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Acquia is a digital experience platform that allows companies to build, optimize, and operate websites, apps, and other digital experiences through specialized software and services. Their products include Acquia Cloud, Cloud IDE, Acquia DAM, customer data platform, campaign studio, site studio, Edge CDN, site and campaign factories, and personalization.
Through Acquia DXP, companies and their developers, marketers, and IT teams can create and broadcast digital products and services to maximize the exposure of the brand by reaching a broad customer audience. Organizations can rely on the features Acquia offers as a digital experience platform and provide their clients with the experience they require. Acquia’s features allow businesses to engage customers and establish a prominent digital presence. This DXP understands the need for companies to be able to reach their client base through many online channels and provides them with the right tools to build their digital experience platform.
Acquia Cloud Features
Acquia digital experience platform provides companies with two main features: the Drupal Cloud and the Marketing Cloud. Through Drupal, organizations can assemble the digital experiences that their clients need. The marketing cloud is created to break down data and help companies manage their digital marketing more easily.
Here is a summary of the features that a company can use if they chose Acquia as their DXP.
Acquia Cloud Benefits
The Acquia Cloud digital experience platform offers different features through a single DXP, making it easier for companies to reach their customers through a simplified site-building process. Some of the benefits of this DXP include:
HCL Digital Experience software empowers you to create, manage and deliver engaging omni-channel digital experiences to virtually all audiences. Offer an engaging customer experience with responsive content, targeted offers and consistent branding across channels (web, mobile web, and hybrid mobile/web applications). Provide outstanding service to your channel partners with integrated applications. Bring in powerful, flexible tools that allow business users to easily manage and create better content - and free IT staff to focus on other projects. Key features includes: Boost engagement with a streamlined digital experience, Offer a flexible and responsive design, Easily craft and manage your content, Leverage the power of Watson technology, Build your brand with an integrated DX platform and Embed social capabilities to help you connect.
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