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Microsoft Analytics Platform System vs Snowflake comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
19th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Snowflake
Ranking in Data Warehouse
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
104
Ranking in other categories
Cloud Data Warehouse (1st), AI Synthetic Data (2nd), Database Management Systems (DBMS) (7th), AI Software Development (8th)
 

Mindshare comparison

As of April 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.4%, up from 0.7% compared to the previous year. The mindshare of Snowflake is 10.2%, down from 14.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
Snowflake10.2%
Microsoft Analytics Platform System2.4%
Other87.4%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
SunilPatil1 - PeerSpot reviewer
Asset Builder at Genpact - Headstrong
Have prioritized security while managing multi-agent data migration and cloud adoption
We utilize Time Travel with Snowflake because this is a very useful feature. Everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things. This feature is essential, though I don't have the use cases currently; it is just there for implementation. Regarding Snowflake's automated scaling and suspension features, this auto-scaling is very significant. We had a comparison with Databricks and Snowflake a few months back, and this auto-scaling takes an edge within Snowflake; that's what our observation reflects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like that it's integrated with other Azure products."
"The most valuable part of the product is that it is a system, with different tools for different services for different kinds of scenarios, making it a very rich, integrated, technology-rich platform whose total integration with the rest of Microsoft products creates flexibility and compatibility and makes the tool a very useful one."
"This is a well-integrated solution and that integration empowers results."
"Helps our customers to discover trends, which provides useful information based on their business."
"We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services."
"I like that it's integrated with other Azure products."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"By combining both Microsoft Parallel Data Warehouse (PDW) and unstructured Hadoop analytical capabilities in a single, easy-to-manage EDW appliance, Microsoft APS is well positioned to help organizations use information to enhance their competitive position."
"Can be leveraged with respect to better performance, auto tuning and competition."
"The product offers a lot of great features; architectural-wise, it's got great architecture, it's kind of decoupled from storage and has virtual warehouses, and we like that we can travel and keep things virtual."
"Technical support is very, very good."
"The technical support on offer is excellent."
"Snowflake has three great features: Snowpiping is proving to be very valuable, Time Travel is excellent, and Snowpipes are another great functionality the solution has made available."
"Everything is automatic, and I don't have to do any maintenance."
"Snowflake is scalable both in terms of the amount of data that you can run through it and the number of users that engage with it."
"It is a very well-distributed system. It has different data engines for different applications. Many applications can use different computational engines at the same time. In terms of data processing, the feeling was similar to working with a relational database but in a scalable way."
 

Cons

"Functionality needs to be more up-to-date with competing products."
"I think the biggest problem with the product is that it does a data ingest model, which is very expensive."
"Microsoft Analytics Platform System could have better support."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"Releases of new products and functionality is never accompanied by associated documentation, training and resources that adequately explain the release."
"Machine learning and artificial intelligence capabilities need to be more friendly for beginning users."
"​Hybrid environments are complex to manage."
"On a scale from one to ten where one is the worst and ten is the best, I would rate this product overall as a five. This is probably because there is still a lot of room for improvement, features that other products have that are missing, and a lot of open-source technology nowadays that are very good and people can use instead."
"If you go with one cloud provider, you can't switch."
"The solution could use a little bit more UI."
"Snowflake needs to improve its programming part. Though the tool has Snowpath, it doesn’t support all features like its competitor, Databricks. Snowflake doesn’t support external data ingestion capabilities. You need to have third-party tools for that. Also, the tool needs to incorporate data integration features in its future releases."
"The stability has been phenomenal up until lately. We haven't had any issues until the last month."
"They have a new console, but I couldn't figure out anything in the new console. So, if I shift to the old console, I can figure out where to create the database schema and other things, but I have no idea where to go in the new console. That's one thing they can improve. I don't know why they created a new console to confuse. The old, classic console is much better."
"I can only access Snowflake from the web. It would be better if we could have an app that we can install locally on our laptops to connect to the server without needing to go to the web page. Apart from that, it's hard to point out any limitations in the tool."
"It would be better if they had a data profile tool that tells me where the gaps are in my time series data."
"The data sharing capabilities across business units within the organization should be better."
 

Pricing and Cost Advice

"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"Users have to pay extra for premium-level technical support."
"They give a different price for every single company. I don't know if I negotiated that well, but we got the enterprise tier for $3 a credit, and the other two were a dollar-ninety a credit. I suspect we don't have almost zero compute usage, but I know that our annual contract packages are below all of their minimums."
"Snowflake is cost-effective."
"Snowflake has consumption-based costs; users only pay for storage and computing."
"I believe that pricing is reasonable for this solution."
"The product's price range falls between average to a bit expensive range. I think the tool is worth the money if you use it properly."
"Snowflake is cost-effective. However, the cost can depend on how it's being used and how efficiently the code is written. If engineers don't write efficient code and usage is billed based on processing, it can become costly. If they write optimal code and choose the best solution, it can reduce costs in comparison to other options, such as Oracle."
"We use Snowflake pretty heavily. We pay a significant amount of money for the tool. I'd say we pay $300k to $400K every year."
"Currently, we have a trial account, so we don't need a license. After our project starts, we would need a permanent license."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
21%
Manufacturing Company
9%
Computer Software Company
7%
Healthcare Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise20
Large Enterprise58
 

Questions from the Community

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What is your experience regarding pricing and costs for Snowflake?
For pricing, setup cost, and licensing, everything is managed smoothly. Regarding licensing, it is inexpensive. The setup cost is low, mainly due to AWS Marketplace; we only need to pay for serverl...
What needs improvement with Snowflake?
Snowflake is already quite improved, but they have recently introduced AI features. AI integration would be beneficial for direct data capturing from systems such as SAP and Salesforce to Snowflake...
What is your primary use case for Snowflake?
Snowflake is primarily used to handle the data warehousing part, for creating data modeling, and also keeping the raw data and creating reporting data so that it is further used for data analytics....
 

Also Known As

Microsoft APS, MS Analytics Platform System
Snowflake Computing, Snowflake Data Cloud
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Accordant Media, Adobe, Kixeye Inc., Revana, SOASTA, White Ops
Find out what your peers are saying about Microsoft Analytics Platform System vs. Snowflake and other solutions. Updated: April 2026.
885,880 professionals have used our research since 2012.