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MailChimp vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MailChimp
Ranking in Cloud Email
1st
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
Zoho Campaigns
Ranking in Cloud Email
4th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
12
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2025, in the Cloud Email category, the mindshare of MailChimp is 17.7%, down from 22.3% compared to the previous year. The mindshare of Zoho Campaigns is 11.7%, up from 7.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
 

Featured Reviews

Nabin Poudel - PeerSpot reviewer
Good templates, nice dashboards, and easy integration with other apps
Push notifications and SMS capabilities can be included in the next release. Also, a modern and updated template library would be great. The website builder can also be improved with more customization and hot reloading features. A standalone system for private servers would be ideal. Mobile apps can be improved to harness current hardware standards. The user dashboard can be made much more elegant. Some kind of gamification, reward, and loyalty programs for users would be awesome to have. Also, integration with more third-party systems would be a plus.
Walwasa Mulutazah Yahaya - PeerSpot reviewer
A solution that allows its users to conduct effective email and social media marketing campaigns
The automation and scheduling features within the solution are good. You can schedule up to 100 inbound campaigns on social media to be posted at a time that suits you, making it ideal for busy individuals. Additionally, you can also schedule social media and email campaigns to be posted automatically at the same time. So, it is a very good solution for those who are busy. Also, busy individuals would love to use its scheduling feature. Furthermore, Zoho Campaigns offers a variety of good templates to its users. The templates provided can be customized to your liking. For instance, emails can be customized. When you create very good content for emails, you can use them easily. However, adding certain elements that require HTML coding can be challenging as they may not be rendered properly in the client's email service. Despite this, the modules have worked well for me technically.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Running email campaigns is easy and straightforward."
"MailChimp has many capabilities."
"The email scheduling has been quite useful."
"MailChimp's most important functionality is its automation feature."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."
"Zoho Campaigns is a very good solution that we use to carry out our email marketing campaigns successfully."
"The initial setup is easy."
"It is a very reliable and stable tool."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"It's a very simple solution for email."
"Zoho Campaigns is a good software for email marketing."
"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."
"The solution generates a good return on investment."
 

Cons

"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
"I don't have any issues with the service."
"A standalone system for private servers would be ideal."
"The solution could be easier to use."
"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
"The reports are not so clear."
"Its deliverability could be improved."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"The support team takes a while to respond to our request."
"There is room for improvement with integration with other applications like MailChimp."
"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."
"My usage is limited to the basic features."
"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."
 

Pricing and Cost Advice

"MailChimp is affordable."
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"The solution's price is reasonable."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"Zoho Campaigns is cheaper compared to other products."
"The tool is priced less compared to other applications."
"The solution's pricing is reasonable."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"There are additional charges, like whenever I add additional users, I need to pay extra."
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Top Industries

By visitors reading reviews
Computer Software Company
20%
Financial Services Firm
14%
Real Estate/Law Firm
10%
Comms Service Provider
9%
Computer Software Company
14%
Hospitality Company
9%
University
7%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about MailChimp?
I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites.
What is your experience regarding pricing and costs for MailChimp?
I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages. So, I use a combination of the free version and paid plans depend...
What needs improvement with MailChimp?
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time...
What do you like most about Zoho Campaigns?
The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.
What is your experience regarding pricing and costs for Zoho Campaigns?
A lot of people choose Zoho because it is priced very low compared to its competitors. Zoho Campaigns is cheaper compared to other products. However, the add-ons can get very expensive.
What needs improvement with Zoho Campaigns?
The product must provide users more control over improving the worthiness of our domain. We can follow certain best practices to improve our reputation within a community so that our emails do not ...
 

Comparisons

 

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Sample Customers

The Atlantic, WNYC, Sierra Nevada, New York Times
Altus
Find out what your peers are saying about MailChimp vs. Zoho Campaigns and other solutions. Updated: January 2025.
831,020 professionals have used our research since 2012.