Linode is a service that hosts virtual machines for you.
It is important to me that Linode offers a small, but well-focused set of cloud computing services, and there are two reasons. I've got a lot of choices because you can do a lot of things with Linode, but the core of what they offer is the ability to host your own cloud.
The size of the applications that you can use is significant. For example, you can run some massive infrastructure through Linode if you need to. The focused set of services is important because if you compare with Amazon, for example, they have AWS cloud, and it has a lot of things that get really very confusing. I understand technology, but I'm a business person more than a technologist. So, for me, the fact that they're focused means that they are working on the latest technology.
They are also practical and don't just use a component because it's there. They've got specific paths, such as migration paths, and they understand what I call fundamental IT. They understand that very well and it's invaluable. For example, one time I had to contact support because someone on my end deleted something. I phoned them at two o'clock in the morning to open a support ticket and a human being answered the phone. They said, "Oh yeah, no, we can do that. All done." Ten minutes later, the problem was resolved and life was fine. Essentially, they understand the practicalities of IT the way it should be in terms of the fundamentals. This is something that a lot of people don't understand.
An example that I'm thinking of is where you have a large call center that is located somewhere else in the world and people don't speak English, which is always a problem. They've got scripts that they go through and based on what you describe, they try to tell you the problem or ask you more questions. You'll be forced to go through a poor process, whereas Linode doesn't do that. Linode is just human beings who are IT literate, for want of a better word, dealing with you at every step of the way. That's important.
To me, it's very important that they haven't lost their focus, even though their capabilities seem to have expanded quite a lot.
Another way that Linode has improved the way my organization functions is that I don't have to have the physical infrastructure, anywhere. This means that I can work from anywhere in the world with the same infrastructure. Whether I'm in the United Kingdom, whether I'm in South Africa, whether I'm in Costa Rica, makes no difference. This is a massive advantage.
Many people think that because it's the web, and it's all-pervasive, it is just "old hat". But to have infrastructure that you can access from anywhere is absolutely brilliant. So, that's one area.
I used to host all my own stuff but I've gotten to the point now where I think I've got one server in-house, and that is full of what I call pet projects. I don't even know if I've got backups of that.
On the topic of backups, human beings don't like doing them. Also, IT people set backups and never look at them again. At least at Linode, you choose their backups and you know you've got three backups a day that you could fall back on, in the worst case. It's brilliant for me from that point of view.
Because of the ease of use, I can offer it to more clients. It's a doorway for me to customers where maybe I would have had to have a much more technical staff. As it is now, I don't have to, and it's not a deal-breaker. The customer is not saying that I don't have a server expert because I do. It's Linode.
In terms of helping me to accelerate innovation, Linode has got a whole bunch of storage options now. They've got features where you can attach data in different ways, which is something that they have addressed in the past couple of years. You can have Amazon buckets, as well as other clever things. I don't know whether they were the first to support or offer things in this way, but they definitely made the accessibility to some of these more obscure storage options easier. If you want to attach to an S3 bucket, it's always been quite a challenge, whereas with Linode, you just put in your credentials and it'll attach to the bucket for you. From that point of view, I see them changing the underlying technology constantly because you see the upgrades as they come through. Without even having a strategy to remain on top of things, Linode has enabled that for me.
If I want to fire up anything that is attached to any of the common data types, it's not a difficult thing to do at all because that is what they're doing. For example, I've just seen something new on their site, which is called a cloud firewall. It's in beta testing. So, looking around, I can see that there's going to be a new service that they're going to add back on top of all of that. It means that if I've got a cloud firewall, I don't have to worry about other firewalls on my machines. I just stick them all behind one firewall. This means one setup, one cost, etc. That's innovation for you because, one, they're making life easier for me. I don't have to set up a whole bunch of things. Secondly, they make a new income stream for themselves, which is brilliant.