Best Data Management Platforms (DMP)

What is Data Management Platforms (DMP)?

Data Management Platforms (DMP) are central to modern marketing strategies, enabling organizations to collect, manage, and analyze large volumes of customer data from various sources for better-targeted marketing efforts.

To learn more, read our Data Management Platforms (DMP) Buyer's Guide (Updated: December 2024).

The top 5 Data Management Platforms (DMP) solutions are Palantir Foundry, Informatica Intelligent Data Management Cloud (IDMC), Oracle BlueKai, Adobe Audience Manager and Salesforce DMP, as ranked by PeerSpot users in November 2024. Informatica Intelligent Data Management Cloud (IDMC) received the highest rating of 7.8 among the leaders and is the most popular solution in terms of searches by peers, and Palantir Foundry holds the largest mind share of 35.5%.

Data Management Platforms help businesses integrate data from offline and online sources to create comprehensive customer profiles. They assist in audience segmentation, enabling more effective personalized marketing campaigns. With DMPs, companies can achieve a unified view of their customers, making data-driven decisions more efficiently.

What are the critical features of a DMP?

Data Integration: Seamlessly combines data from multiple sources.
Audience Segmentation: Helps in creating specific target groups.
Real-time Analytics: Provides up-to-date insights.
Data Security: Ensures customer data is protected.
Customizable Dashboards: Offers a user-friendly interface to visualize data.

What benefits should users look for when evaluating a DMP?

Improved Marketing ROI: Enhances targeting accuracy and campaign effectiveness.
Unified Customer View: Combines data for a holistic understanding of the customer.
Scalability: Adapts as business needs grow and data volumes increase.
Increased Efficiency: Automates data processing and reduces manual workload.
Better Decision Making: Provides comprehensive insights for strategic planning.

DMPs are implemented across industries, including retail, finance, and media. In retail, they enable personalized shopping experiences by analyzing purchasing behaviors. Finance institutions use them for customer segmentation, while media companies leverage DMPs to enhance audience targeting for advertisements.

DMPs are helpful for organizations aiming to improve their data utilization, providing a structured approach to managing and analyzing vast amounts of customer information efficiently.

Buyer's Guide

Data Management Platforms (DMP)

December 2024

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Data Management Platforms (DMP) solutions mindshare

As of December 2024, in the Data Management Platforms (DMP) category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 17.5%, up from 14.0% compared to the previous year. The mindshare of Salesforce DMP is 12.6%, up from 4.3% compared to the previous year. The mindshare of Palantir Foundry is 35.5%, up from 23.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Management Platforms (DMP)

Top Data Management Platforms (DMP) products

Rankings through

#1 Ranked

Palantir Foundry

Palantir Foundry is an enterprise data management platform offering comprehensive tooling for working with big data. Because it is an operating system made for modern enterprises, it is highly available and a continuously updated platform. Palantir Foundry is a fully managed SaaS platform that spans from cloud hosting and data integration to flexible analytics, visualization, model-building, operational decision-making, and decision capture. It equips technical and non-technical users to make data-driven operational decisions.

7.5

Rating

Reviews

598

Words/ Review

13,462

Total Views

298

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Leader

Informatica Intelligent Data Management Cloud (IDMC)

Informatica Intelligent Data Management Cloud (IDMC) aids data governance, metadata management, masking, and transformation. It's used for centralizing master data, managing ETL processes, ensuring data quality, and maintaining compliance. Notable features include data discovery, profiling, lineage, integration, and automated processes. Users desire better flexibility, support, and interface enhancements.

7.8

Rating

181

Reviews

546

Words/ Review

38,216

Total Views

170

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Informatica Intelligent Data Management Cloud (IDMC) vs Palantir Foundry

Buyer's Guide

Data Management Platforms (DMP)

December 2024

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Oracle BlueKai

BlueKai is the industry’s leading cloud-based big data platform that enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more-actionable information about targeted audiences.

246

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140

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Adobe Audience Manager

Audience Manager provides industry-leading services for online audience data management. Our product and services give digital advertisers and publishers the tools they need to control and leverage their data assets to help drive sales success.

163

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100

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Salesforce DMP

With Salesforce DMP, you can capture, unify, and activate your data to strengthen consumer relationships across every touchpoint with a powerful data management platform.

101

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Lotame DMP

Lotame's data management platform (DMP) enables you to collect first-party data from any source - including websites, apps, social, email, CRM, search, campaign data, and beyond - for one holistic view of your consumers, so you can deliver more relevant content, products and services, at the right time. You can use this data to create audience segments inside the DMP, by selecting the specific demographics, interests and actions you want to target against. Or, you can learn more about your consumers with insights gleaned from our global third-party data exchange. Industry-leading analytics tools built into Lotame’s DMP enable you to uncover new insights into both the audience segments you create and the people who engage with your content or campaigns.

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Use our free recommendation engine to learn which Data Management Platforms (DMP) solutions are best for your needs.

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824,053 professionals have used our research since 2012.

Cohesity Data Cloud

Consolidate your backups, file shares, object stores and data for dev/test and analytics on a web-scale data management platform.

8.0

Rating

Reviews

441

Words/ Review

526

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Cohesity Data Cloud vs Palantir Foundry

V12 CDP

The V12 CDP harnesses the power of each of these data sources and blends it with our suite of industry-leading 3rd party data assets to create one single version of the customer truth. Get to know your customers like never before and develop actionable insights to deploy unified customer journeys – wherever and whenever your customers prefer.

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Hortonworks Data Platform

The Hortonworks Data Platform (HDP) is widely used for managing and analyzing big data across various organizations. Key applications include optimizing data storage through its scalable structure, essential for handling significant data volumes effectively. It also enables advanced analytics by facilitating complex data processing, thereby enhancing decision-making with deeper insights. HDP excels in processing both streaming and batch data and supports the creation and management of robust data lakes, which are crucial for data governance and compliance. Key features appreciated by users include its efficient large-volume data handling and robust data processing capabilities, powered by the Hadoop ecosystem. Users also value its scalability, advanced security features ensuring data protection, and compatibility with various analytics and management tools, allowing seamless integration with existing systems.

8.3

Rating

Reviews

371

Words/ Review

451

Total Views

Neustar IDMP

The Neustar Identity Data Management Platform (IDMP) gives you that true, identity-based view required to effectively activate your marketing. And by “identity,” we mean a single source of robust, person-based data that has been securely pseudonymized to protect consumer privacy. Not just browser cookies, and definitely not mountains of outdated personal details. A cumulative legacy of customer interactions connecting past and present, known and unknown linkages, to build a singular view of your customer. A persistent record of identity that will improve the customer experience through relevance, personalization, and thoughtfulness across all channels.

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Nielsen DMP

Nielsen Data Management Platform (Nielsen DMP) helps you better manage, customize, activate and analyze your audience data. You can now continuously adjust your advertising and content across each channel to improve customer experience and marketing performance.

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Adform Audience Base

Audience and behavioral data are the currency of the future. Maximizing the value of your inventory requires a strategic overview and the ability to collect, control and understand your data. Adform Audience Base is our enterprise level Data Management Platform (DMP) built to help coordinate and utilize your fragmented buckets of disconnected data. With Audience Base you can confidently capture, categorize, combine and convert data for real-time decision making and monetization. This translates into direct top and bottom line growth that allows you to appropriately price inventory or drive new revenue through our data marketplace.

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Adjust Audience Builder

Retargeting users is a proven way to drive growth, but it can be challenging to gather all the necessary data required for partners to carry out retargeting campaigns. What should be a day-long task can take much longer. With Audience Builder, you can define audiences using your Adjust data and act immediately upon them.

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dJAX DMP Manager

With dJAX DMP Manager’s DMP, Marketers, Publishers and Agencies can rightly focus on improving the Customer experience across channels to turn out user data into valuable business insights and higher ROI. dJAX DMP offers a fully customizable solution which helps the Adtech and Martech to improve and achieve their Goals.

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Zipline DMP

Wunderman Data Products' Zipline DMP is an enterprise-scaled data management platform that helps marketers manage their own data, as well as third-party data, and build customized target audiences.

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Zipline DMP vs Neustar IDMP

MediaMath DMP

MediaMath’s next-gen Data Management Platform empowers marketers to control and activate their data seamlessly, giving them the tools to onboard, segment, understand and activate their data - in real time and without data loss - in omnichannel environments.

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Scikiq

An AI-powered data management platform that enables true data democratization.Integrates & centralizes all data sources, facilitates collaboration, empowers organisations for innovation, driven by Insights.

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Amazon DataZone

Amazon DataZone is a data management service that makes it faster and easier for customers to catalog, discover, share, and govern data stored across AWS, on premises, and third-party sources.

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Amobee DMP

When you put audience first, results follow. Data management is the heart of an effective audience-first strategy. Amobee DMP (formerly Turn DMP) delivers the kind of data that’s vital in knowing your customers intimately and understanding the true value of your efforts to engage with them.

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Amobee DMP vs Oracle BlueKai

Fortanix Data Security Manager

A unified data security platform powered by confidential computing that delivers a wide-range of data security services, including encryption, multi-cloud key management, tokenization, TDE and multiple other capabilities— from one single console.

170

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IBM Data Management Platform for MongoDB Enterprise Advanced

IBM Data Management Platform for MongoDB Enterprise Advanced is a data platform and document database that enables developers to build apps faster and distribute data to where it needs to be, with the freedom to run anywhere. This modern database platform provides a rich data environment and enterprise tooling to support mission-critical, highly secure and always-on deployments.

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Dataloop

Dataloop's data management and annotation platform streamlines the process of preparing visual data for machine and deep learning.

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Nektar

Supercharge your CRM by automatically capturing valuable contact and activity data scattered across tools. Leverage unified revenue data to consistently create more pipeline and close more deals.

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PK Classification

Create policies for everything from complex scenarios to basic classification, even pre-defined sensitive data types.Automatically apply tags to files based on business-level terms, such as confidential, public, and restricted.Understand exactly what kind of data exists and where precisely it is located.Automatically apply visual tags as data changes, and extend policy adoption to partners, vendors, and anywhere data moves.Discover and protect data tagged by classification solutions such as Microsoft, Titus, and Bolden James.Provide valuable data insight integrated with access control systems to ensure constant privacy.

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Cloudera Data Platform

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DataOps Suite

With DataOps DataFlow working as both – a Data Quality Manager Tool and a Full Fledged ETL tool, the user can perform a variety of data rules, checks and analysis on datasets pulled from any user-defined source, transformed and the results or transformed sets sunk into targets or Databases.

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SentinelOne Singularity Data Lake

SentinelOne Singularity Data Lake provides comprehensive data analytics for cybersecurity, enhancing threat detection and incident response. Key features include intuitive data visualization and flexible data storage. Some users note room for improvement in integration capabilities and ease of use for non-technical staff.

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Datuum

Datuum streamlines data integration with its intuitive design and robust automation capabilities, making data management efficient. It excels in accelerating workflow but could enhance customization options. Its valuable features cater to diverse needs, yet there is room to improve customer support services.

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Hasura

The fastest and simplest way to build, operate, federate, govern, and evolve a robust API (GraphQL, REST, etc) on all your data – across one domain or many. With a metadata-powered approach, Hasura brings a new level of ease to every step in the data API development journey – from build to deploy.

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Amazon FinSpace

Amazon FinSpace is used for managing, analyzing, and storing financial data. It supports compliance requirements, enhances data accessibility, and enables efficient processing and transformation of large datasets. FinSpace integrates with other AWS services and offers robust tools for data workflows, rapid querying, and detailed financial analysis with highlighted security and scalability.

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DNAnexus Platform

DNAnexus Platform offers robust data management and collaborative capabilities supporting genomic research initiatives. It provides efficient scalability and diverse applications for users, enhancing project workflows. Some reviewers note improvements could be made in deployment flexibility to better support diverse research environments.