There are a couple of areas for improvement with Lake Formation. One of the main challenges, especially when dealing with rich media content, like in MarTech (Marketing Technology) or ad agencies, is its versatility. Some clients feel that Lake Formation doesn’t meet their needs and they tend to prefer competitor products for those specific use cases. The second area for improvement is in data governance. Specifically, Lake Formation could enhance its capabilities in audit logs, real-time monitoring, and advanced data governance. This includes managing the entire data lineage—where the data originated, how it moves, and where it’s currently stored. The visibility of the data as it evolves is crucial, and that’s where more advanced governance capabilities would be beneficial.
