It's expensive because the license needs to be bought for some time period. It's not pay as you go. So there is a bit big investment for every contracting period.
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Informatica TDM empowers testing teams to generate test data sets for both simple and complex test case scenarios; spot and address data privacy risks with a complete library of prepackaged data masking algorithms; and define and reuse test data subset and masking policies across multiple applications and locations without the need to recode.
Typically, I am not involved in the pricing and licensing aspect, as that is handled by my superiors.
It's expensive because the license needs to be bought for some time period. It's not pay as you go. So there is a bit big investment for every contracting period.