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MailChimp vs ZeptoMail comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

MailChimp
Ranking in Cloud Email
2nd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
ZeptoMail
Ranking in Cloud Email
6th
Average Rating
9.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2024, in the Cloud Email category, the mindshare of MailChimp is 21.4%, up from 21.2% compared to the previous year. The mindshare of ZeptoMail is 12.0%, up from 3.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
 

Featured Reviews

Ghias Ahmad - PeerSpot reviewer
Good for digital marketing purposes, such as creating and managing email campaigns
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user but not necessarily difficult. It's time-consuming, especially when adding custom code to email campaigns. It requires some experience and knowledge to do it effectively.
reviewer2253765 - PeerSpot reviewer
A scalable and easy-to-use solution that has a good user interface and a responsive support team
The product had a couple of bugs. However, the vendor resolved the bugs quickly. People wanting to use the solution must try it out. If they like it, they can switch it on. I have seen and tried many other products. ZeptoMail is pretty easy and straightforward. Overall, I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The email scheduling has been quite useful."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"MailChimp's most important functionality is its automation feature."
"MailChimp has many capabilities."
"Running email campaigns is easy and straightforward."
"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."
"The user interface is valuable to me."
 

Cons

"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into."
"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
"The solution could be easier to use."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
"I don't have any issues with the service."
"A standalone system for private servers would be ideal."
"We had some minor bugs."
 

Pricing and Cost Advice

"MailChimp is affordable."
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
"The solution is the cheapest in the market."
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816,406 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
19%
Financial Services Firm
14%
Real Estate/Law Firm
10%
Comms Service Provider
9%
Computer Software Company
28%
Comms Service Provider
10%
University
7%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about MailChimp?
I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites.
What is your experience regarding pricing and costs for MailChimp?
I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages. So, I use a combination of the free version and paid plans depend...
What needs improvement with MailChimp?
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time...
What do you like most about ZeptoMail?
The user interface is valuable to me.
What is your experience regarding pricing and costs for ZeptoMail?
The solution is the cheapest in the market. The product has a pay-as-you-go pricing model. It’s pretty easy for us. We can just purchase the tool and use it. The pricing is pretty clear and easy. I...
What needs improvement with ZeptoMail?
We had some minor bugs. Analytics can be made better The product must add SMS-sending features along with emails.
 

Comparisons

 

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Overview

 

Sample Customers

The Atlantic, WNYC, Sierra Nevada, New York Times
Information Not Available
Find out what your peers are saying about Twilio, MailChimp, Amazon Web Services (AWS) and others in Cloud Email. Updated: October 2024.
816,406 professionals have used our research since 2012.