We are serving the Ads business for one of the biggest startups in India. Our use case involves capturing events or impressions generated on our app and performing aggregations of the users. If some enrichment is required, we take care of the enrichment. We use this data for dashboarding purposes. The same dataset is also used for advanced analytics by our data science team. We also use this data for data heuristic algorithms based on business rules. Decisions are made like which banner to serve to a customer based on user relevance and monetization.
We are serving the Ads business for one of the biggest startups in India. Our use case involves capturing events or impressions generated on our app and performing aggregations of the users. If some enrichment is required, we take care of the enrichment. We use this data for dashboarding purposes. The same dataset is also used for advanced analytics by our data science team. We also use this data for data heuristic algorithms based on business rules. Decisions are made like which banner to serve to a customer based on user relevance and monetization.