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MailChimp vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

MailChimp
Ranking in Cloud Email
2nd
Average Rating
8.2
Number of Reviews
32
Ranking in other categories
No ranking in other categories
Zoho Campaigns
Ranking in Cloud Email
4th
Average Rating
8.2
Number of Reviews
12
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2024, in the Cloud Email category, the mindshare of MailChimp is 21.4%, up from 21.2% compared to the previous year. The mindshare of Zoho Campaigns is 11.7%, up from 6.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
 

Featured Reviews

Ghias Ahmad - PeerSpot reviewer
Nov 21, 2023
Good for digital marketing purposes, such as creating and managing email campaigns
I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites I find Mailchimp to be user-friendly and a good option for digital marketers. Mailchimp could be more user-friendly for setting up WordPress…
Walwasa Mulutazah Yahaya - PeerSpot reviewer
Mar 15, 2023
A solution that allows its users to conduct effective email and social media marketing campaigns
The automation and scheduling features within the solution are good. You can schedule up to 100 inbound campaigns on social media to be posted at a time that suits you, making it ideal for busy individuals. Additionally, you can also schedule social media and email campaigns to be posted automatically at the same time. So, it is a very good solution for those who are busy. Also, busy individuals would love to use its scheduling feature. Furthermore, Zoho Campaigns offers a variety of good templates to its users. The templates provided can be customized to your liking. For instance, emails can be customized. When you create very good content for emails, you can use them easily. However, adding certain elements that require HTML coding can be challenging as they may not be rendered properly in the client's email service. Despite this, the modules have worked well for me technically.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The email scheduling has been quite useful."
"Running email campaigns is easy and straightforward."
"MailChimp has many capabilities."
"MailChimp's most important functionality is its automation feature."
"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"The initial setup is easy."
"The solution generates a good return on investment."
"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"It is a very reliable and stable tool."
"It's a very simple solution for email."
"Zoho Campaigns is a good software for email marketing."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."
 

Cons

"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
"The solution could be easier to use."
"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
"I don't have any issues with the service."
"A standalone system for private servers would be ideal."
"Its deliverability could be improved."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"They need to improve their anti-spam capabilities."
"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."
"There is room for improvement with integration with other applications like MailChimp."
"The support team takes a while to respond to our request."
"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
 

Pricing and Cost Advice

"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
"MailChimp is affordable."
"Zoho Campaigns is cheaper compared to other products."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"Price-wise, the solution is expensive."
"The solution's pricing is reasonable."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"The solution's price is reasonable."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"The tool is priced less compared to other applications."
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Top Industries

By visitors reading reviews
Computer Software Company
19%
Financial Services Firm
14%
Real Estate/Law Firm
10%
Comms Service Provider
9%
Computer Software Company
13%
Hospitality Company
9%
Financial Services Firm
7%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about MailChimp?
I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites.
What is your experience regarding pricing and costs for MailChimp?
I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages. So, I use a combination of the free version and paid plans depend...
What needs improvement with MailChimp?
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time...
What do you like most about Zoho Campaigns?
The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.
What is your experience regarding pricing and costs for Zoho Campaigns?
A lot of people choose Zoho because it is priced very low compared to its competitors. Zoho Campaigns is cheaper compared to other products. However, the add-ons can get very expensive.
What needs improvement with Zoho Campaigns?
The product must provide users more control over improving the worthiness of our domain. We can follow certain best practices to improve our reputation within a community so that our emails do not ...
 

Comparisons

 

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Overview

 

Sample Customers

The Atlantic, WNYC, Sierra Nevada, New York Times
Altus
Find out what your peers are saying about MailChimp vs. Zoho Campaigns and other solutions. Updated: October 2024.
815,854 professionals have used our research since 2012.