TradeEdge is an insights-driven sales platform that helps global brands across the demand chain
gain maximum channel visibility. It provides insights that help brands fulfill customer demand,
amplify reach, minimize costs, improve sales, and accelerate profitable growth in the emerging
markets.
A cloud-based solution, TradeEdge has strong capabilities in data management, harmonization,
rapid distributor onboarding, and providing support across the traditional and modern trade
channels.
TradeEdge offerings
TradeEdge Market Connect is an automated two-way data exchange platform that enables
profitable growth for brands. It uses advanced Machine Learning algorithms to address
challenges, including data latency, poor channel visibility, and poor data quality.
TradeEdge Distributor Management System is an intuitive and highly configurable ERP solution
with built-in business reporting. It helps expand your distribution network faster with better
control over pricing and promotion, near real-time visibility of sales, and rapid partner
onboarding.
TradeEdge Data Harmonization leverages automation and Machine Learning techniques to
contextualize external business data and make it insight-ready. It not only helps businesses
overcome the challenges associated with having disparate sources but also improves data
reliability and trustworthiness.
TradeEdge Promotion Effectiveness uses advanced ML-based modeling techniques to measure,
understand, and enhance the effectiveness of trade promotions. From enhancing data
management to optimizing promotion campaigns, it provides a multitude of benefits.
TradeEdge Perfect Order Measurement enables order fulfillment and sales teams to make
sense of the complex supply chain data to achieve a higher degree of perfect orders across
different channels.
