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Amazon WorkMail vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon WorkMail
Ranking in Cloud Email
2nd
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
13
Ranking in other categories
Email Applications (4th)
Zoho Campaigns
Ranking in Cloud Email
4th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the Cloud Email category, the mindshare of Amazon WorkMail is 7.3%, down from 12.0% compared to the previous year. The mindshare of Zoho Campaigns is 7.3%, down from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
 

Featured Reviews

Ramkumar  Kolpurath - PeerSpot reviewer
Seamless email communication improves cost-effectiveness and security with valuable tracking features
The features of Amazon WorkMail that I have found the most valuable so far include sending emails and tracking whether the email is read or not. I find the feature that checks how many emails have been successfully sent and how many of them have been opened very useful, because in our application, we know the usage of the emails. The encryption of emails, both in transit and at rest, has benefited our security strategy as it is a layer of security that provides us better confidence for customers and also internally tracks the security aspects. The encryption meets my expectations.
Manav Sharma - PeerSpot reviewer
A good software for email marketing that integrates well with other third-party software, but its UI should be improved
I have found two or three issues with Zoho Campaigns. If we add any email content, Zoho Campaigns takes a lot of time to review by the back end. Two years back, a client set up Zoom Campaigns, and the lead was not entered into the campaign. The flow and everything else was fine, but entering the journey or the campaign took time. My company lost a customer because it took two weeks to review the emails we entered into that content. Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging. So that's why people have started moving to Zoho marketing automation instead of Zoho Campaigns. Zoho Campaigns should include immediate sync for the deals model because it's still not there. Whenever a lead is entered, it is immediately synced, but there is no immediate sync for the deals.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Amazon SES can handle a high volume of emails, making it suitable for organizations with large email lists or that need to send a large number of emails on a regular basis."
"Amazon WorkMail integrates with Route 53 and other AWS services, providing a seamless experience when using AWS infrastructure."
"Amazon SES is very easy to configure."
"The most valuable thing is that emails sent through SES have a delivery rate of greater than ninety percent."
"There is no need for me to set up security."
"We use the tool for transactional emails and marketing."
"The best feature is that Amazon SES provides verified email messages."
"It is highly available and scalable. It is also highly reliable. I don't lose any of the messages or emails. If there is an issue where the email sent operation failed, Amazon as a platform ensures that the send operation is retried, and the email reaches its destination. This way, it is highly reliable."
"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"The initial setup is easy."
"It's a very simple solution for email."
"Zoho Campaigns is a good software for email marketing."
"The solution generates a good return on investment."
 

Cons

"Email service is definitely a requirement from an enterprise standpoint. Many organizations have their own on-premise email services, which take a lot of memory, backup, and other resources. If we can have a completely managed backup solution where we have a tiered backup or a tiered archival to be able to retrieve emails, it would be great. I would like to be able to retrieve emails in real-time (hot retrieval), over the 90-days period (warm retrieval), and over the one-year period (cold retrieval). It would be useful to have tiered backup and retrieval. It would help us in managing emails better and have a better backup solution. So, backup is something that we require."
"The product should improve technical support."
"Amazon WorkMail's user interface could be more intuitive and user-friendly."
"There is room for improvement in the support. It's just that customer support, though good, takes time to resolve issues."
"I would like to see detailed reports on email success and failure rates."
"The solution is quite low-level and lacks some advanced features. For example, it doesn't provide tracking capabilities, such as knowing how many users opened an email, which is crucial for email marketing. You would need to integrate these analytics with other tools to get them. I need to know if there has been a bounce and how customers interacted with the email."
"There is room for improvement in the scalability."
"The only issue is the price, which is far too expensive."
"Its deliverability could be improved."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"There is room for improvement with integration with other applications like MailChimp."
"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"The support team takes a while to respond to our request."
"My usage is limited to the basic features."
"They need to improve their anti-spam capabilities."
 

Pricing and Cost Advice

"I rate the solution's pricing as one out of ten. It is close to being cheap. Sometimes, the tool offers a generous amount of free messages, up to 40,000, which is great for startups like ours. This means that we don't accumulate any costs for some months because we stay within the free usage tier. When we exceed the free allocation, the costs are reasonable, and no hidden charges exist."
"It's very cheap. The cheapest among all the services available."
"WorkMail does require a license, it is, per user."
"The solution should improve its price."
"Zoho Campaigns is cheaper compared to other products."
"The solution's pricing is reasonable."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"The tool is priced less compared to other applications."
"The solution's price is reasonable."
"Since the product is part of a bundle, it is definitely very cost-efficient."
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Comms Service Provider
8%
University
8%
Healthcare Company
7%
Computer Software Company
12%
Retailer
9%
University
9%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Amazon WorkMail?
We use the tool for transactional emails and marketing.
What needs improvement with Amazon WorkMail?
Amazon WorkMail's user interface could be more intuitive and user-friendly. Integration with Gmail using both SMTP and POP3 would be beneficial.
What advice do you have for others considering Amazon WorkMail?
Currently, I don't have any advice about using Amazon WorkMail. Since I only use AWS and am unfamiliar with its competitors, I can't recommend it.
What do you like most about Zoho Campaigns?
The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.
What is your experience regarding pricing and costs for Zoho Campaigns?
A lot of people choose Zoho because it is priced very low compared to its competitors. Zoho Campaigns is cheaper compared to other products. However, the add-ons can get very expensive.
What needs improvement with Zoho Campaigns?
The product must provide users more control over improving the worthiness of our domain. We can follow certain best practices to improve our reputation within a community so that our emails do not ...
 

Also Known As

Amazon SES
No data available
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Altus
Find out what your peers are saying about Amazon WorkMail vs. Zoho Campaigns and other solutions. Updated: July 2025.
861,524 professionals have used our research since 2012.