the rest of Microsoft products creates flexibility and compatibility and makes the tool a very useful one."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"The Cube Solution is quite different when compared to the rest of the competition and has unique functionality for advanced analytics."
"Microsoft Analytics Platform System's most valuable feature is its ecosystems and seamless integration with other Microsoft reporting platforms and databases."
"I think Microsoft Stack offers the end-to-end solution I need."
"I like that it's integrated with other Azure products."
"The result is a highly flexible, affordable, and scalable platform that makes large-scale Hub and Spoke EDW architectures a practical reality."
"I like the ability to work with a managed service on the cloud and that is easy to start with."
"You can create a connection and be up and running within half an hour."
"We utilize Time Travel with Snowflake because this is a very useful feature; everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things."
"The most valuable feature of Snowflake is it's an all-in-one data warehousing solution."
"Very easy to use and easy to query."
"The overall package is quite nice, and there is not one specific feature that I have found more valuable than the others."
"Snowflake is ahead of the competitors because it's completely automatic and hands-off in terms of maintenance."
"The Mbps they have established is quite a bit faster than any other data warehouse."
 

Cons

"Hybrid environments are complex to manage."
"Releases of new products and functionality is never accompanied by associated documentation, training and resources that adequately explain the release."
"​Hybrid environments are complex to manage."
"The trouble is Microsoft has changed their licensing. It's an extremely expensive product now."
"The pricing model needs to be improved."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"I think the biggest problem with the product is that it does a data ingest model, which is very expensive."
"Functionality needs to be more up-to-date with competing products."
"The data sharing capabilities across business units within the organization should be better."
"To ensure the proper functioning of Snowflake as an MDS, it relies heavily on other partner tools."
"Portability is a big hurdle right now for our clients. Porting all of your existing SQL ecosystem, such as stored procedures, to Snowflake is a major pain point. Currently, Snowflake stored procedures use JavaScript, but they should support SQL-based stored procedures. It would be a huge advantage if you can write your stored procedures using SQL. It seems that they are working on this feature, and they are yet to release it. I remember seeing some notes saying that they were going to do that in the future, but the sooner this feature comes out, it would be better for Snowflake because there are a lot of clients with whom I'm interacting, and their main hurdle is to take their existing Oracle or SQL Server stored procedures and move them into Snowflake. For this, you need to learn JavaScript and how it works, which is not easy and becomes a little tricky. If it supports SQL-based procedures, then you can just cut-paste the SQL code, run it, and easily fix small issues."
"It is not that friendly with relational structures."
"The stability has been phenomenal up until lately. We haven't had any issues until the last month."
"The aspect of it that was more complicated was stored procedures. It does not support SQL language-based stored procedures. You have to write in JavaScript. If they supported SQL language and stored procedures, it would make migration from on-prem much simpler. In most cases, if an on-prem solution has stored procedures, they're usually written in SQL. They're not written as what most on-prem DBMS would refer to as an external stored procedure, which is what these feel like to most people because they're written in a language outside of SQL."
"I don't know about GCP, if they have connected for GCP. If they don't, they should allow for it."
"If more connectors were brought in and more visibility features were added, particularly around cost tracking in the FinOps area, it would be beneficial."
 

Pricing and Cost Advice

"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"Users have to pay extra for premium-level technical support."
"The pricing is economical as compared to traditional solutions like Oracle and competitive pricing."
"It is hard to say because we're usually engaged in the transition as opposed to the long term. Their storage costs are easily within pennies of what AWS S3 would normally cost. Most of the clients I've been working with are in the financial sector, and they're relatively small. I would put them in an SMB connection. The first thing we have to bring up for people is that they're going to build this. They shouldn't store their data in S3. They should pipeline directly into Snowflake and use it on their storage. So, the cost is a big issue because these are small to medium size companies, and that is the biggest thing we had to price point for them."
"Pricing is approximately $US 50 per DB. Terabyte is around $US 50 per month."
"Snowflake is a cost-effective solution."
"There is a license needed to use this solution. There are a few licensing options available. They have a pay-as-you-go option, but it is recommended to pay upfront."
"I have worked with multiple clouds, and cost-wise, it is a bit costlier than others, such as Redshift. Its price should be reduced."
"Snowflake is cost-effective."
"It is on a monthly basis. It is based on your usage. There are no additional costs from the point of the licensing fee. We do give some kind of evaluation to the customers about how much it is going to be. You can decide in Snowflake the virtual machine that you are using for customers. There are several kinds of virtual machines that you can use. It is similar to the clothing sizes: small to extra large. If you need more power in the coming month, you can decide in advance and take a more powerful machine. You can just select it from the platform. You can also decide which machine you want to take for extracting data."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
21%
Manufacturing Company
9%
Computer Software Company
7%
Healthcare Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise20
Large Enterprise58
 

Questions from the Community

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What is your experience regarding pricing and costs for Snowflake?
For pricing, setup cost, and licensing, everything is managed smoothly. Regarding licensing, it is inexpensive. The setup cost is low, mainly due to AWS Marketplace; we only need to pay for serverl...
What needs improvement with Snowflake?
Snowflake is already quite improved, but they have recently introduced AI features. AI integration would be beneficial for direct data capturing from systems such as SAP and Salesforce to Snowflake...
What is your primary use case for Snowflake?
Snowflake is primarily used to handle the data warehousing part, for creating data modeling, and also keeping the raw data and creating reporting data so that it is further used for data analytics....
 

Also Known As

Microsoft APS, MS Analytics Platform System
Snowflake Computing, Snowflake Data Cloud
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Accordant Media, Adobe, Kixeye Inc., Revana, SOASTA, White Ops
Find out what your peers are saying about Microsoft Analytics Platform System vs. Snowflake and other solutions. Updated: April 2026.
886,468 professionals have used our research since 2012.