The thing that has been most valuable is the access, so that people are able to leverage the platform no matter where they are physically located in our system. Also, the backend algorithm helps us filter the ideas or comments that carry the most weight to the top so that management has a more manageable list of focus-items to go through. The dashboards and reporting are helpful from an administration standpoint, for us to really know what's going on within a challenge. They help give us a snapshot of what the high-level themes are that are coming out, as well as monitor engagements so that we can push additional communications if need be, if engagement isn't quite where we want it to be. The customized reports really allow us to tailor the use case exactly for individual sponsors. What the platform and the customized reports are getting at is providing one solution where a number of different stakeholders can engage in a very customized way and get the feedback they're looking for. The flexibility that the platform and the reports provide is part of the value that we're seeing in our organization. The insights and analytics capabilities — the dashboard views as well as the reports — are pretty critical for us to be able to measure whether what we were trying to get out of the challenge is actually received. We can track it on an ongoing basis during the challenge to make sure that we're trending in the right direction and, if not, we can make some pivots to improve things. We also look at them to assess the overall success of the challenge. In addition, the workflow on the backend is customizable from the beginning. We understood the levers that we could pull in order to adjust the workflow to match exactly what we are trying to do. And it is very flexible. From the very beginning this wasn't a problem because we designed for exactly what we wanted.
