Optimove vs Symplify comparison

Optimove is the Science-first Relationship Marketing Hub. With an actionable Customer Data Platform at its core, Optimove autonomously transforms customer data into actionable insights, helping customer-centric businesses drive measurable growth. The company’s unique technology suite enables the smart orchestration, measurement and optimization of highly personalized multi-channel campaigns, at scale, resulting in improved customer experience, retention and lifetime value. Optimove is used by hundreds of leading brands of all sizes, including Staples, Deezer, GVC, Family Dollar, J.Jill, lastminute.com, Talkspace and Sweaty Betty. Optimove employs over 200 people in its New York, London and Tel Aviv offices.

With customers all over the globe, Symplify is the leader in cross-channel marketing automation for marketers and crm teams. We have over twenty years of experience in the world of digital marketing. We’ve been around since before marketing automation became a buzzword and the reason we know that, is that we were the first company to automate flows for our customers. Only back then, we called it “event driven marketing”.

Since then, we’ve seen trends come and go. And we’ve made sure to always be one step ahead of our competition. Our success comes from working closely with our customers, developing features that are tuned to their needs thus ensuring that Symplify keeps delivering an agile and powerful experience for all marketers and crm teams out there.

Our why is derived from an understanding that everyday work should be simple, inspiring and empowering. Our vision is to simplify creative communication. That’s what we strive to do every day.