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Microsoft Analytics Platform System vs Snowflake comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
19th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Snowflake
Ranking in Data Warehouse
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
104
Ranking in other categories
Cloud Data Warehouse (1st), AI Synthetic Data (2nd), Database Management Systems (DBMS) (7th), AI Software Development (9th)
 

Mindshare comparison

As of March 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.4%, up from 0.7% compared to the previous year. The mindshare of Snowflake is 10.2%, down from 14.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
Snowflake10.2%
Microsoft Analytics Platform System2.4%
Other87.4%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
SunilPatil1 - PeerSpot reviewer
Asset Builder at Genpact - Headstrong
Have prioritized security while managing multi-agent data migration and cloud adoption
We utilize Time Travel with Snowflake because this is a very useful feature. Everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things. This feature is essential, though I don't have the use cases currently; it is just there for implementation. Regarding Snowflake's automated scaling and suspension features, this auto-scaling is very significant. We had a comparison with Databricks and Snowflake a few months back, and this auto-scaling takes an edge within Snowflake; that's what our observation reflects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Helps our customers to discover trends, which provides useful information based on their business."
"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"I think Microsoft Stack offers the end-to-end solution I need."
"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"I like that it's integrated with other Azure products."
"The Cube Solution is quite different when compared to the rest of the competition and has unique functionality for advanced analytics."
"We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services."
"Microsoft Analytics Platform System's most valuable feature is its ecosystems and seamless integration with other Microsoft reporting platforms and databases."
"The querying speed is fast."
"The solution's customer service is good."
"Its speed and performance were the most valuable. Easy configuration of Snowflake in any cloud was also a benefit."
"Its performance is most valuable. As compared to SQL Server, we are able to see a significant improvement in performance with Snowflake."
"Snowflake on cloud is the best right now."
"The feature that is really striking is the ability to translate the SQL workloads into the NoSQL version that can be used by Snowflake."
"My advice for anybody who is considering Snowflake is that it is a really good product, especially if you are having issues with Big Data."
"This solution has helped our organization by being easy to maintain and having good technical support."
 

Cons

"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"I think the biggest problem with the product is that it does a data ingest model, which is very expensive."
"Hybrid environments are complex to manage."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"Microsoft Analytics Platform System could have better support."
"Releases of new products and functionality is never accompanied by associated documentation, training and resources that adequately explain the release."
"The trouble is Microsoft has changed their licensing. It's an extremely expensive product now."
"The pricing model needs to be improved."
"Snowflake needs to improve its programming part. Though the tool has Snowpath, it doesn’t support all features like its competitor, Databricks. Snowflake doesn’t support external data ingestion capabilities. You need to have third-party tools for that. Also, the tool needs to incorporate data integration features in its future releases."
"Portability is a big hurdle right now for our clients. Porting all of your existing SQL ecosystem, such as stored procedures, to Snowflake is a major pain point. Currently, Snowflake stored procedures use JavaScript, but they should support SQL-based stored procedures. It would be a huge advantage if you can write your stored procedures using SQL. It seems that they are working on this feature, and they are yet to release it. I remember seeing some notes saying that they were going to do that in the future, but the sooner this feature comes out, it would be better for Snowflake because there are a lot of clients with whom I'm interacting, and their main hurdle is to take their existing Oracle or SQL Server stored procedures and move them into Snowflake. For this, you need to learn JavaScript and how it works, which is not easy and becomes a little tricky. If it supports SQL-based procedures, then you can just cut-paste the SQL code, run it, and easily fix small issues."
"Its pricing or affordability is one of the big challenges. Pricing was the only thing that we didn't like about Snowflake. In terms of technical features, it is a complete solution."
"Currently there isn't end-to-end or B2B sharing of data."
"If more connectors were brought in and more visibility features were added, particularly around cost tracking in the FinOps area, it would be beneficial."
"The price could be improved."
"There are a lot of features that they need to come up with. A lot of functions are missing in Snowflake, so we have to find a workaround for those. For example, OUTER APPLY is a basic function in SQL Server, but it is not there in Snowflake. So, you have to write complex code for it."
"The addition of more AI capabilities in Snowflake would help us more."
 

Pricing and Cost Advice

"Users have to pay extra for premium-level technical support."
"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"The price of Snowflake is quite reasonable."
"The whole licensing system is based on credit points. You can also make a license agreement with the company so that you buy credit points and then you use them. What you do not use in one year can be carried over to the next year."
"There is a licensing for this solution and we purchased an enterprise license. Overall the solution is cost-effective."
"There is a license needed to use this solution. There are a few licensing options available. They have a pay-as-you-go option, but it is recommended to pay upfront."
"It's expensive."
"Snowflake goes by credits. For a financial institution where you have 5,000 employees, monthly costs may run up to maybe $5,000 to $6,000. This is actually based on the usage. It is mostly the compute cost. Your computing cost is the variable that is actually based on your usage. It is pay-per-use. In a pay-per-use case, you won't be spending more than $6,000 to $7,000 a month. It is not more than that for a small or medium enterprise, and it may come down to $100K per year. Storage is very standard, which is $23 a terabyte. It is not much for any enterprise. If you have even 20 terabytes, you are not spending more than $400 per month, which may turn out to be $2,000 to $3,000 per annum."
"Pricing is based on usage. It is the most expensive of our data tools."
"We use Snowflake pretty heavily. We pay a significant amount of money for the tool. I'd say we pay $300k to $400K every year."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
19%
Manufacturing Company
9%
Computer Software Company
8%
Healthcare Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise20
Large Enterprise58
 

Questions from the Community

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What is your experience regarding pricing and costs for Snowflake?
For pricing, setup cost, and licensing, everything is managed smoothly. Regarding licensing, it is inexpensive. The setup cost is low, mainly due to AWS Marketplace; we only need to pay for serverl...
What needs improvement with Snowflake?
Snowflake is already quite improved, but they have recently introduced AI features. AI integration would be beneficial for direct data capturing from systems such as SAP and Salesforce to Snowflake...
What is your primary use case for Snowflake?
Snowflake is primarily used to handle the data warehousing part, for creating data modeling, and also keeping the raw data and creating reporting data so that it is further used for data analytics....
 

Also Known As

Microsoft APS, MS Analytics Platform System
Snowflake Computing, Snowflake Data Cloud
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Accordant Media, Adobe, Kixeye Inc., Revana, SOASTA, White Ops
Find out what your peers are saying about Microsoft Analytics Platform System vs. Snowflake and other solutions. Updated: March 2026.
884,933 professionals have used our research since 2012.