I use it to acquire data. For example, I have a product I'm selling and need to identify my target audience. ZoomInfo is similar to LinkedIn Sales Navigator or other products in that way. I purchase data with proper consent, as per compliance regulations like the TransUnion Act in the UK or GDPR. We can directly import this compliant data into our marketing cloud or any database and then use it for outreach and communications about our product. For example, if I have an HR product, my target audience might be all HR professionals in the world or just in North America. I can apply filters in ZoomInfo's interface to identify users already in my database and find new leads. I can then purchase credits to access their information and start communicating with them.
I have been using ZoomInfo since the beginning of my career. I have worked in several research domains - market research, executive research, and IT research - and ZoomInfo has always been the first choice of the decision-makers when it comes to identifying the contact details (i.e email and phone number so the prospecting candidate(in executive search) and Prospective buyer (in market and IT research). The data provided really rich and the email and phone number effectiveness rate have been astonishing. In addition, prospecting through Zoominfo could never be easier. it has multiple filtering options related to the contact (name or email search), companies (with search by URL, company name, industry, company revenue, size, employee size, and many more). It contains almost all the data points that somebody in the industry could think of for prospecting and lead generation. The alerts option has been the cherry on the top. I use it for tracking the latest updates in the industry be it mergers and acquisitions, IPO details, funding news, and executive movement alerts. With a few clicks we can set these alerts and they get reaching to your inbox on a regular basis so you don't miss any major updates.
We use it to find out the value of companies. That is the main focus.
I use the solution to extract email IDs and mobile numbers from LinkedIn.
The solution is a B2B contact database. I only used the tool to get contacts.
I use it to acquire data. For example, I have a product I'm selling and need to identify my target audience. ZoomInfo is similar to LinkedIn Sales Navigator or other products in that way. I purchase data with proper consent, as per compliance regulations like the TransUnion Act in the UK or GDPR. We can directly import this compliant data into our marketing cloud or any database and then use it for outreach and communications about our product. For example, if I have an HR product, my target audience might be all HR professionals in the world or just in North America. I can apply filters in ZoomInfo's interface to identify users already in my database and find new leads. I can then purchase credits to access their information and start communicating with them.
I have been using ZoomInfo since the beginning of my career. I have worked in several research domains - market research, executive research, and IT research - and ZoomInfo has always been the first choice of the decision-makers when it comes to identifying the contact details (i.e email and phone number so the prospecting candidate(in executive search) and Prospective buyer (in market and IT research). The data provided really rich and the email and phone number effectiveness rate have been astonishing. In addition, prospecting through Zoominfo could never be easier. it has multiple filtering options related to the contact (name or email search), companies (with search by URL, company name, industry, company revenue, size, employee size, and many more). It contains almost all the data points that somebody in the industry could think of for prospecting and lead generation. The alerts option has been the cherry on the top. I use it for tracking the latest updates in the industry be it mergers and acquisitions, IPO details, funding news, and executive movement alerts. With a few clicks we can set these alerts and they get reaching to your inbox on a regular basis so you don't miss any major updates.