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SendGrid vs Zoho Campaigns comparison

Twilio and Zoho are both solutions in the Cloud Email category. Twilio is ranked #1 with an average rating of 8.4, while Zoho is ranked #4 with an average rating of 8.2. Twilio holds a 19.1% mindshare in CE, compared to Zoho’s 11.7% mindshare. Additionally, 100% of Twilio users are willing to recommend the solution, compared to 85% of Zoho users who would recommend it.
SendGrid
Read 12 SendGrid reviews
  • 1,300 Views
  • 1,098 Comparison Views
100% willing to recommend
Zoho Campaigns
Read 12 Zoho Campaigns reviews
  • 507 Views
  • 426 Comparison Views
85% willing to recommend
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between SendGrid and Zoho Campaigns based on real PeerSpot user reviews.

Find out in this report how the two Cloud Email solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

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To learn more, read our detailed SendGrid vs. Zoho Campaigns Report (Updated: October 2024).
Buyer's Guide
SendGrid vs. Zoho Campaigns
October 2024
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Helped 814,649 peers since 2012
 

Categories and Ranking

SendGrid
Ranking in Cloud Email
1st
Average Rating
8.6
Number of Reviews
12
Ranking in other categories
No ranking in other categories
Zoho Campaigns
Ranking in Cloud Email
4th
Average Rating
8.2
Number of Reviews
12
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2024, in the Cloud Email category, the mindshare of SendGrid is 19.1%, down from 19.3% compared to the previous year. The mindshare of Zoho Campaigns is 11.7%, up from 6.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
 

Featured Reviews

Rastu Singh - PeerSpot reviewer
Jun 17, 2024
Clean and simple to use with good integration capabilities
There are lots of things that are quite good with SendGrid as compared to other platforms. For example, it is very easy to set up, and it is very clean and simple to use. The email integration is fairly easy, and I can say it is reliable. It also allows you to implement services from other platforms as well. So you can have multiple things in a single place. We're using the API. They provide certain add-ons, like Azure add-ons. You can connect with Azure as well. They have decent support in terms of any issues. They have a nice dashboard as well. It gives almost all information in a single place, and it is scalable.
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Collince Dundo - PeerSpot reviewer
Jun 1, 2023
It's easy to use and integrate, but I have a problem with messages getting marked as spam
I use Zoho Campaigns to run my youth organization. We use to manage promotions for our events, such as the upcoming youth convention we will host in Kenya this August. We're expecting upwards of 400 guests from around the continent.  Zoho Campaigns is a great product. It's easy to use. Zoho…
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The API side of things is valuable. It is flexible enough to handle pretty much anything that needs to be done in an automated manner."
"They have pretty good support in terms of any issues."
"My integration team likes that it's very easy to integrate and very easy to automate based on activities that happen on our core banking application."
"It is a stable and scalable solution."
"It is easy to set up."
"The solution scales well."
"Easy API documentation is the most valuable feature of SendGrid, including its deliverability rate."
"The most valuable feature is the conditions in automation."
"The solution generates a good return on investment."
"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"It is a very reliable and stable tool."
"The initial setup is easy."
"It's a very simple solution for email."
"Zoho Campaigns is a very good solution that we use to carry out our email marketing campaigns successfully."
More Zoho Campaigns pros
 

Cons

"Maybe they could have a mobile application to give to admins, so they could see some insights related to the data."
"The biggest problem that we have faced is with the authentication during login. For certain people, SendGrid requires MFA, which is good as a security feature, but it doesn't always work in all geographies. We've got people and users who are based in Nigeria, and some of those people had real trouble logging into SendGrid because the MFA wouldn't send codes to people on their numbers. The security mechanism that they use for login doesn't work in all geographies."
"The contact limit alerts need to be improved."
"SendGrid has room for improvement in the UI/UX or dashboard usability for users. Another area for improvement in the tool is its conditional logic facilities. The response time of SendGrid technical support needs improvement."
"The reporting part needs improvement."
"SendGrid is a great solution. I don't have any areas of improvement."
"They should make the solution more user-friendly."
"A long time ago, I may have had an issue, and I had to wait for support, which wasn't that helpful. However, that was a very long time ago. Overall, I've had a good experience."
"Its deliverability could be improved."
"My usage is limited to the basic features."
"The support team takes a while to respond to our request."
"The text area for social media posting in Zoho Campaigns is not very responsive."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."
More Zoho Campaigns cons
 

Pricing and Cost Advice

"My company pays for SendGrid monthly, and though I cannot share the amount, my feedback is that the vendor should accept other modes of payment apart from a credit card."
"The solution is relatively inexpensive."
"We are using the Advanced plan,10K. That is about $100 per month but sometimes we do go over the limit of the plan."
"I use the essential plan which is $20 a month. After that, we use the pro which is $90 a month, and had all our costs bundled in."
"The basic plan starts at €90 per month."
"Its cost can vary. It can go as low as $10 or $15 to $1,000 depending on how much you use it."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"Price-wise, the solution is expensive."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"Zoho Campaigns is cheaper compared to other products."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"The solution's pricing is reasonable."
"The solution's price is reasonable."
More Zoho Campaigns pricing and cost advice
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Wholesaler/Distributor
10%
Manufacturing Company
8%
Educational Organization
8%
Computer Software Company
14%
Hospitality Company
8%
Financial Services Firm
7%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about SendGrid?
It is a stable and scalable solution.
See all answers
What is your experience regarding pricing and costs for SendGrid?
The solution is relatively inexpensive. We have to purchase only one license.
See all answers
What needs improvement with SendGrid?
They should add a categorization feature to the solution. There should be a folder system to segregate the designs. They should make the solution more user-friendly. Presently, the template designs...
See all answers
What do you like most about Zoho Campaigns?
The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.
See all answers
What is your experience regarding pricing and costs for Zoho Campaigns?
A lot of people choose Zoho because it is priced very low compared to its competitors. Zoho Campaigns is cheaper compared to other products. However, the add-ons can get very expensive.
See all answers
What needs improvement with Zoho Campaigns?
The product must provide users more control over improving the worthiness of our domain. We can follow certain best practices to improve our reputation within a community so that our emails do not ...
See all answers
 

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Compared 50% of the time
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Product Reports

Buyer's Guide
SendGrid
October 2024
SendGrid reportDownload SendGrid product report
Buyer's Guide
Zoho Campaigns
October 2024
Zoho Campaigns reportDownload Zoho Campaigns product report
 

Learn More

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Twilio
Zoho
 

Overview

SendGrid is a versatile email delivery platform for sending transactional and marketing emails, with APIs for connecting with existing email marketing software. It is used by Fintechs, e-commerce stores, and event management platforms for sending high volumes of emails while following compliance requirements. 

The platform offers easy integration and automation, a stable and scalable solution, flexible API, and a high deliverability rate. SendGrid has helped organizations automate communication with clients for commercial campaigns, marketing activities, and transactional tasks, and is the preferred way to communicate with clients for guaranteed delivery.

With Zoho Campaigns, you can create, send and track effective email campaigns that help you build lasting relationships with your customers. Email deliverability is our highest priority and we make sure that our software delivers your emails straight to your recipients' inboxes. Zoho Campaigns gives you a multi-user account. You can maintain a single account for your entire marketing team.
 

Sample Customers

ScoutMob
Altus
Buyer's Guide
SendGrid vs. Zoho Campaigns
October 2024
Free Report: SendGrid vs. Zoho Campaigns
Find out what your peers are saying about SendGrid vs. Zoho Campaigns and other solutions. Updated: October 2024.
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