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Microsoft Analytics Platform System vs Snowflake comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
19th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Snowflake
Ranking in Data Warehouse
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
104
Ranking in other categories
Cloud Data Warehouse (1st), AI Synthetic Data (2nd), Database Management Systems (DBMS) (7th), AI Software Development (11th)
 

Mindshare comparison

As of April 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.3%, up from 0.8% compared to the previous year. The mindshare of Snowflake is 9.5%, down from 14.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
Snowflake9.5%
Microsoft Analytics Platform System2.3%
Other88.2%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
SunilPatil1 - PeerSpot reviewer
Asset Builder at Genpact - Headstrong
Have prioritized security while managing multi-agent data migration and cloud adoption
We utilize Time Travel with Snowflake because this is a very useful feature. Everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things. This feature is essential, though I don't have the use cases currently; it is just there for implementation. Regarding Snowflake's automated scaling and suspension features, this auto-scaling is very significant. We had a comparison with Databricks and Snowflake a few months back, and this auto-scaling takes an edge within Snowflake; that's what our observation reflects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"This is a well-integrated solution and that integration empowers results."
"Microsoft Analytics Platform System's most valuable feature is its ecosystems and seamless integration with other Microsoft reporting platforms and databases."
"The Cube Solution is quite different when compared to the rest of the competition and has unique functionality for advanced analytics."
"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"The most valuable part of the product is that it is a system, with different tools for different services for different kinds of scenarios, making it a very rich, integrated, technology-rich platform whose total integration with the rest of Microsoft products creates flexibility and compatibility and makes the tool a very useful one."
"I like that it's integrated with other Azure products."
"By combining both Microsoft Parallel Data Warehouse (PDW) and unstructured Hadoop analytical capabilities in a single, easy-to-manage EDW appliance, Microsoft APS is well positioned to help organizations use information to enhance their competitive position."
"The technical support on offer is excellent."
"It is a highly scalable solution. There is no limit on storage or computing."
"The most valuable features of Snowflake are its performance and power."
"Its performance is a big advantage, and when you run a query, its performance is very good."
"Technical support is very, very good."
"It is a very good platform; it can handle structured and semi-structured data, be used for your data warehouse or data lake, load and deal with any data that you have, extract data from an on-premises database or a website and make it available in the cloud, and there is no need for the DBA to manage or do the day-to-day DBA tasks, which is one of the greatest things about it."
"The Mbps they have established is quite a bit faster than any other data warehouse."
"It is a very easy-to-use solution. It is user-friendly, and its setup time is very less."
 

Cons

"On a scale from one to ten where one is the worst and ten is the best, I would rate this product overall as a five. This is probably because there is still a lot of room for improvement, features that other products have that are missing, and a lot of open-source technology nowadays that are very good and people can use instead."
"Machine learning and artificial intelligence capabilities need to be more friendly for beginning users."
"I think the biggest problem with the product is that it does a data ingest model, which is very expensive."
"We need better real-time analytics capabilities. It's a bit challenging for us."
"Hybrid environments are complex to manage."
"In general, I am not really very satisfied with the tutorials that are out there."
"The pricing model needs to be improved."
"Functionality needs to be more up-to-date with competing products."
"Some SQL language functions could be included."
"Its transaction application needs improvement."
"Snowflake has to improve their spatial parts since it doesn't have much in terms of geo-spatial queries."
"Snowflake has to build more capabilities because they have only built very few adapters, but they're growing and they're building."
"The cost of the solution could be reduced."
"The documentation could improve."
"The current API is very limited and difficult to configure."
"Currently there isn't end-to-end or B2B sharing of data."
 

Pricing and Cost Advice

"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"Users have to pay extra for premium-level technical support."
"Comparing Snowflake to on-prem options such as Oracle or SAP, it seemed more cost-effective."
"The whole licensing system is based on credit points. You can also make a license agreement with the company so that you buy credit points and then you use them. What you do not use in one year can be carried over to the next year."
"There is a license needed to use this solution. There are a few licensing options available. They have a pay-as-you-go option, but it is recommended to pay upfront."
"It is not cheap."
"It is hard to say because we're usually engaged in the transition as opposed to the long term. Their storage costs are easily within pennies of what AWS S3 would normally cost. Most of the clients I've been working with are in the financial sector, and they're relatively small. I would put them in an SMB connection. The first thing we have to bring up for people is that they're going to build this. They shouldn't store their data in S3. They should pipeline directly into Snowflake and use it on their storage. So, the cost is a big issue because these are small to medium size companies, and that is the biggest thing we had to price point for them."
"The price for the solution's license depends on the use cases."
"The product's price range falls between average to a bit expensive range. I think the tool is worth the money if you use it properly."
"Pricing is based on usage. It is the most expensive of our data tools."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
20%
Manufacturing Company
9%
Computer Software Company
6%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise20
Large Enterprise58
 

Questions from the Community

Ask a question
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What is your experience regarding pricing and costs for Snowflake?
For pricing, setup cost, and licensing, everything is managed smoothly. Regarding licensing, it is inexpensive. The setup cost is low, mainly due to AWS Marketplace; we only need to pay for serverl...
What needs improvement with Snowflake?
Snowflake is already quite improved, but they have recently introduced AI features. AI integration would be beneficial for direct data capturing from systems such as SAP and Salesforce to Snowflake...
What is your primary use case for Snowflake?
Snowflake is primarily used to handle the data warehousing part, for creating data modeling, and also keeping the raw data and creating reporting data so that it is further used for data analytics....
 

Also Known As

Microsoft APS, MS Analytics Platform System
Snowflake Computing, Snowflake Data Cloud
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Accordant Media, Adobe, Kixeye Inc., Revana, SOASTA, White Ops
Find out what your peers are saying about Microsoft Analytics Platform System vs. Snowflake and other solutions. Updated: April 2026.
891,869 professionals have used our research since 2012.