Leverage hundreds of connections (including via webhooks) for collecting and sending data
Collect and manage customer data with secure APIs & SDKs
Handle data at petabyte scale in real-time
Easily monitor healthy pipelines
Load customer data into your data warehouse in minutes

Schema management

Save time by easily managing and updating schemas as you add new data and identifiers

Unify all of your customer’s touchpoints across their journey
De-duplicate, manage and resolve identities for more accurate, unified customer profiles
Import SQL attributes from your warehouses to build better audiences
Stay compliant with GDPR and data privacy regulations
Visualize data sources and schema fields to customize C360 schema mappings directly within the user interface
Leverage generative AI for augmented schema and data mapping with Lytics Schema Co-pilot.

Identity management

Unify your customer data, resolve identities & build unified customer profiles.

Simplify identity management with pre-built and customizable rules
Optimize customer profiles by merging behaviors
Discover valuable insights into data stitching by exploring customer identity graphs
Enhance your identity resolution strategy with powerful visualizations and cohesive data source relationships
Explore identity resolution at a profile level