What is your primary use case for SAP Hybris PCM?

What is master data? Master data is the crucial, all-important data that all businesses rely on to function on a regular, day-to-day basis. It is the core data at the heart of the business process and describes the relationship of the environment and how it relates to the complete business process. Master data encompasses all the data used throughout the entire business process life cycle. It can include - but is not limited to - such relationship processes as: clients (both internal...