Cognizant CRM Services offer customized CRM solutions that address specific challenges in financial services, insurance, healthcare, retail and other industries. For a large bio-pharma company, Cognizant created a single customer management system that combined previously separate systems spread throughout the sales and marketing organization. The new multi-tiered solution was built using a single database to avoid data redundancy and inconsistency and separated business rules from underlying software code.
Cognizant CRM Services mindshare
As of November 2024, the mindshare of Cognizant CRM Services in the CRM Consulting category
stands at 4.9%, down
from 6.9% compared to the previous year, according to calculations based on PeerSpot user engagement data.
