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ActiveCampaign vs LeadSquared comparison

ActiveCampaign and LeadSquared are both solutions in the CRM category. ActiveCampaign is ranked #33 with an average rating of 8.5, while LeadSquared is ranked #32 with an average rating of 7.5. ActiveCampaign holds a 0.3% mindshare in CRM, compared to LeadSquared’s 0.8% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 80% of LeadSquared users who would recommend it.
ActiveCampaign
Read 2 ActiveCampaign reviews
  • 114 Views
  • 72 Comparison Views
100% willing to recommend
LeadSquared
Read 4 LeadSquared reviews
  • 449 Views
  • 308 Comparison Views
80% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

LeadSquared and ActiveCampaign are competing in the customer relationship management market through automation. ActiveCampaign has the upper hand with superior features, making it appealing for feature-seeking buyers.

Features: LeadSquared offers efficient lead capture, segmentation, and automation workflows suited for sales-oriented strategies. ActiveCampaign provides comprehensive email marketing tools, advanced automation capabilities, and a wide range of integrations, which are suitable for marketing-intensive needs.

Ease of Deployment and Customer Service: LeadSquared presents a straightforward deployment model with robust customer support to aid clients promptly. ActiveCampaign, while offering a slightly more complex setup, provides extensive self-service resources and may experience slower support response times.

Pricing and ROI: LeadSquared provides budget-friendly options with quick ROI due to lower setup costs, which is ideal for small to medium businesses. ActiveCampaign, though requiring a higher upfront investment, delivers substantial long-term value through its extensive automation and marketing tools.

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To learn more, read our detailed ActiveCampaign vs. LeadSquared Report (Updated: April 2025).
Buyer's Guide
ActiveCampaign vs. LeadSquared
April 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ActiveCampaign
Ranking in CRM
33rd
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
LeadSquared
Ranking in CRM
32nd
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
4
Ranking in other categories
Marketing Automation (9th)
 

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of ActiveCampaign is 0.3%, up from 0.2% compared to the previous year. The mindshare of LeadSquared is 0.8%, down from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Laura Oosterbroek - PeerSpot reviewer
Easy to use, efficient marketing automation and CRM tool
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.
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Kauhslendra Singh - PeerSpot reviewer
Has an easy-to-understand user interface
We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."
"The initial setup is very easy."
"The most valuable feature of LeadSquared is an easy-to-understand user interface."
"The most valuable feature of LeadSquared is the customization."
"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."
 

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."
"The solution can get quite expensive, especially as you add more users."
"The solution's report section is not very capable and could be improved."
"The solution’s UI could be more user-friendly."
"The notifications and workflow management can be improved in LeadSquared."
 

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."
"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
"LeadSquared is not as costly as other CRM solutions."
"The license is paid yearly, and it is about 30 euros per month per user."
"We have an annual renewable license for LeadSquared."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
15%
Manufacturing Company
14%
Educational Organization
9%
Media Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?
The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.
See all answers
What needs improvement with ActiveCampaign?
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have importe...
See all answers
What is your primary use case for ActiveCampaign?
I use it For marketing automation purposes and for share repurpose purposes.
See all answers
What do you like most about LeadSquared?
The most valuable feature of LeadSquared is the customization.
See all answers
What is your experience regarding pricing and costs for LeadSquared?
Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.
See all answers
What needs improvement with LeadSquared?
The solution’s UI could be more user-friendly.
See all answers
 

Comparisons

No data available
Zoho CRM vs LeadSquared Logo
Zoho CRM vs LeadSquared
Compared 100% of the time
More LeadSquared Competitors
 

Product Reports

Buyer's Guide
CRM
March 2025
ActiveCampaign reportDownload ActiveCampaign product report
Buyer's Guide
CRM
March 2025
LeadSquared reportDownload LeadSquared product report
 

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?
  • Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
  • Email Marketing: Provides customizable templates and advanced reporting tools.
  • CRM Integration: Automates customer data management for efficient workflow processing.
  • Customer Experience Automation: Creates personalized experiences with data-driven insights.
  • Sales Automation: Streamlines sales processes through task management and deal updates.
What benefits should users look for in reviews of ActiveCampaign?
  • Enhanced Efficiency: Saves time through automation of repetitive tasks.
  • Improved Engagement: Increases interaction rates with personalized communications.
  • Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
  • Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign
LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.
LeadSquared
 

Sample Customers

Information Not Available
Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
Buyer's Guide
ActiveCampaign vs. LeadSquared
April 2025
Free Report: ActiveCampaign vs. LeadSquared
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