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Campfire Interactive pros and cons

Vendor: Campfire Interactive

3.8 out of 5

12 reviews
76% willing to recommend

Pros & Cons summary

Campfire Interactive offers flexibility with customer-oriented solutions and unique predictive capabilities integrating IHS forecasts for automotive. Its standout features include opportunity management and sales forecasting. Integration with SAP enhances workflows, boosting revenue forecasting accuracy by 50%. However, it requires improved KPI measurements, seamless module interaction, and more accurate report generation. Entering opportunities is cumbersome, and role-based access controls lack flexibility for employees with multiple roles.

Buyer's Guide

Get pricing advice, tips, use cases and valuable features from real users of this product.

Prominent pros & cons

PROS

Campfire Interactive provides flexibility, allowing quick changes and is customer-oriented.

Unique predictive capabilities in the automotive sector through IHS forecast integration are appreciated.

Opportunity management and sales forecasting are standout features, recommended by users to numerous companies.

Deep integration with SAP and data management across various business processes and workflows is beneficial.

Enhanced forecasting accuracy has improved revenue forecasting projections by 50%.

CONS

There is a need for improved KPI measurements, particularly in relation to future bookings measured over the lifetime of a vehicle.

The modules lack seamless interaction, causing inefficiencies when switching between them.

Report generation is prone to inaccuracies, which can lead to misleading data.

Entering opportunities is cumbersome as it requires creating separate entries for each component.

Role-based access controls are inflexible for companies with employees holding multiple roles.

Campfire Interactive Pros review quotes

Global Manager of Sales Excellence at a manufacturing company with 10,001+ employees

Jan 23, 2025

I appreciate the flexibility of the company more than any specific software feature. I have worked with SAP and other software providers before, and since it is still a smaller company, there is a very personal exchange. If we have a simple need that does not require coding, the company is willing to make changes overnight or even within hours. They are truly flexible and customer-oriented.

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reviewer2649393

Sales Analyst at a manufacturing company with 1,001-5,000 employees

Feb 12, 2025

I like the visibility of global opportunities. Prior to using Campfire Interactive, we would conduct Excel-based reporting and sales meetings with everyone bringing their information. Now, we can check it daily, look at the reports daily, and see what is coming into the system and what needs to be managed.

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Market Intelligence & Sales Forecasting at RESRG Automotive

May 29, 2025

When it comes to opportunity management and sales forecasting, I have recommended Campfire Interactive to at least 10 companies over my career, including some of the largest Tier 1 automotive customer suppliers in the world. Different companies have adopted different aspects of Campfire Interactive and have been happy with the solution.

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Campfire Interactive

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reviewer2715126

Director of Sales at a manufacturing company with 1,001-5,000 employees

Jun 3, 2025

I appreciate the dashboard features and widget features of Campfire Interactive because it has the ability to consolidate data in bar graphs or pie charts, making it very easy to visualize the situation with new opportunities.

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CA

Global Director, Business Development & Marketing at Aludyne

Jun 13, 2025

The feature I appreciate the most about Campfire Interactive is probably the forecasting module, the way it links to IHS for the IHS forecast.

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reviewer2726082

Vice President Business Development at a manufacturing company with 10,001+ employees

Jun 19, 2025

I appreciate that Campfire Interactive has deep integration with SAP, which helps a lot.

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reviewer2727627

Director of Sales Planning at a manufacturing company with 5,001-10,000 employees

Jun 23, 2025

It fixed an issue where we are able to get all of our information in one spot. We have 23 different manufacturing plants whose systems do not communicate with each other. Campfire Interactive allowed us to bring all of our data into one platform.

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NP

Business Manager at RESRG automotive

Jun 23, 2025

The most important feature from Campfire Interactive is its ability to work together with other different applications that we use in our company, and I think that's one of the best features it has.

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KS

Kristin Schutter

Forecasting Manager at a manufacturing company with 10,001+ employees

Jul 3, 2025

The forecast accuracy of Campfire Interactive works effectively and their role-based access controls are good.

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SJ

Information Technology Manager at a manufacturing company with 10,001+ employees

Jan 27, 2026

Forecast accuracy in Campfire Interactive has saved time for the team that prepares the forecast.

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Campfire Interactive Cons review quotes

Global Manager of Sales Excellence at a manufacturing company with 10,001+ employees

Jan 23, 2025

I recently discussed with them the need for better KPI measurements in the automotive world. A big KPI in the automotive world is the bookings of the future years, and we measure that not in annual revenue but in the lifetime of any given vehicle.

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reviewer2649393

Sales Analyst at a manufacturing company with 1,001-5,000 employees

Feb 12, 2025

Because we use a multitude of modules, some of the interactions from one module to the other are not as seamless or fluid. I would like to see some more fluidness from one module to the other.

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Market Intelligence & Sales Forecasting at RESRG Automotive

May 29, 2025

From a technical standpoint, there are some limitations within the tool that are somewhat out of Campfire Interactive's control because it's a complicated industry to try and have one solution that fits all vendors. There are times when we go to execute reports from their system, and the data does not generate as expected.

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Campfire Interactive

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Learn what your peers think about Campfire Interactive. Get advice and tips from experienced pros sharing their opinions. Updated: February 2026.

882,744 professionals have used our research since 2012.

reviewer2715126

Director of Sales at a manufacturing company with 1,001-5,000 employees

Jun 3, 2025

One aspect that could be simplified with Campfire Interactive is the process of entering opportunities into the portal. Currently, if we receive a quotation for 20 parts, we can enter one opportunity in our homegrown system that allows us to list all 20 parts within that single opportunity, but Campfire Interactive requires creating separate opportunities for each part.

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CA

Global Director, Business Development & Marketing at Aludyne

Jun 13, 2025

I do not prefer the role-based access controls in Campfire Interactive. The role-based system makes sense on paper, but a company such as ours, where people wear multiple hats and different people have multiple roles in some cases, makes it very difficult at times to assign the correct people in the process. I've asked for years to give me, as an admin in the system, the ability to ignore the role and just select the person I want assigned to a task, because the role-based system makes it way more complicated than that.

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reviewer2726082

Vice President Business Development at a manufacturing company with 10,001+ employees

Jun 19, 2025

The areas of improvement for Campfire Interactive are in cycle plan management, forward model and backlog planning, user interface and usability, records management, price bump chart flexibility, and creation and facilitation of reports management.

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reviewer2727627

Director of Sales Planning at a manufacturing company with 5,001-10,000 employees

Jun 23, 2025

Regarding BI Reporting, the standard reporting module within Campfire Interactive primarily gives you an Excel data dump, and while there are some visualizations for creating dashboards, I found those limited for my needs. We started presenting the data to Microsoft Power BI, which is much better for generating the reports I want.

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NP

Business Manager at RESRG automotive

Jun 23, 2025

It could be a little bit more user-friendly.

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KS

Kristin Schutter

Forecasting Manager at a manufacturing company with 10,001+ employees

Jul 3, 2025

Because Campfire Interactive is seen as a standalone system, I do not think that it would be scalable at this point within my company.

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SJ

Information Technology Manager at a manufacturing company with 10,001+ employees

Jan 27, 2026

The UI itself is not very user-friendly. The reporting out of it isn't very user-friendly either.

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Show 1 more reviews (out of 11)

Product Categories

Product Categories

Opportunity Management

Project Management Software

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Related questions

13

When evaluating Opportunity Management, what aspect do you think is the most important to look for?

22

Why is Opportunity Management important for companies?