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Amazon WorkMail vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon WorkMail
Ranking in Cloud Email
2nd
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
14
Ranking in other categories
Email Applications (4th)
Zoho Campaigns
Ranking in Cloud Email
7th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Cloud Email category, the mindshare of Amazon WorkMail is 7.7%, up from 6.8% compared to the previous year. The mindshare of Zoho Campaigns is 3.3%, down from 8.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email Mindshare Distribution
ProductMindshare (%)
Amazon WorkMail7.7%
Zoho Campaigns3.3%
Other89.0%
Cloud Email
 

Featured Reviews

GM
Owner at Marinov
Centralized email accounts have streamlined routing, security checks, and long-term organization
While using Amazon WorkMail over time, I haven't encountered substantial disappointments, but there have been usual glitches with the web interface. For instance, while the service is generally 99.5% perfect, I experience issues like the folder structure I set up sometimes not remembering the state of expanded and collapsed nodes after refreshing the page. This lack of persistence in which nodes are collapsed or opened can be frustrating. However, since it's a minor technical issue, I doubt the average user would notice it. If Amazon WorkMail were not discontinuing, I wouldn't think there is much to improve or enhance about it. It is standard enough and easy to use, and any glitches are minor, not worth evolving or disrupting its current functionality. As for whether the user interface is intuitive and if I'm satisfied with its flexibility and customizability, there are some minor features lacking, but I don't feel a need for changes since it works as designed. The most crucial aspect is that I can set up my address book with the complex organizational structure needed for the accounts connecting to AWS. The lower-level functionalities suit me well enough. Other services often have customizable views of email representations with senders, subjects, and even snippets of content. While my external application on mobile can show customizable lines with my email list, Amazon WorkMail does not offer that feature. I don't really need it, but it would be a nice addition for power users.
Manav Sharma - PeerSpot reviewer
Project Manager at a tech services company with 1-10 employees
A good software for email marketing that integrates well with other third-party software, but its UI should be improved
I have found two or three issues with Zoho Campaigns. If we add any email content, Zoho Campaigns takes a lot of time to review by the back end. Two years back, a client set up Zoom Campaigns, and the lead was not entered into the campaign. The flow and everything else was fine, but entering the journey or the campaign took time. My company lost a customer because it took two weeks to review the emails we entered into that content. Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging. So that's why people have started moving to Zoho marketing automation instead of Zoho Campaigns. Zoho Campaigns should include immediate sync for the deals model because it's still not there. Whenever a lead is entered, it is immediately synced, but there is no immediate sync for the deals.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We have cut our costs in half."
"The best feature is that Amazon SES provides verified email messages."
"Amazon SES can handle a high volume of emails, making it suitable for organizations with large email lists or that need to send a large number of emails on a regular basis."
"It is very stable. I haven't faced any issues."
"There is no need for me to set up security."
"We use the tool for transactional emails and marketing."
"It is highly available and scalable. It is also highly reliable. I don't lose any of the messages or emails. If there is an issue where the email sent operation failed, Amazon as a platform ensures that the send operation is retried, and the email reaches its destination. This way, it is highly reliable."
"Amazon WorkMail integrates with Route 53 and other AWS services, providing a seamless experience when using AWS infrastructure."
"The solution generates a good return on investment."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"It’s a very easy product to use, you do not need to be tech savvy or a whizz at email marketing."
"It is a very reliable and stable tool."
"The initial setup is easy."
"Zoho Campaigns is a good software for email marketing."
"The solution is very inexpensive and very reasonably priced."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
 

Cons

"Now, I'm not very happy because they are discontinuing the service, and I will have to find a new one to migrate everything, including all my filters and routing rules."
"When we first set up an email on Amazon SES, they had to verify it, which was not fast enough."
"The only issue is the price, which is far too expensive."
"WorkMail is not available in all the regions."
"The solution is quite low-level and lacks some advanced features. For example, it doesn't provide tracking capabilities, such as knowing how many users opened an email, which is crucial for email marketing. You would need to integrate these analytics with other tools to get them. I need to know if there has been a bounce and how customers interacted with the email."
"We are losing clients because the price my clients pay for email alone is nearly equal to the price they pay for an entire Microsoft Office license, which includes email."
"There is room for improvement in the scalability."
"I would like to see detailed reports on email success and failure rates."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"The reports are not so clear."
"There is room for improvement with integration with other applications like MailChimp."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."
"They could get better at dealing with spam. They need to improve their anti-spam capabilities."
"My usage is limited to the basic features."
"The support team takes a while to respond to our request."
 

Pricing and Cost Advice

"WorkMail does require a license, it is, per user."
"The solution should improve its price."
"It's very cheap. The cheapest among all the services available."
"I rate the solution's pricing as one out of ten. It is close to being cheap. Sometimes, the tool offers a generous amount of free messages, up to 40,000, which is great for startups like ours. This means that we don't accumulate any costs for some months because we stay within the free usage tier. When we exceed the free allocation, the costs are reasonable, and no hidden charges exist."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"The tool is priced less compared to other applications."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"The solution's price is reasonable."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"The solution's pricing is reasonable."
"Zoho Campaigns is cheaper compared to other products."
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Top Industries

By visitors reading reviews
Comms Service Provider
10%
Manufacturing Company
9%
University
9%
Financial Services Firm
7%
Marketing Services Firm
12%
Construction Company
12%
Comms Service Provider
8%
Outsourcing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise3
Large Enterprise4
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise1
 

Questions from the Community

What needs improvement with Amazon WorkMail?
While using Amazon WorkMail over time, I haven't encountered substantial disappointments, but there have been usual glitches with the web interface. For instance, while the service is generally 99....
What advice do you have for others considering Amazon WorkMail?
When assessing the security features offered by Amazon WorkMail, such as encryption protocols, I check the security protocols on my phone using an external application that displays them immediatel...
What is your primary use case for Amazon SES?
My usual use cases for Amazon WorkMail started from my interest in all the AWS services, which are numerous, like hundreds, and how I could set up an online document service, something like Google ...
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Also Known As

Amazon SES
No data available
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Altus
Find out what your peers are saying about Amazon WorkMail vs. Zoho Campaigns and other solutions. Updated: June 2026.
902,270 professionals have used our research since 2012.