We performed a comparison between Marketing Creatio and Marketo based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management."The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."
"The product has been stable."
"I like that the solution is flexible."
"The most valuable feature is the scoring."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The most valuable features are the Marketo emails, both sending and tracking."
"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."
"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."
"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
"It could be more scalable."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."
Earn 20 points
Marketing Creatio is ranked 15th in Marketing Management while Marketo is ranked 5th in Marketing Management with 20 reviews. Marketing Creatio is rated 9.0, while Marketo is rated 8.4. The top reviewer of Marketing Creatio writes "Manage campaigns from start to finish, good integration, and a powerful email template builder". On the other hand, the top reviewer of Marketo writes "Good for many things: generating leads and scoring leads". Marketing Creatio is most compared with , whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
