Marketo integration with Microsoft Power BI

Director of Product Management at PeerSpot

Published:Mar 20, 2015

Marketo announced the availability of the new Microsoft Power BI connector for their products.

Their goal is that with the PowerBI connector for Marketo, companies can more easily combine marketing data with data sets from finance, customer service, operations and other functions to discover new insights and make more informed decisions across the business. The cloud-based business analytics service will be integrated with Marketo's marketing and customer data.

Have any thoughts about this new offering? Share with the community!

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1 Comment

Last commented on Mar 25, 2015

it_user128490

IT Leader at a tech services company with 1,001-5,000 employees

Consultant

Mar 25, 2015

I have used Marketo as an independent Marketing software and integrating it with other downstream systems leveraging Enterprise Service Bus. It will be interesting to note how out of box MS Power BI Connector can speed up data flow across the system and reduce the challenges during after system goes in production.

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