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MailChimp vs SendGrid comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MailChimp
Ranking in Cloud Email
1st
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
SendGrid
Ranking in Cloud Email
3rd
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
12
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2025, in the Cloud Email category, the mindshare of MailChimp is 14.8%, down from 18.6% compared to the previous year. The mindshare of SendGrid is 19.5%, up from 15.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
 

Featured Reviews

Nabin Poudel - PeerSpot reviewer
Good templates, nice dashboards, and easy integration with other apps
Push notifications and SMS capabilities can be included in the next release. Also, a modern and updated template library would be great. The website builder can also be improved with more customization and hot reloading features. A standalone system for private servers would be ideal. Mobile apps can be improved to harness current hardware standards. The user dashboard can be made much more elegant. Some kind of gamification, reward, and loyalty programs for users would be awesome to have. Also, integration with more third-party systems would be a plus.
Rastu Singh - PeerSpot reviewer
Clean and simple to use with good integration capabilities
There are lots of things that are quite good with SendGrid as compared to other platforms. For example, it is very easy to set up, and it is very clean and simple to use. The email integration is fairly easy, and I can say it is reliable. It also allows you to implement services from other platforms as well. So you can have multiple things in a single place. We're using the API. They provide certain add-ons, like Azure add-ons. You can connect with Azure as well. They have decent support in terms of any issues. They have a nice dashboard as well. It gives almost all information in a single place, and it is scalable.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The email scheduling has been quite useful."
"MailChimp has many capabilities."
"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."
"MailChimp's most important functionality is its automation feature."
"Running email campaigns is easy and straightforward."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"It is easy to set up."
"The API side of things is valuable. It is flexible enough to handle pretty much anything that needs to be done in an automated manner."
"The most valuable feature is the conditions in automation."
"It is a stable and scalable solution."
"The solution scales well."
"They have pretty good support in terms of any issues."
"Easy API documentation is the most valuable feature of SendGrid, including its deliverability rate."
"My integration team likes that it's very easy to integrate and very easy to automate based on activities that happen on our core banking application."
 

Cons

"The solution could be easier to use."
"A standalone system for private servers would be ideal."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
"I don't have any issues with the service."
"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into."
"The reporting part needs improvement."
"A long time ago, I may have had an issue, and I had to wait for support, which wasn't that helpful. However, that was a very long time ago. Overall, I've had a good experience."
"The biggest problem that we have faced is with the authentication during login. For certain people, SendGrid requires MFA, which is good as a security feature, but it doesn't always work in all geographies. We've got people and users who are based in Nigeria, and some of those people had real trouble logging into SendGrid because the MFA wouldn't send codes to people on their numbers. The security mechanism that they use for login doesn't work in all geographies."
"SendGrid has room for improvement in the UI/UX or dashboard usability for users. Another area for improvement in the tool is its conditional logic facilities. The response time of SendGrid technical support needs improvement."
"The contact limit alerts need to be improved."
"They should make the solution more user-friendly."
"Maybe they could have a mobile application to give to admins, so they could see some insights related to the data."
"SendGrid is a great solution. I don't have any areas of improvement."
 

Pricing and Cost Advice

"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
"MailChimp is affordable."
"I use the essential plan which is $20 a month. After that, we use the pro which is $90 a month, and had all our costs bundled in."
"We are using the Advanced plan,10K. That is about $100 per month but sometimes we do go over the limit of the plan."
"Its cost can vary. It can go as low as $10 or $15 to $1,000 depending on how much you use it."
"The basic plan starts at €90 per month."
"The solution is relatively inexpensive."
"My company pays for SendGrid monthly, and though I cannot share the amount, my feedback is that the vendor should accept other modes of payment apart from a credit card."
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Top Industries

By visitors reading reviews
Computer Software Company
21%
Financial Services Firm
15%
Real Estate/Law Firm
11%
Comms Service Provider
6%
Financial Services Firm
10%
University
10%
Computer Software Company
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about MailChimp?
I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites.
What is your experience regarding pricing and costs for MailChimp?
I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages. So, I use a combination of the free version and paid plans depend...
What needs improvement with MailChimp?
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time...
What do you like most about SendGrid?
It is a stable and scalable solution.
What is your experience regarding pricing and costs for SendGrid?
The solution is relatively inexpensive. We have to purchase only one license.
What needs improvement with SendGrid?
They should add a categorization feature to the solution. There should be a folder system to segregate the designs. They should make the solution more user-friendly. Presently, the template designs...
 

Comparisons

 

Overview

 

Sample Customers

The Atlantic, WNYC, Sierra Nevada, New York Times
ScoutMob
Find out what your peers are saying about MailChimp vs. SendGrid and other solutions. Updated: January 2025.
837,501 professionals have used our research since 2012.