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ZeptoMail vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

ZeptoMail
Ranking in Cloud Email
6th
Average Rating
9.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Zoho Campaigns
Ranking in Cloud Email
4th
Average Rating
8.2
Number of Reviews
12
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2024, in the Cloud Email category, the mindshare of ZeptoMail is 12.0%, up from 3.8% compared to the previous year. The mindshare of Zoho Campaigns is 11.7%, up from 6.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
 

Featured Reviews

SL
Aug 24, 2023
A scalable and easy-to-use solution that has a good user interface and a responsive support team
We use the product for transaction emails like OTP , welcome emails and other notification emails  We had deliverability  with previous providers . On checking this solution, we were impressed with the product during the testing phase. And moved completely to this solution.  The user interface is…
Collince Dundo - PeerSpot reviewer
Jun 1, 2023
It's easy to use and integrate, but I have a problem with messages getting marked as spam
I use Zoho Campaigns to run my youth organization. We use to manage promotions for our events, such as the upcoming youth convention we will host in Kenya this August. We're expecting upwards of 400 guests from around the continent.  Zoho Campaigns is a great product. It's easy to use. Zoho…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The user interface is valuable to me."
"Zoho Campaigns is a very good solution that we use to carry out our email marketing campaigns successfully."
"It is a very reliable and stable tool."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."
"The initial setup is easy."
"The solution generates a good return on investment."
"It's a very simple solution for email."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
 

Cons

"We had some minor bugs."
"The reports are not so clear."
"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."
"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"There is room for improvement with integration with other applications like MailChimp."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"They need to improve their anti-spam capabilities."
"Its deliverability could be improved."
 

Pricing and Cost Advice

"The solution is the cheapest in the market."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"Price-wise, the solution is expensive."
"The solution's price is reasonable."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"The solution's pricing is reasonable."
"The tool is priced less compared to other applications."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
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Top Industries

By visitors reading reviews
Computer Software Company
30%
Comms Service Provider
9%
University
7%
Manufacturing Company
7%
Computer Software Company
14%
Hospitality Company
8%
Financial Services Firm
7%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about ZeptoMail?
The user interface is valuable to me.
What is your experience regarding pricing and costs for ZeptoMail?
The solution is the cheapest in the market. The product has a pay-as-you-go pricing model. It’s pretty easy for us. We can just purchase the tool and use it. The pricing is pretty clear and easy. I...
What needs improvement with ZeptoMail?
We had some minor bugs. Analytics can be made better The product must add SMS-sending features along with emails.
What do you like most about Zoho Campaigns?
The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.
What is your experience regarding pricing and costs for Zoho Campaigns?
A lot of people choose Zoho because it is priced very low compared to its competitors. Zoho Campaigns is cheaper compared to other products. However, the add-ons can get very expensive.
What needs improvement with Zoho Campaigns?
The product must provide users more control over improving the worthiness of our domain. We can follow certain best practices to improve our reputation within a community so that our emails do not ...
 

Comparisons

 

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Overview

 

Sample Customers

Information Not Available
Altus
Find out what your peers are saying about Twilio, MailChimp, Amazon Web Services (AWS) and others in Cloud Email. Updated: October 2024.
814,649 professionals have used our research since 2012.