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Amazon WorkMail vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon WorkMail
Ranking in Cloud Email
2nd
Average Rating
8.4
Reviews Sentiment
7.7
Number of Reviews
12
Ranking in other categories
Email Applications (4th)
Zoho Campaigns
Ranking in Cloud Email
4th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2025, in the Cloud Email category, the mindshare of Amazon WorkMail is 9.5%, down from 11.7% compared to the previous year. The mindshare of Zoho Campaigns is 9.6%, up from 6.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
 

Featured Reviews

Michael Olayemi - PeerSpot reviewer
Provides free messages and helps to keep customers updated
The solution is quite low-level and lacks some advanced features. For example, it doesn't provide tracking capabilities, such as knowing how many users opened an email, which is crucial for email marketing. You would need to integrate these analytics with other tools to get them. I need to know if there has been a bounce and how customers interacted with the email. I would only suggest that Amazon WorkMail relax the rules for using Amazon SES in production. When you create an account, it starts in Sandbox mode, which means you can't use it in production right away. You must go through a process, message Amazon, and request to move it to production. Since Amazon is a big company, I feel customers shouldn't need this permission to use the service in production.
Deepa Govind - PeerSpot reviewer
A stable solution that has the ability to set up chain campaigns depending on the user's reaction
Zoho Campaigns comes under Zoho Cloud. I'm happy with the generic report stack available on Zoho Campaigns. I am not a data analyst. I understand simple English and simple sentences. So these reports help me understand how many people open my email, and beyond that, I don't need other insights. If somebody clicks on a Zoho Creator course, I know it's the right target I have to reach. In the same email, if somebody clicks on my website, I know they are more interested in understanding my credibility before they get interested in the course. This way, my needs are solved based on the generic reports. Since it interfaces with other parts of Zoho, I would recommend Zoho Campaigns to other users. Overall, I rate Zoho Campaigns an eight or nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There is no need for me to set up security."
"It is highly available and scalable. It is also highly reliable. I don't lose any of the messages or emails. If there is an issue where the email sent operation failed, Amazon as a platform ensures that the send operation is retried, and the email reaches its destination. This way, it is highly reliable."
"Amazon SES can handle a high volume of emails, making it suitable for organizations with large email lists or that need to send a large number of emails on a regular basis."
"Amazon WorkMail integrates with Route 53 and other AWS services, providing a seamless experience when using AWS infrastructure."
"The best feature is that Amazon SES provides verified email messages."
"The most valuable thing is that emails sent through SES have a delivery rate of greater than ninety percent."
"It is very stable. I haven't faced any issues."
"The product is very user-friendly."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."
"The initial setup is easy."
"It is a very reliable and stable tool."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"Zoho Campaigns is a good software for email marketing."
"The solution generates a good return on investment."
 

Cons

"The only issue is the price, which is far too expensive."
"The product should improve technical support."
"Amazon WorkMail's user interface could be more intuitive and user-friendly."
"When we first set up an email on Amazon SES, they had to verify it, which was not fast enough."
"There is room for improvement in the scalability."
"I would like to see detailed reports on email success and failure rates."
"The solution is quite low-level and lacks some advanced features. For example, it doesn't provide tracking capabilities, such as knowing how many users opened an email, which is crucial for email marketing. You would need to integrate these analytics with other tools to get them. I need to know if there has been a bounce and how customers interacted with the email."
"There is room for improvement in the support. It's just that customer support, though good, takes time to resolve issues."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"My usage is limited to the basic features."
"They need to improve their anti-spam capabilities."
"Its deliverability could be improved."
"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."
"The support team takes a while to respond to our request."
 

Pricing and Cost Advice

"WorkMail does require a license, it is, per user."
"It's very cheap. The cheapest among all the services available."
"The solution should improve its price."
"I rate the solution's pricing as one out of ten. It is close to being cheap. Sometimes, the tool offers a generous amount of free messages, up to 40,000, which is great for startups like ours. This means that we don't accumulate any costs for some months because we stay within the free usage tier. When we exceed the free allocation, the costs are reasonable, and no hidden charges exist."
"The solution's pricing is reasonable."
"The tool is priced less compared to other applications."
"Zoho Campaigns is cheaper compared to other products."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"The solution's price is reasonable."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Government
9%
University
7%
Comms Service Provider
7%
Computer Software Company
14%
Hospitality Company
8%
Retailer
8%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Amazon WorkMail?
We use the tool for transactional emails and marketing.
What needs improvement with Amazon WorkMail?
Amazon WorkMail's user interface could be more intuitive and user-friendly. Integration with Gmail using both SMTP and POP3 would be beneficial.
What advice do you have for others considering Amazon WorkMail?
Currently, I don't have any advice about using Amazon WorkMail. Since I only use AWS and am unfamiliar with its competitors, I can't recommend it.
What do you like most about Zoho Campaigns?
The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.
What is your experience regarding pricing and costs for Zoho Campaigns?
A lot of people choose Zoho because it is priced very low compared to its competitors. Zoho Campaigns is cheaper compared to other products. However, the add-ons can get very expensive.
What needs improvement with Zoho Campaigns?
The product must provide users more control over improving the worthiness of our domain. We can follow certain best practices to improve our reputation within a community so that our emails do not ...
 

Also Known As

Amazon SES
No data available
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Altus
Find out what your peers are saying about Amazon WorkMail vs. Zoho Campaigns and other solutions. Updated: March 2025.
839,422 professionals have used our research since 2012.