I like to describe it as an embedded Google that you can tailor with your own information. You can input your proprietary information and modify the weights and configuration of the search to tailor the results for your clients or services, like for internal tooling.
I can have a built-in flexible search engine. We used it specifically to return results to our clients in terms of listings based on their search and geographic location.
I like the fact that it's very powerful. It has many fine-tuning configurations. Essentially, every single piece of information you pass through it is a free document you can tailor. This allows me to craft the information in a manner that it can be easily searched.
For example, with our listings, we tailored them based on the individual's name, geographic location, and information specific to us, such as access to golf clubs and tennis courts. This very narrow information could then be used as part of the search results, providing our clients with a very intuitive search service.
The idea is that good search results lead to better commercial opportunities and customer retention because clients are satisfied with an easy-to-use service. That was definitely the greatest aspect of Algolia - it's a very powerful search engine.