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SendGrid vs Zoho Campaigns comparison

Twilio and Zoho are both solutions in the Cloud Email category. Twilio is ranked #2 with an average rating of 8.0, while Zoho is ranked #7. Twilio holds a 17.9% mindshare in CE, compared to Zoho’s 6.0% mindshare. Additionally, 100% of Twilio users are willing to recommend the solution, compared to 84% of Zoho users who would recommend it.
SendGrid
Read 12 SendGrid reviews
  • 863 Views
  • 863 Comparison Views
100% willing to recommend
Zoho Campaigns
Read 11 Zoho Campaigns reviews
  • 479 Views
  • 479 Comparison Views
84% willing to recommend
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between SendGrid and Zoho Campaigns based on real PeerSpot user reviews.

Find out in this report how the two Cloud Email solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

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To learn more, read our detailed SendGrid vs. Zoho Campaigns Report (Updated: September 2025).
Buyer's Guide
SendGrid vs. Zoho Campaigns
September 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SendGrid
Ranking in Cloud Email
2nd
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
12
Ranking in other categories
No ranking in other categories
Zoho Campaigns
Ranking in Cloud Email
7th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the Cloud Email category, the mindshare of SendGrid is 17.9%, up from 16.2% compared to the previous year. The mindshare of Zoho Campaigns is 6.0%, down from 8.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Market Share Distribution
ProductMarket Share (%)
SendGrid17.9%
Zoho Campaigns6.0%
Other76.1%
Cloud Email
 

Featured Reviews

Rastu Singh - PeerSpot reviewer
Clean and simple to use with good integration capabilities
There are lots of things that are quite good with SendGrid as compared to other platforms. For example, it is very easy to set up, and it is very clean and simple to use. The email integration is fairly easy, and I can say it is reliable. It also allows you to implement services from other platforms as well. So you can have multiple things in a single place. We're using the API. They provide certain add-ons, like Azure add-ons. You can connect with Azure as well. They have decent support in terms of any issues. They have a nice dashboard as well. It gives almost all information in a single place, and it is scalable.
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Collince Dundo - PeerSpot reviewer
It's easy to use and integrate, but I have a problem with messages getting marked as spam
When we use Zoho Campaigns, our emails often get routed to the spam or promotion module instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their promotion module or folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly routed to the inbox.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"They have pretty good support in terms of any issues."
"The most valuable feature is the conditions in automation."
"It is a stable and scalable solution."
"My integration team likes that it's very easy to integrate and very easy to automate based on activities that happen on our core banking application."
"The solution scales well."
"It is easy to set up."
"Easy API documentation is the most valuable feature of SendGrid, including its deliverability rate."
"The API side of things is valuable. It is flexible enough to handle pretty much anything that needs to be done in an automated manner."
"The initial setup is easy."
"The solution generates a good return on investment."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."
"Zoho Campaigns is a good software for email marketing."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"It is a very reliable and stable tool."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"It's a very simple solution for email."
More Zoho Campaigns pros
 

Cons

"Maybe they could have a mobile application to give to admins, so they could see some insights related to the data."
"The contact limit alerts need to be improved."
"The biggest problem that we have faced is with the authentication during login. For certain people, SendGrid requires MFA, which is good as a security feature, but it doesn't always work in all geographies. We've got people and users who are based in Nigeria, and some of those people had real trouble logging into SendGrid because the MFA wouldn't send codes to people on their numbers. The security mechanism that they use for login doesn't work in all geographies."
"The reporting part needs improvement."
"A long time ago, I may have had an issue, and I had to wait for support, which wasn't that helpful. However, that was a very long time ago. Overall, I've had a good experience."
"SendGrid has room for improvement in the UI/UX or dashboard usability for users. Another area for improvement in the tool is its conditional logic facilities. The response time of SendGrid technical support needs improvement."
"They should make the solution more user-friendly."
"SendGrid is a great solution. I don't have any areas of improvement."
"They need to improve their anti-spam capabilities."
"The reports are not so clear."
"There is room for improvement with integration with other applications like MailChimp."
"The support team takes a while to respond to our request."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."
"My usage is limited to the basic features."
More Zoho Campaigns cons
 

Pricing and Cost Advice

"We are using the Advanced plan,10K. That is about $100 per month but sometimes we do go over the limit of the plan."
"The basic plan starts at €90 per month."
"The solution is relatively inexpensive."
"Its cost can vary. It can go as low as $10 or $15 to $1,000 depending on how much you use it."
"I use the essential plan which is $20 a month. After that, we use the pro which is $90 a month, and had all our costs bundled in."
"My company pays for SendGrid monthly, and though I cannot share the amount, my feedback is that the vendor should accept other modes of payment apart from a credit card."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"The solution's pricing is reasonable."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"The solution's price is reasonable."
"The tool is priced less compared to other applications."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"Zoho Campaigns is cheaper compared to other products."
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Government
11%
University
8%
Computer Software Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Large Enterprise3
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise1
 

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Compared 19% of the time
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Compared 4% of the time
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Compared 51% of the time
MailChimp vs Zoho Campaigns Logo
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Compared 30% of the time
More Zoho Campaigns Competitors
 

Product Reports

Buyer's Guide
SendGrid
August 2025
SendGrid reportDownload SendGrid product report
Buyer's Guide
Zoho Campaigns
August 2025
Zoho Campaigns reportDownload Zoho Campaigns product report
 

Overview

SendGrid is a versatile email delivery platform for sending transactional and marketing emails, with APIs for connecting with existing email marketing software. It is used by Fintechs, e-commerce stores, and event management platforms for sending high volumes of emails while following compliance requirements. 

The platform offers easy integration and automation, a stable and scalable solution, flexible API, and a high deliverability rate. SendGrid has helped organizations automate communication with clients for commercial campaigns, marketing activities, and transactional tasks, and is the preferred way to communicate with clients for guaranteed delivery.

Twilio
With Zoho Campaigns, you can create, send and track effective email campaigns that help you build lasting relationships with your customers. Email deliverability is our highest priority and we make sure that our software delivers your emails straight to your recipients' inboxes. Zoho Campaigns gives you a multi-user account. You can maintain a single account for your entire marketing team.
Zoho
 

Sample Customers

ScoutMob
Altus
Buyer's Guide
SendGrid vs. Zoho Campaigns
September 2025
Free Report: SendGrid vs. Zoho Campaigns
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We monitor all Cloud Email reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.