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SendGrid vs Zoho Campaigns comparison

Twilio and Zoho are both solutions in the Cloud Email category. Twilio is ranked #3 with an average rating of 8.0, while Zoho is ranked #4 with an average rating of 8.1. Twilio holds a 20.0% mindshare in CE, compared to Zoho’s 9.6% mindshare. Additionally, 100% of Twilio users are willing to recommend the solution, compared to 84% of Zoho users who would recommend it.
SendGrid
Read 12 SendGrid reviews
  • 1,025 Views
  • 969 Comparison Views
100% willing to recommend
Zoho Campaigns
Read 11 Zoho Campaigns reviews
  • 511 Views
  • 433 Comparison Views
84% willing to recommend
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between SendGrid and Zoho Campaigns based on real PeerSpot user reviews.

Find out in this report how the two Cloud Email solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

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To learn more, read our detailed SendGrid vs. Zoho Campaigns Report (Updated: March 2025).
Buyer's Guide
SendGrid vs. Zoho Campaigns
March 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SendGrid
Ranking in Cloud Email
3rd
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
12
Ranking in other categories
No ranking in other categories
Zoho Campaigns
Ranking in Cloud Email
4th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2025, in the Cloud Email category, the mindshare of SendGrid is 20.0%, up from 16.1% compared to the previous year. The mindshare of Zoho Campaigns is 9.6%, up from 6.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
 

Featured Reviews

Rastu Singh - PeerSpot reviewer
Clean and simple to use with good integration capabilities
There are lots of things that are quite good with SendGrid as compared to other platforms. For example, it is very easy to set up, and it is very clean and simple to use. The email integration is fairly easy, and I can say it is reliable. It also allows you to implement services from other platforms as well. So you can have multiple things in a single place. We're using the API. They provide certain add-ons, like Azure add-ons. You can connect with Azure as well. They have decent support in terms of any issues. They have a nice dashboard as well. It gives almost all information in a single place, and it is scalable.
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Deepa Govind - PeerSpot reviewer
A stable solution that has the ability to set up chain campaigns depending on the user's reaction
Zoho Campaigns comes under Zoho Cloud. I'm happy with the generic report stack available on Zoho Campaigns. I am not a data analyst. I understand simple English and simple sentences. So these reports help me understand how many people open my email, and beyond that, I don't need other insights. If somebody clicks on a Zoho Creator course, I know it's the right target I have to reach. In the same email, if somebody clicks on my website, I know they are more interested in understanding my credibility before they get interested in the course. This way, my needs are solved based on the generic reports. Since it interfaces with other parts of Zoho, I would recommend Zoho Campaigns to other users. Overall, I rate Zoho Campaigns an eight or nine out of ten.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"They have pretty good support in terms of any issues."
"It is easy to set up."
"The API side of things is valuable. It is flexible enough to handle pretty much anything that needs to be done in an automated manner."
"The most valuable feature is the conditions in automation."
"It is a stable and scalable solution."
"My integration team likes that it's very easy to integrate and very easy to automate based on activities that happen on our core banking application."
"Easy API documentation is the most valuable feature of SendGrid, including its deliverability rate."
"The solution scales well."
"The initial setup is easy."
"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."
"It's a very simple solution for email."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"Zoho Campaigns is a good software for email marketing."
More Zoho Campaigns pros
 

Cons

"SendGrid is a great solution. I don't have any areas of improvement."
"A long time ago, I may have had an issue, and I had to wait for support, which wasn't that helpful. However, that was a very long time ago. Overall, I've had a good experience."
"SendGrid has room for improvement in the UI/UX or dashboard usability for users. Another area for improvement in the tool is its conditional logic facilities. The response time of SendGrid technical support needs improvement."
"The reporting part needs improvement."
"The contact limit alerts need to be improved."
"The biggest problem that we have faced is with the authentication during login. For certain people, SendGrid requires MFA, which is good as a security feature, but it doesn't always work in all geographies. We've got people and users who are based in Nigeria, and some of those people had real trouble logging into SendGrid because the MFA wouldn't send codes to people on their numbers. The security mechanism that they use for login doesn't work in all geographies."
"They should make the solution more user-friendly."
"Maybe they could have a mobile application to give to admins, so they could see some insights related to the data."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"They need to improve their anti-spam capabilities."
"The reports are not so clear."
"There is room for improvement with integration with other applications like MailChimp."
"Its deliverability could be improved."
"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."
"The support team takes a while to respond to our request."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
More Zoho Campaigns cons
 

Pricing and Cost Advice

"My company pays for SendGrid monthly, and though I cannot share the amount, my feedback is that the vendor should accept other modes of payment apart from a credit card."
"The basic plan starts at €90 per month."
"Its cost can vary. It can go as low as $10 or $15 to $1,000 depending on how much you use it."
"The solution is relatively inexpensive."
"I use the essential plan which is $20 a month. After that, we use the pro which is $90 a month, and had all our costs bundled in."
"We are using the Advanced plan,10K. That is about $100 per month but sometimes we do go over the limit of the plan."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"The tool is priced less compared to other applications."
"Zoho Campaigns is cheaper compared to other products."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"The solution's pricing is reasonable."
"The solution's price is reasonable."
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Top Industries

By visitors reading reviews
University
10%
Financial Services Firm
10%
Computer Software Company
9%
Manufacturing Company
9%
Computer Software Company
14%
Hospitality Company
8%
Retailer
8%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about SendGrid?
It is a stable and scalable solution.
See all answers
What is your experience regarding pricing and costs for SendGrid?
The solution is relatively inexpensive. We have to purchase only one license.
See all answers
What needs improvement with SendGrid?
They should add a categorization feature to the solution. There should be a folder system to segregate the designs. They should make the solution more user-friendly. Presently, the template designs...
See all answers
What do you like most about Zoho Campaigns?
The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.
See all answers
What is your experience regarding pricing and costs for Zoho Campaigns?
A lot of people choose Zoho because it is priced very low compared to its competitors. Zoho Campaigns is cheaper compared to other products. However, the add-ons can get very expensive.
See all answers
What needs improvement with Zoho Campaigns?
The product must provide users more control over improving the worthiness of our domain. We can follow certain best practices to improve our reputation within a community so that our emails do not ...
See all answers
 

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Compared 50% of the time
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Compared 32% of the time
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Product Reports

Buyer's Guide
SendGrid
February 2025
SendGrid reportDownload SendGrid product report
Buyer's Guide
Zoho Campaigns
February 2025
Zoho Campaigns reportDownload Zoho Campaigns product report
 

Overview

SendGrid is a versatile email delivery platform for sending transactional and marketing emails, with APIs for connecting with existing email marketing software. It is used by Fintechs, e-commerce stores, and event management platforms for sending high volumes of emails while following compliance requirements. 

The platform offers easy integration and automation, a stable and scalable solution, flexible API, and a high deliverability rate. SendGrid has helped organizations automate communication with clients for commercial campaigns, marketing activities, and transactional tasks, and is the preferred way to communicate with clients for guaranteed delivery.

Twilio
With Zoho Campaigns, you can create, send and track effective email campaigns that help you build lasting relationships with your customers. Email deliverability is our highest priority and we make sure that our software delivers your emails straight to your recipients' inboxes. Zoho Campaigns gives you a multi-user account. You can maintain a single account for your entire marketing team.
Zoho
 

Sample Customers

ScoutMob
Altus
Buyer's Guide
SendGrid vs. Zoho Campaigns
March 2025
Free Report: SendGrid vs. Zoho Campaigns
Find out what your peers are saying about SendGrid vs. Zoho Campaigns and other solutions. Updated: March 2025.
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