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Microsoft Analytics Platform System vs Snowflake comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
19th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Snowflake
Ranking in Data Warehouse
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
104
Ranking in other categories
Cloud Data Warehouse (1st), AI Synthetic Data (2nd), Database Management Systems (DBMS) (7th), AI Software Development (70th)
 

Mindshare comparison

As of April 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.3%, up from 0.8% compared to the previous year. The mindshare of Snowflake is 9.5%, down from 14.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
Snowflake9.5%
Microsoft Analytics Platform System2.3%
Other88.2%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
SunilPatil1 - PeerSpot reviewer
Asset Builder at Genpact - Headstrong
Have prioritized security while managing multi-agent data migration and cloud adoption
We utilize Time Travel with Snowflake because this is a very useful feature. Everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things. This feature is essential, though I don't have the use cases currently; it is just there for implementation. Regarding Snowflake's automated scaling and suspension features, this auto-scaling is very significant. We had a comparison with Databricks and Snowflake a few months back, and this auto-scaling takes an edge within Snowflake; that's what our observation reflects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"The Cube Solution is quite different when compared to the rest of the competition and has unique functionality for advanced analytics."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"Helps our customers to discover trends, which provides useful information based on their business."
"By combining both Microsoft Parallel Data Warehouse (PDW) and unstructured Hadoop analytical capabilities in a single, easy-to-manage EDW appliance, Microsoft APS is well positioned to help organizations use information to enhance their competitive position."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"The most valuable part of the product is that it is a system, with different tools for different services for different kinds of scenarios, making it a very rich, integrated, technology-rich platform whose total integration with the rest of Microsoft products creates flexibility and compatibility and makes the tool a very useful one."
"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"The solution speeds up the process of onboarding."
"We utilize Time Travel with Snowflake because this is a very useful feature; everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things."
"Snowflake has evolved significantly over time; initially, they started with scalability, but more recently, they have introduced streaming capabilities, real-time and dynamic tables, along with various connectors."
"Its speed and performance were the most valuable. Easy configuration of Snowflake in any cloud was also a benefit."
"Scaling is a big plus point of Snowflake."
"From a user's standpoint, it is a good product."
"Its speed and performance were the most valuable, and the easy configuration of Snowflake in any cloud was also a benefit."
"In addition to the database, Snowflake also provides ingestion capabilities."
 

Cons

"​Hybrid environments are complex to manage."
"We need better real-time analytics capabilities. It's a bit challenging for us."
"Hybrid environments are complex to manage."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"In general, I am not really very satisfied with the tutorials that are out there."
"Microsoft Analytics Platform System could have better support."
"Hybrid environments are complex to manage."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"Currently, Snowflake doesn't support unstructured data."
"I don't know about GCP, if they have connected for GCP. If they don't, they should allow for it."
"There are three things that came to my notice. I am not very sure whether they have already done it. The first one is very specific to the virtual data warehouse. Snowflake might want to offer industry-specific models for the data warehouse. Snowflake is a very strong product with credit. For a typical retail industry, such as the pharma industry, if it can get into the functional space as well, it will be a big shot in their arm. The second thing is related to the migration from other data warehouses to Snowflake. They can make the migration a little bit more seamless and easy. It should be compatible, well-structured, and well-governed. Many enterprises have huge impetus and urgency to move to Snowflake from their existing data warehouse, so, naturally, this is an area that is critical. The third thing is related to the capability of dealing with relational and dimensional structures. It is not that friendly with relational structures. Snowflake is more friendly with the dimensional structure or the data masks, which is characteristic of a Kimball model. It is very difficult to be savvy and friendly with both structures because these structures are different and address different kinds of needs. One is manipulation-heavy, and the other one is read-heavy or analysis-heavy. One is for heavy or frequent changes and amendments, and the other one is for frequent reads. One is flat, and the other one is distributed. There are fundamental differences between these two structures. If I were to consider Snowflake as a silver bullet, it should be equally savvy on both ends, which I don't think is the case. Maybe the product has grown and scaled up from where it was."
"I am still in the learning stage. It has good security, but it can always be more secure."
"Its pricing or affordability is one of the big challenges. Pricing was the only thing that we didn't like about Snowflake. In terms of technical features, it is a complete solution."
"Snowflake needs transparency over costs and pricing."
"We've come to realize that for many customers, pricing of this solution is an issue."
"There are always a few operation updates here and there that can be made."
 

Pricing and Cost Advice

"Users have to pay extra for premium-level technical support."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"The price of Snowflake is quite reasonable."
"Part of the problem with the pricing is that it is very difficult for businesses to get an idea of how expensive it might be until they actually start using Snowflake."
"Snowflake is a cost-effective solution."
"The pricing for Snowflake is competitive."
"Snowflake is cost-effective. However, the cost can depend on how it's being used and how efficiently the code is written. If engineers don't write efficient code and usage is billed based on processing, it can become costly. If they write optimal code and choose the best solution, it can reduce costs in comparison to other options, such as Oracle."
"The solution is expensive."
"There is a separation of storage and compute, so you only pay for what you use."
"We used Snowflake to see if it is cheaper than using BigQuery. It was just to maintain the cost or the KPI regarding the cost of connectivity by users. Snowflake wasn't cheaper than BigQuery, and its affordability was the main issue."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
20%
Manufacturing Company
9%
Computer Software Company
7%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise20
Large Enterprise58
 

Questions from the Community

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What is your experience regarding pricing and costs for Snowflake?
For pricing, setup cost, and licensing, everything is managed smoothly. Regarding licensing, it is inexpensive. The setup cost is low, mainly due to AWS Marketplace; we only need to pay for serverl...
What needs improvement with Snowflake?
Snowflake is already quite improved, but they have recently introduced AI features. AI integration would be beneficial for direct data capturing from systems such as SAP and Salesforce to Snowflake...
What is your primary use case for Snowflake?
Snowflake is primarily used to handle the data warehousing part, for creating data modeling, and also keeping the raw data and creating reporting data so that it is further used for data analytics....
 

Also Known As

Microsoft APS, MS Analytics Platform System
Snowflake Computing, Snowflake Data Cloud
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Accordant Media, Adobe, Kixeye Inc., Revana, SOASTA, White Ops
Find out what your peers are saying about Microsoft Analytics Platform System vs. Snowflake and other solutions. Updated: April 2026.
890,027 professionals have used our research since 2012.