Business Development Management with 501-1,000 employees
Real User
Top 20
2023-01-26T13:50:00Z
Jan 26, 2023
Forcepoint ZTNA isn't well-known in the market. Right now, it's a novice, so an area for improvement in it is making the product known. Forcepoint should create more awareness about Forcepoint ZTNA because a distributor like me still needs to promote it more to customers. Forcepoint has to capitalize on, focus on, or highlight its overall approaches to Forcepoint ZTNA marketing, such as SASE or SSE, to sell the whole bundle rather than as a standalone product. Today, most customers move to the cloud, so the whole SSE or SASE approach makes better sense. Forcepoint needs to look at the whole picture. I suggest being more aggressive in marketing to boost customer awareness of Forcepoint ZTNA.
What is Zero Trust Network Access (ZTNA)? As working remotely has become more and more prevalent, it has become increasingly challenging to protect network resources since trust can no longer be granted based on location. Zero Trust Network Access (ZTNA) is the technology behind establishing a zero-trust model that ensures secure remote access regardless of where the user or application resides. ZTNA, also known as the software designed perimeter (SDP), operates on a model where trust is...
Forcepoint ZTNA isn't well-known in the market. Right now, it's a novice, so an area for improvement in it is making the product known. Forcepoint should create more awareness about Forcepoint ZTNA because a distributor like me still needs to promote it more to customers. Forcepoint has to capitalize on, focus on, or highlight its overall approaches to Forcepoint ZTNA marketing, such as SASE or SSE, to sell the whole bundle rather than as a standalone product. Today, most customers move to the cloud, so the whole SSE or SASE approach makes better sense. Forcepoint needs to look at the whole picture. I suggest being more aggressive in marketing to boost customer awareness of Forcepoint ZTNA.