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Acquia is a digital experience platform that allows companies to build, optimize, and operate websites, apps, and other digital experiences through specialized software and services. Their products include Acquia Cloud, Cloud IDE, Acquia DAM, customer data platform, campaign studio, site studio, Edge CDN, site and campaign factories, and personalization.
Through Acquia DXP, companies and their developers, marketers, and IT teams can create and broadcast digital products and services to maximize the exposure of the brand by reaching a broad customer audience. Organizations can rely on the features Acquia offers as a digital experience platform and provide their clients with the experience they require. Acquia’s features allow businesses to engage customers and establish a prominent digital presence. This DXP understands the need for companies to be able to reach their client base through many online channels and provides them with the right tools to build their digital experience platform.
Acquia Cloud Features
Acquia digital experience platform provides companies with two main features: the Drupal Cloud and the Marketing Cloud. Through Drupal, organizations can assemble the digital experiences that their clients need. The marketing cloud is created to break down data and help companies manage their digital marketing more easily.
Here is a summary of the features that a company can use if they chose Acquia as their DXP.
Acquia Cloud Benefits
The Acquia Cloud digital experience platform offers different features through a single DXP, making it easier for companies to reach their customers through a simplified site-building process. Some of the benefits of this DXP include:
Magnolia is one of the oldest and most popular digital experience platforms, delivering high-quality services for customers looking for established CMS solutions. Having started out as an open-source content management system, today Magnolia provides digital experience for some of the largest companies in the world. This DXP is Java-based and uses a JCR repository to store, search, and restore data. Organizations that employ IT specialists with expert Java knowledge can benefit from the services of Magnolia, but the company also provides education for beginners. Through the Magnolia education program, business owners who are inexperienced in Java or other technologies can learn the concepts of the CMS and use it to benefit the digital experience of their company.
The main industries that benefit from the services of Magnolia include retail and e-commerce, finance, travel, and media. According to Magnolia, companies from these industries benefit from increased revenues and improved customer service. Through the various services and features of Magnolia, an organization can build and establish a digital experience that can popularize the company online and expand the existing client list.
The features of Magnolia CMS allow you to create a personalized multi-channel digital experience while managing all content in one place. Magnolia divides its features into four main categories:
Magnolia CMS offers various benefits, including:
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