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AliRaza7 - PeerSpot reviewer
Zoho Developer at Techloyce
Real User
Top 5
Provides an efficient scheduling feature and has an easy initial setup process
Pros and Cons
  • "The solution generates a good return on investment."
  • "Its deliverability could be improved."

What is our primary use case?

We use the solution to create email campaigns.

How has it helped my organization?

The solution helps us to design emails using different tools and create target groups. This way, we can generate leads or reach potential customers.

What is most valuable?

The solution's most valuable feature is its ability to schedule email campaigns based on our requirements. Using it, we can plan a campaign in a month, week, or year.

What needs improvement?

The emails sent using the solution bounce many times. Its deliverability could be improved. Also, there needs to be a feature for automatically removing contacts not responding to emails.

Buyer's Guide
Zoho Campaigns
October 2024
Learn what your peers think about Zoho Campaigns. Get advice and tips from experienced pros sharing their opinions. Updated: October 2024.
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For how long have I used the solution?

We have been using the solution for four to five months. At present, we are using the latest version.

What do I think about the stability of the solution?

I rate the solution's stability an eight out of ten.

What do I think about the scalability of the solution?

I rate the solution's scalability a seven out of ten.

How was the initial setup?

The solution's initial setup process is easy.

What was our ROI?

The solution generates a good return on investment.

What's my experience with pricing, setup cost, and licensing?

The solution's price is reasonable.

What other advice do I have?

I rate the solution an eight out of ten.

Which deployment model are you using for this solution?

On-premises
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Senior Zoho Developoer at Techloyce
Real User
Top 5Leaderboard
Helps to manage marketing processes with automated emails and responses
Pros and Cons
  • "We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."
  • "I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."

What is our primary use case?

We use the solution to manage our marketing processes such as automatic emails and responses. We can set contacts list and tag our contacts easily with Zoho Campaigns. 

How has it helped my organization?

The solution helps us to easily manage campaigns. 

What is most valuable?

We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports. 

What needs improvement?

I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest. 

For how long have I used the solution?

I have been working with the product for six months.

What do I think about the stability of the solution?

I would rate the product's stability an eight out of ten. 

What do I think about the scalability of the solution?

I would rate Zoho Campaigns' scalability a seven out of ten. 

Which solution did I use previously and why did I switch?

I have used Mailchimp before. 

How was the initial setup?

The solution is deployed on the cloud. The setup was not tricky. 

What was our ROI?

We can get ROI with the Zoho Campaigns' use. 

What's my experience with pricing, setup cost, and licensing?

The tool is priced less compared to other applications. 

What other advice do I have?

I would rate Zoho Campaigns an eight out of ten. I would recommend the product since it has nice features that are required by a business. 

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Buyer's Guide
Zoho Campaigns
October 2024
Learn what your peers think about Zoho Campaigns. Get advice and tips from experienced pros sharing their opinions. Updated: October 2024.
816,406 professionals have used our research since 2012.
reviewer971370 - PeerSpot reviewer
CEO at a tech services company with 11-50 employees
Real User
Leaderboard
A very simple solution that is reasonably priced and easy to access
Pros and Cons
  • "It's a very simple solution for email."
  • "They need to improve their anti-spam capabilities."

What is our primary use case?

We primarily use the solution for email purposes. 

How has it helped my organization?

We use it for corporate email and so far it's been great.

What is most valuable?

It's a very simple solution for email. 

The solution is very inexpensive and very reasonably priced. 

The solution does offer a wide variety of products, although we just take advantage of the email portion.

The solution is easy to access via a web interface. 

What needs improvement?

I can't recall missing any features. We use it quite minimally.

They could get better at dealing with spam. They need to improve their anti-spam capabilities. 

What do I think about the scalability of the solution?

I can't speak to the scalability as we've never actually tried to scale it. We use it very minimally.

We don't have more than 20 people on the solution. 

How are customer service and support?

They do have technical support, and you can get premium and standard offerings of support, However, we don't really need their assistance. We don't use it that much. 

That said, I've received feedback that support is okay. It could be due to the fact that we do not have a premium option, however, I can't complain. It's been fine so far.

Which solution did I use previously and why did I switch?

I'm also familiar with Gmail and Microsoft offerings.

We like to use Zoho as it is less expensive. 

How was the initial setup?

You don't need to install anything. You use it via a web interface. It's very simple. 

What's my experience with pricing, setup cost, and licensing?

We only use a small Zoho package. We don't have an extensive license. 

The cost is less expensive than, for example, Gmail. It's very competitive.

What other advice do I have?

As a cloud-based solution, we are always using the latest version. 

I'd rate the solution at a nine out of ten.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
it_user229785 - PeerSpot reviewer
Sales & Marketing Account Manager with 51-200 employees
Vendor
It’s a very easy product to use but emails were going to spam a lot despite us making various changes.

What is most valuable?

The ability to track both the number of people who open the email and the click rates.

How has it helped my organization?

It has given us a way to promote events and webinars to our customer base, and then see the level of interest.

What needs improvement?

The emails were going to spam a lot despite us making various changes, and it appeared to be more because it was being sent from Zoho then anything else.

For how long have I used the solution?

I've used it for two months.

What was my experience with deployment of the solution?

Not it is very easy to use.

What do I think about the stability of the solution?

No issues encountered.

What do I think about the scalability of the solution?

No issues encountered.

How are customer service and technical support?

Customer Service:

It was very good, quick, and efficient.

Technical Support:

It was very good, quick, and efficient.

Which solution did I use previously and why did I switch?

It was straightforward as we use Zoho CRM so it connected to that to pull the recipient details.

What other advice do I have?

It’s a very easy product to use, you do not need to be tech savvy or a whizz at email marketing.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
Buyer's Guide
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Updated: October 2024
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Buyer's Guide
Download our free Zoho Campaigns Report and get advice and tips from experienced pros sharing their opinions.