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Microsoft Analytics Platform System vs Snowflake comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Analytics Platfor...
Ranking in Data Warehouse
19th
Average Rating
6.6
Reviews Sentiment
6.8
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Snowflake
Ranking in Data Warehouse
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
104
Ranking in other categories
Cloud Data Warehouse (1st), AI Synthetic Data (2nd), Database Management Systems (DBMS) (7th), AI Software Development (9th)
 

Mindshare comparison

As of March 2026, in the Data Warehouse category, the mindshare of Microsoft Analytics Platform System is 2.4%, up from 0.7% compared to the previous year. The mindshare of Snowflake is 10.2%, down from 14.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Warehouse Mindshare Distribution
ProductMindshare (%)
Snowflake10.2%
Microsoft Analytics Platform System2.4%
Other87.4%
Data Warehouse
 

Featured Reviews

MahmoudMohamed1 - PeerSpot reviewer
Senior Data Engineer at Tatweer Educational Technologies Company - TETCO
Offers smooth data integration between systems, but requires better real-time analytics capabilities
We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services. This lets us continue using private databases without paying additional licensing fees. Additionally, the license includes Analytics services and Power BI, which work on-premises, unlike most other technologies that require cloud solutions.
SunilPatil1 - PeerSpot reviewer
Asset Builder at Genpact - Headstrong
Have prioritized security while managing multi-agent data migration and cloud adoption
We utilize Time Travel with Snowflake because this is a very useful feature. Everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things. This feature is essential, though I don't have the use cases currently; it is just there for implementation. Regarding Snowflake's automated scaling and suspension features, this auto-scaling is very significant. We had a comparison with Databricks and Snowflake a few months back, and this auto-scaling takes an edge within Snowflake; that's what our observation reflects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft Analytics Platform System's most valuable feature is its ecosystems and seamless integration with other Microsoft reporting platforms and databases."
"It is closely integrated with other products in the MS portfolio."
"I like that it's integrated with other Azure products."
"Helps our customers to discover trends, which provides useful information based on their business."
"This is a well-integrated solution and that integration empowers results."
"This solution will connect to any database, you can combine databases, and you can create a cube or tabular model."
"We leverage its capabilities for many applications. We can integrate with our databases, like Oracle, MySQL, or any other, using Microsoft Integration Services."
"The Cube Solution is quite different when compared to the rest of the competition and has unique functionality for advanced analytics."
"We utilize Time Travel with Snowflake because this is a very useful feature; everyone finds it crucial because in conventional data platforms, it's very difficult to handle these kinds of things."
"This is the advanced version of the cloud version, so it's really a flexible tool. If you have it implemented at home, you can access it from anywhere."
"Scaling is a big plus point of Snowflake."
"It is quite easy to manage."
"The solution's customer service is good."
"For us, the virtual warehousing is likely the most valuable aspect."
"Can be leveraged with respect to better performance, auto tuning and competition."
"The tool is very easy to use. The solution’s desktop features are also very easy to use. Also, the product’s SQL-based connectivity is also good. It can connect with any tool."
 

Cons

"I think the biggest problem with the product is that it does a data ingest model, which is very expensive."
"Releases of new products and functionality is never accompanied by associated documentation, training and resources that adequately explain the release."
"Microsoft Analytics Platform System could have better support."
"Functionality needs to be more up-to-date with competing products."
"The pricing model needs to be improved."
"​Hybrid environments are complex to manage."
"The flexibility of this solution needs to be improved because you cannot make changes at every one of the different steps."
"We need better real-time analytics capabilities. It's a bit challenging for us."
"It would be helpful if Snowflake could create good reports instead of using Power BI reports."
"Pricing is an issue for many customers."
"Cost reduction is one area I would like Snowflake to improve. The product is not very cheap, and a reduction in costs would be appreciated."
"They do have a native connector to connect with integration tools for loading data, but it would be much better to have the functionality built-in."
"I would like to see more transparency in data processing, ATLs, and compute areas - which should give more comfort to the end users."
"These aren't as crucial, but there are common errors sometimes where the database is down, or a table is nullified and a new table is added and you are not given access to that. With those errors, you don't have permissions."
"The pricing of the solution should be much easier to calculate or find by yourself."
"Snowflake needs to improve its programming part. Though the tool has Snowpath, it doesn’t support all features like its competitor, Databricks. Snowflake doesn’t support external data ingestion capabilities. You need to have third-party tools for that. Also, the tool needs to incorporate data integration features in its future releases."
 

Pricing and Cost Advice

"We are currently paying $200,000 a year for all the different parts of the suite during an ingest model Microsoft now charges us $700,000 a year."
"Users have to pay extra for premium-level technical support."
"The initial price is lower than Oracle, but extensive use of SQL may lead to a higher total cost of ownership."
"I rate Microsoft Analytics Platform System a seven out of ten for pricing."
"Comparing Snowflake to on-prem options such as Oracle or SAP, it seemed more cost-effective."
"Users have to pay a licensing fee for the solution, which is expensive."
"It is hard to say because we're usually engaged in the transition as opposed to the long term. Their storage costs are easily within pennies of what AWS S3 would normally cost. Most of the clients I've been working with are in the financial sector, and they're relatively small. I would put them in an SMB connection. The first thing we have to bring up for people is that they're going to build this. They shouldn't store their data in S3. They should pipeline directly into Snowflake and use it on their storage. So, the cost is a big issue because these are small to medium size companies, and that is the biggest thing we had to price point for them."
"Its price should be improved. It should be cheaper than Microsoft."
"It is per credit. It has a use-it-as-you-go model. We bought a chunk of 20,000 credits, and they were lasting us for at least a year. We didn't have the scale of data like a much larger company to consume more credits. For us, it was very inexpensive. Their strategy is just to leverage what you've got and put Snowflake in the middle. It doesn't make it expensive because most of the organizations already have reporting tools. Now, if you were starting from scratch, it might be cheaper to go a different way."
"Currently, we have a trial account, so we don't need a license. After our project starts, we would need a permanent license."
"Pricing is approximately $US 50 per DB. Terabyte is around $US 50 per month."
"Snowflake’s pricing is transparent. It is one of the cheapest cloud database warehouse providers. The tool follows a credit cost model. Everything on Snowflake is charged on the basis of credits. The credits depend on the cloud region and the public cloud provider that we use. Hence, the cost per credit will be different for AWS in Frankfurt and AWS in India. I think North Virginia is the cheapest region in terms of cost per credit. You will be consuming around 16 credits for large data warehouses."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
20%
Manufacturing Company
9%
Computer Software Company
8%
Retailer
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Large Enterprise7
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise20
Large Enterprise58
 

Questions from the Community

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What is your experience regarding pricing and costs for Snowflake?
For pricing, setup cost, and licensing, everything is managed smoothly. Regarding licensing, it is inexpensive. The setup cost is low, mainly due to AWS Marketplace; we only need to pay for serverl...
What needs improvement with Snowflake?
Snowflake is already quite improved, but they have recently introduced AI features. AI integration would be beneficial for direct data capturing from systems such as SAP and Salesforce to Snowflake...
What is your primary use case for Snowflake?
Snowflake is primarily used to handle the data warehousing part, for creating data modeling, and also keeping the raw data and creating reporting data so that it is further used for data analytics....
 

Also Known As

Microsoft APS, MS Analytics Platform System
Snowflake Computing, Snowflake Data Cloud
 

Overview

 

Sample Customers

Transport for London, E-Plus Mobilfunk GmbH & Co. KG, Prometeia, Tangerine, SSM Health Care, Service Corporation International
Accordant Media, Adobe, Kixeye Inc., Revana, SOASTA, White Ops
Find out what your peers are saying about Microsoft Analytics Platform System vs. Snowflake and other solutions. Updated: March 2026.
884,192 professionals have used our research since 2012.