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Microsoft Analytics Platform System vs Snowflake comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
20th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Snowflake
Ranking in Data Warehouse
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
105
Ranking in other categories
Cloud Data Warehouse (1st), AI Synthetic Data (1st), Database Management Systems (DBMS) (7th), AI Software Development (11th)
 

Mindshare comparison

As of May 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.2%, up from 0.8% compared to the previous year. The mindshare of Snowflake is 9.3%, down from 13.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
Snowflake9.3%
Microsoft Analytics Platform System2.2%
Other88.5%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
SunilPatil1 - PeerSpot reviewer
Asset Builder at Genpact - Headstrong
Have prioritized security while managing multi-agent data migration and cloud adoption
We utilize Time Travel with Snowflake because this is a very useful feature. Everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things. This feature is essential, though I don't have the use cases currently; it is just there for implementation. Regarding Snowflake's automated scaling and suspension features, this auto-scaling is very significant. We had a comparison with Databricks and Snowflake a few months back, and this auto-scaling takes an edge within Snowflake; that's what our observation reflects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable part of the product is that it is a system, with different tools for different services for different kinds of scenarios, making it a very rich, integrated, technology-rich platform whose total integration with the rest of Microsoft products creates flexibility and compatibility and makes the tool a very useful one."
"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services."
"We help customers in many ways from customized analysis for detection of anomalies in tax, operations, customer relationship, and marketing campaigns, and we also use mining and ML to help them discover trends, which provides useful information based on their business."
"I like that it's integrated with other Azure products."
"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"This is a well-integrated solution and that integration empowers results."
"The Cube Solution is quite different when compared to the rest of the competition and has unique functionality for advanced analytics."
"The product offers a lot of great features; architectural-wise, it's got great architecture, it's kind of decoupled from storage and has virtual warehouses, and we like that we can travel and keep things virtual."
"All the people who are working with Snowflake are extremely happy with it because it is designed from a data-warehousing point of view, not the other way around. You have a database and then you tweak it and then it becomes a data warehouse."
"All the people who are working with Snowflake are extremely happy with it because it is designed from a data-warehousing point of view, not the other way around."
"The solution is extremely user-friendly and easy to navigate, the user experience is very good, and the product is overall quite inexpensive and very cheap to use."
"Snowflake has a variety of other ETL provisions that they provide. You can use your own ETL pipeline. Additionally, they provide adapters, and they are always evolving, it is a well-developed solution."
"The ETL and data ingestion capabilities are better in this solution as compared to SQL Server. SQL Server doesn't do much data ingestion, but Snowflake can do it quite conveniently."
"It is quite easy to manage."
"It requires no maintenance on our part, they handle all that, the speed is phenomenal, the pricing isn't really anything more than what you would be paying for a SQL Server license or another tool to execute the same thing, we have zero maintenance on our side to do anything, and the speed at which it performs queries and loads the data is amazing."
 

Cons

"Microsoft Analytics Platform System could have better support."
"The pricing model needs to be improved."
"On a scale from one to ten where one is the worst and ten is the best, I would rate this product overall as a five. This is probably because there is still a lot of room for improvement, features that other products have that are missing, and a lot of open-source technology nowadays that are very good and people can use instead."
"​Hybrid environments are complex to manage."
"However, centralized EDW tends to be extremely expensive and very inflexible."
"Functionality needs to be more up-to-date with competing products."
"I think the biggest problem with the product is that it does a data ingest model, which is very expensive."
"Machine learning and artificial intelligence capabilities need to be more friendly for beginning users."
"It would benefit from an administration that allows you to be aware of your credit consumption once you have the service so that you may be sure how many credits you are consuming when you use the platform and to make sure that you are making the most efficient use of these resources."
"They need to incorporate some basic OLAP capabilities in the backend or at the database level. Currently, it is purely a database. They call it purely a data warehouse for the cloud. Currently, just like any database, we have to calculate all the KPIs in the front-end tools. The same KPIs again need to be calculated in Snowflake. It would be very helpful if they can include some OLAP features. This will bring efficiency because we will be able to create the KPIs within Snowflake itself and then publish them to multiple front-end tools. We won't have to recreate the same in each project. There should be the ability to automate raised queries, which is currently not possible. There should also be something for Exception Aggregation and things like that."
"In future releases, it can also support full unstructured data."
"I am still in the learning stage. It has good security, but it can always be more secure."
"Getting data out of the tool to third-party applications is difficult."
"There could be better ELT tools that are appropriate for Snowflake. We decided on Matillion and it seemed to be the only one."
"There is a scope for improvement. They don't currently support integration with some of the Azure and AWS native services. It would be good if they can enhance their product to integrate with these services."
"The documentation could improve."
 

Pricing and Cost Advice

"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"Users have to pay extra for premium-level technical support."
"The price of Snowflake is very reasonable."
"On average, with the number of queries that we run, we pay approximately $200 USD per month."
"Snowflake goes by credits. For a financial institution where you have 5,000 employees, monthly costs may run up to maybe $5,000 to $6,000. This is actually based on the usage. It is mostly the compute cost. Your computing cost is the variable that is actually based on your usage. It is pay-per-use. In a pay-per-use case, you won't be spending more than $6,000 to $7,000 a month. It is not more than that for a small or medium enterprise, and it may come down to $100K per year. Storage is very standard, which is $23 a terabyte. It is not much for any enterprise. If you have even 20 terabytes, you are not spending more than $400 per month, which may turn out to be $2,000 to $3,000 per annum."
"Users have to pay a licensing fee for the solution, which is expensive."
"Snowflake is expensive, but when I consider what we get for that price, it's fair. I rate the solution three out of five for affordability, right in the middle."
"Snowflake has consumption-based costs; users only pay for storage and computing."
"The pricing for Snowflake is competitive."
"I am not much aware of the price, but based on what I have analyzed so far, its cost is reasonable as compared to on-prem data warehouse solutions. It provides a great deal for production."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
20%
Manufacturing Company
9%
Computer Software Company
6%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise20
Large Enterprise60
 

Questions from the Community

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What is your experience regarding pricing and costs for Snowflake?
For pricing, setup cost, and licensing, everything is managed smoothly. Regarding licensing, it is inexpensive. The setup cost is low, mainly due to AWS Marketplace; we only need to pay for serverl...
What needs improvement with Snowflake?
Snowflake is already quite improved, but they have recently introduced AI features. AI integration would be beneficial for direct data capturing from systems such as SAP and Salesforce to Snowflake...
What is your primary use case for Snowflake?
Snowflake is primarily used to handle the data warehousing part, for creating data modeling, and also keeping the raw data and creating reporting data so that it is further used for data analytics....
 

Also Known As

Microsoft APS, MS Analytics Platform System
Snowflake Computing, Snowflake Data Cloud
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Accordant Media, Adobe, Kixeye Inc., Revana, SOASTA, White Ops
Find out what your peers are saying about Microsoft Analytics Platform System vs. Snowflake and other solutions. Updated: May 2026.
893,915 professionals have used our research since 2012.