Zeotap CDP is an easy, secure and impactful Customer Data Platform that empowers brands to integrate, unify, segment and orchestrate customer data now and in the cookieless future, all while putting consumer privacy and compliance front-and-centre. It makes it easier than ever for businesses to gain commercial success with minimal effort, thanks to an intuitive interface which prioritises simple use cases that drive results in only 8 weeks.
Headquartered in Cambridge, MA, Zylotech is an artificial intelligence powered customer data & analytics platform spun out of MIT in 2014. Zylotech’s AutoML platform solves data variety and quality challenges to create a unified and enriched customer database using all available data sources. The platform continuously unifies data and performs ongoing analysis such as micro-segmentation, product recommendations, cross-sell/up-sell opportunities and retention/churn risk scoring. The platform integrates with a variety of marketing clouds to enable deeper customer insights. Zylotech’s clients include Retail, High Tech, and Financial firms, who have reported up to a 6x increase in customer lift.
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