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Microsoft MDS vs Syniti Master Data Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft MDS
Ranking in Master Data Management (MDM) Software
2nd
Average Rating
7.4
Reviews Sentiment
7.9
Number of Reviews
22
Ranking in other categories
No ranking in other categories
Syniti Master Data Management
Ranking in Master Data Management (MDM) Software
12th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2025, in the Master Data Management (MDM) Software category, the mindshare of Microsoft MDS is 12.7%, down from 14.4% compared to the previous year. The mindshare of Syniti Master Data Management is 3.2%, up from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Master Data Management (MDM) Software
 

Featured Reviews

Pierre Godard - PeerSpot reviewer
Adaptable for various industries and cost-effective
Microsoft MDS isn't getting strong support because Microsoft is focusing more on cloud solutions. Profisee initially made MDS, which Microsoft bought. Profisee now handles the cloud version. There are changes because MDS is the source for master data, and other tools like Dynamics 365 could replace it but aren't promoted for that purpose. I don't have any specific feature requests for MDS when it comes to the next release because Microsoft isn't actively supporting it. Any improvements would probably come from Profisee, the company that acquired MDS. Microsoft still owns MDS but isn't adding new features. Master data management is moving to the cloud or handled on-premises by Profisee MDS.
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
13%
Manufacturing Company
9%
Healthcare Company
7%
Manufacturing Company
20%
Computer Software Company
13%
Financial Services Firm
7%
Wholesaler/Distributor
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Microsoft MDS?
More generic related things can be included in the services.
What is your experience regarding pricing and costs for Microsoft MDS?
Microsoft MDS is free. Currently, there is no pricing concern with the tool.
What needs improvement with Microsoft MDS?
Microsoft MDS is outdated and lacks modern capabilities. It is too slow and does not support automated mapping or AI-based functionalities. Although I created Python scripts for some machine learni...
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Also Known As

Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
Syniti MDM
 

Overview

 

Sample Customers

ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
American Airlines, Yell.com, Avnet, Zurich Insurance
Find out what your peers are saying about SAP, Microsoft, TIBCO and others in Master Data Management (MDM) Software. Updated: February 2025.
842,296 professionals have used our research since 2012.