What is SAP Web Channel Experience Management [EOL]?
SAP Web Channel Experience Management allows you to create and deploy Web shops, enabling you to turn the Web into a profitable sales, service, and interaction channel. The solution offers a full range of e-marketing, e-commerce, and e-service functions to your Web shop customers. SAP Web Channel Experience Management allows you to set up Web shops for the consumer scenario or the contact scenario. In the consumer scenario, Web shop customers act for their own account, they can be private persons, self-employed and shop owners. In the contact scenario, Web shop customers act on behalf of an organization they are related to, the organization will be the company they work for, they can also be a family, a club, or other. Consumers and companies alike get access to online self-services, both types of Web shop customers get a user interface allowing the casual users to purchase and get support online, and the business users to manage their ongoing relationship with the vendor, with more sophisticated options.
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