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SendGrid vs Zoho Campaigns comparison

Twilio and Zoho are both solutions in the Cloud Email category. Twilio is ranked #1 with an average rating of 8.2, while Zoho is ranked #4 with an average rating of 8.3. Twilio holds a 20.7% mindshare in CE, compared to Zoho’s 11.6% mindshare. Additionally, 100% of Twilio users are willing to recommend the solution, compared to 85% of Zoho users who would recommend it.
SendGrid
Read 12 SendGrid reviews
  • 1,210 Views
  • 1,037 Comparison Views
100% willing to recommend
Zoho Campaigns
Read 12 Zoho Campaigns reviews
  • 508 Views
  • 432 Comparison Views
85% willing to recommend
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between SendGrid and Zoho Campaigns based on real PeerSpot user reviews.

Find out in this report how the two Cloud Email solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

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To learn more, read our detailed SendGrid vs. Zoho Campaigns Report (Updated: December 2024).
Buyer's Guide
SendGrid vs. Zoho Campaigns
December 2024
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Helped 824,067 peers since 2012
 

Categories and Ranking

SendGrid
Ranking in Cloud Email
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
12
Ranking in other categories
No ranking in other categories
Zoho Campaigns
Ranking in Cloud Email
4th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
12
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of December 2024, in the Cloud Email category, the mindshare of SendGrid is 20.7%, up from 18.7% compared to the previous year. The mindshare of Zoho Campaigns is 11.6%, up from 7.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
 

Featured Reviews

Christopher Justice - PeerSpot reviewer
Easy to set up with great email-sending and validation features
We primarily use the solution for the mail-sending functionality.  We send high volumes of email, over a million messages a year, for an event management platform We need guaranteed deliverability, so we use SendGrid to send out invitations for corporate events to guarantee the solution is sent…
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Walwasa Mulutazah Yahaya - PeerSpot reviewer
A solution that allows its users to conduct effective email and social media marketing campaigns
The automation and scheduling features within the solution are good. You can schedule up to 100 inbound campaigns on social media to be posted at a time that suits you, making it ideal for busy individuals. Additionally, you can also schedule social media and email campaigns to be posted automatically at the same time. So, it is a very good solution for those who are busy. Also, busy individuals would love to use its scheduling feature. Furthermore, Zoho Campaigns offers a variety of good templates to its users. The templates provided can be customized to your liking. For instance, emails can be customized. When you create very good content for emails, you can use them easily. However, adding certain elements that require HTML coding can be challenging as they may not be rendered properly in the client's email service. Despite this, the modules have worked well for me technically.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is the conditions in automation."
"They have pretty good support in terms of any issues."
"It is a stable and scalable solution."
"It is easy to set up."
"The solution scales well."
"The API side of things is valuable. It is flexible enough to handle pretty much anything that needs to be done in an automated manner."
"Easy API documentation is the most valuable feature of SendGrid, including its deliverability rate."
"My integration team likes that it's very easy to integrate and very easy to automate based on activities that happen on our core banking application."
"It's a very simple solution for email."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"The solution generates a good return on investment."
"Zoho Campaigns is a very good solution that we use to carry out our email marketing campaigns successfully."
"The initial setup is easy."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."
More Zoho Campaigns pros
 

Cons

"The biggest problem that we have faced is with the authentication during login. For certain people, SendGrid requires MFA, which is good as a security feature, but it doesn't always work in all geographies. We've got people and users who are based in Nigeria, and some of those people had real trouble logging into SendGrid because the MFA wouldn't send codes to people on their numbers. The security mechanism that they use for login doesn't work in all geographies."
"Maybe they could have a mobile application to give to admins, so they could see some insights related to the data."
"A long time ago, I may have had an issue, and I had to wait for support, which wasn't that helpful. However, that was a very long time ago. Overall, I've had a good experience."
"The contact limit alerts need to be improved."
"SendGrid has room for improvement in the UI/UX or dashboard usability for users. Another area for improvement in the tool is its conditional logic facilities. The response time of SendGrid technical support needs improvement."
"SendGrid is a great solution. I don't have any areas of improvement."
"The reporting part needs improvement."
"They should make the solution more user-friendly."
"The reports are not so clear."
"There is room for improvement with integration with other applications like MailChimp."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"Its deliverability could be improved."
"The text area for social media posting in Zoho Campaigns is not very responsive."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"My usage is limited to the basic features."
"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."
More Zoho Campaigns cons
 

Pricing and Cost Advice

"I use the essential plan which is $20 a month. After that, we use the pro which is $90 a month, and had all our costs bundled in."
"The basic plan starts at €90 per month."
"Its cost can vary. It can go as low as $10 or $15 to $1,000 depending on how much you use it."
"We are using the Advanced plan,10K. That is about $100 per month but sometimes we do go over the limit of the plan."
"The solution is relatively inexpensive."
"My company pays for SendGrid monthly, and though I cannot share the amount, my feedback is that the vendor should accept other modes of payment apart from a credit card."
"The tool is priced less compared to other applications."
"The solution's price is reasonable."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"Zoho Campaigns is cheaper compared to other products."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"Price-wise, the solution is expensive."
"The solution's pricing is reasonable."
More Zoho Campaigns pricing and cost advice
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
9%
University
9%
Educational Organization
8%
Computer Software Company
14%
Hospitality Company
9%
Comms Service Provider
7%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about SendGrid?
It is a stable and scalable solution.
See all answers
What is your experience regarding pricing and costs for SendGrid?
The solution is relatively inexpensive. We have to purchase only one license.
See all answers
What needs improvement with SendGrid?
They should add a categorization feature to the solution. There should be a folder system to segregate the designs. They should make the solution more user-friendly. Presently, the template designs...
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What do you like most about Zoho Campaigns?
The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.
See all answers
What is your experience regarding pricing and costs for Zoho Campaigns?
A lot of people choose Zoho because it is priced very low compared to its competitors. Zoho Campaigns is cheaper compared to other products. However, the add-ons can get very expensive.
See all answers
What needs improvement with Zoho Campaigns?
The product must provide users more control over improving the worthiness of our domain. We can follow certain best practices to improve our reputation within a community so that our emails do not ...
See all answers
 

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Compared 54% of the time
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Compared 29% of the time
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Product Reports

Buyer's Guide
SendGrid
November 2024
SendGrid reportDownload SendGrid product report
Buyer's Guide
Zoho Campaigns
November 2024
Zoho Campaigns reportDownload Zoho Campaigns product report
 

Learn More

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Twilio
Zoho
 

Overview

SendGrid is a versatile email delivery platform for sending transactional and marketing emails, with APIs for connecting with existing email marketing software. It is used by Fintechs, e-commerce stores, and event management platforms for sending high volumes of emails while following compliance requirements. 

The platform offers easy integration and automation, a stable and scalable solution, flexible API, and a high deliverability rate. SendGrid has helped organizations automate communication with clients for commercial campaigns, marketing activities, and transactional tasks, and is the preferred way to communicate with clients for guaranteed delivery.

With Zoho Campaigns, you can create, send and track effective email campaigns that help you build lasting relationships with your customers. Email deliverability is our highest priority and we make sure that our software delivers your emails straight to your recipients' inboxes. Zoho Campaigns gives you a multi-user account. You can maintain a single account for your entire marketing team.
 

Sample Customers

ScoutMob
Altus
Buyer's Guide
SendGrid vs. Zoho Campaigns
December 2024
Free Report: SendGrid vs. Zoho Campaigns
Find out what your peers are saying about SendGrid vs. Zoho Campaigns and other solutions. Updated: December 2024.
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