Referral Factory vs Workspan comparison

WorkSpan is a secure SaaS solution designed for partners to collaborate on deals, exchange co-sell referrals from inside their CRM, manage shared pipelines, and track performance. WorkSpan empowers companies to turbocharge and scale their co-sell revenue growth with four solutions:

1. Co-Sell

Manage your co-sell planning, opportunity collaboration, and workflows. WorkSpan delivers complete visibility into your co-sell opportunities.

• Referral sharing: Automate and simplify referral sharing with features such as opportunity sales stage mapping, referral form autofill, and form validation. Submit CRM opportunities to your partners with just a few simple clicks.

• Performance tracking: Receive intuitive sales performance insights in real time from auto-generated reports and charts.

• Scale your business: Automate and streamline processes and quickly scale your co-sell revenues to eliminate manual and repetitive work resulting in increased referral volume with partners and accelerated deal cycles.

2. Co-Invest

Increase funds utilization, ROI, and revenue with WorkSpan’s Partner Funds and Incentives Management.

• Source and manage proposals: Invite partners, create and manage shared funds plans, and jointly review proposals.

• Execute and track activities: After proposed activities are approved, track progress execution with your partners.

• Manage claims: Once activity execution is complete, review and advance the activity team’s claims package.

• Collaborate partners: Move forward with activities and claims using workflows, tasks, and notifications to speed the collaboration process with transparency and accountability.

• Generate reports for each partner: Monitor, manage, and report across solutions, activities, partners, and regions with metric cards and charts.

3. Co-Innovate

Unify and scale your co-solution activities. WorkSpan enables you to digitally align the co-solution business process. Each collaboration is tracked with the ability to add and assign tasks at each stage of the business process and follow its progress to completion.

• Brainstorm with your partners: Co-create, engage, and optimize joint processes with multiple partners. Receive feedback and resources to successfully launch activities. With clearly defined goals, you can set user types and roles, making sure that the right people have access to the right data. Ensure cross-company alignment by sharing your solutions with your partners’ sales and marketing teams.

• Manage delivery and boost market share: Track real-time performance on your individual solutions to identify early signs of success. Gain visibility into how each piece of content is being used in order to constantly optimize your solution portfolio based on performance metrics.

4. Co-Market

Propose tasks, track partner performance, and report on partner contribution.

• Propose joint marketing pursuits: View a workflow of suggested opportunities along each stage and access a dashboard of cross-company pipeline metrics to easily track your joint sales funnel. In addition, record partner contributions to joint opportunities.

• Track joint marketing campaigns and maximize ROI: Increase shared visibility on all partners programs and campaigns and access a shared content library to securely distribute and update marketing resources and assets for regional teams.

• Measure joint marketing funnel performance: Jointly track real-time program and campaign performance to understand what’s working and what’s not working. Use these insights to define best practices for future planned activities.