BMJ’s journal division publishes more than 60 titles of the world’s leading medical and allied science journals, which are accessed and read by medical professionals and organisations globally. In 2015 over 23.2 million unique users accessed these journals online with over 66.3 million pageviews. BMJ needed a state of the art analytics and campaign system to support the broadening and deepening of their long-standing relationships with large healthcare organisations, clinicians and medical professionals both in the UK and internationally.
Adroit developed a Single Customer View and FastStats system to enable contacting different audiences both individuals, academic institutions, and other organisations. The underlying BMJ data model is complex and so the communication with these different markets requires the integration of different data sources to a complex base of business rules, linking email communication & response history and web information as well as external industry data. An integration with the Adestra ESP platform has been developed.
The result of the data management and SQL layer, is that the FastStats design can pull through the appropriate entities and their related information to support marketing communication programmes, including triggered and behavioural uses. The production system is hosted in a Class 1 data centre and can be accessed by users globally with customisable access and security controls.
Adroit is a specialist data & insight agency providing organisations with advanced analysis and systems solution capability. Adroit were shortlisted for the Best Use of FastStats in 2014 and has a high number of accreditation for FastStats design and training.
Adroit Contact Details
To get in touch with Adroit, contact Nigel Magson, Managing Director on 01285 659855 or emailnigel.magson@adroitinsight.com
Website www.adroitinsight.com
Apteco Ltd is a privately owned software development business specialising in marketing data analysis and campaign automation solutions. Their market leading FastStats™ software enables direct marketers to gain insight from their data and provides database marketing solutions for customer segmentation, data mining, predictive modelling, profiling, multi-channel campaign management and reporting. A prestigious international partner network of marketing services providers has led to over 300 FastStats installations worldwide and nearly 3000 users. Visit www.apteco.com to learn more or visit our online partner directory at www.apteco.com/partner-directory.
The project delivery went according to plan and scope, including UAT and implementation. Additional requirements have been capture and may form subsequent phases of development. The project has identified data challenges in supplying sub-systems to the SCV, and the various data rules will be tightened up.
