Try our new research platform with insights from 80,000+ expert users

ActiveCampaign vs Vtiger CRM comparison

ActiveCampaign and Vtiger are both solutions in the CRM category. ActiveCampaign is ranked #33 with an average rating of 8.5, while Vtiger is ranked #34 with an average rating of 7.0. ActiveCampaign holds a 0.3% mindshare in CRM, compared to Vtiger’s 0.7% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 100% of Vtiger users who would recommend it.
ActiveCampaign
Read 2 ActiveCampaign reviews
  • 114 Views
  • 72 Comparison Views
100% willing to recommend
Vtiger CRM
Read 3 Vtiger CRM reviews
  • 371 Views
  • 171 Comparison Views
100% willing to recommend
 

Comparison Buyer's Guide

Download the report
Executive SummaryUpdated on Dec 19, 2024

Vtiger CRM and ActiveCampaign compete in the CRM and marketing automation space. ActiveCampaign often stands out due to its advanced marketing features, while Vtiger CRM is noted for its pricing and support, appealing to cost-conscious businesses.

Features: Vtiger CRM includes sales automation, help desk, and project management, focusing on comprehensive CRM capabilities. ActiveCampaign is strong in email marketing, automation workflows, and machine learning functions for marketing-focused tasks.

Ease of Deployment and Customer Service: Vtiger CRM offers simple deployment and strong customer support via chat and email. ActiveCampaign provides cloud-based deployment with a more complex setup, supplemented by a resource library and community support.

Pricing and ROI: Vtiger CRM has competitive pricing with budget-friendly plans suitable for small to mid-sized businesses. ActiveCampaign, though pricier, delivers value with its extensive feature set, offering higher ROI for marketing-driven businesses.

DOWNLOAD THE COMPLETE REPORT
To learn more, read our detailed ActiveCampaign vs. Vtiger CRM Report (Updated: April 2025).
Buyer's Guide
ActiveCampaign vs. Vtiger CRM
April 2025
Download the complete report
Helped 847,625 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ActiveCampaign
Ranking in CRM
33rd
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Vtiger CRM
Ranking in CRM
34th
Average Rating
7.6
Reviews Sentiment
6.4
Number of Reviews
3
Ranking in other categories
Sales Force Automation (11th)
 

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of ActiveCampaign is 0.3%, up from 0.2% compared to the previous year. The mindshare of Vtiger CRM is 0.7%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Laura Oosterbroek - PeerSpot reviewer
Easy to use, efficient marketing automation and CRM tool
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.
Read full review
Valdi Venter - PeerSpot reviewer
A modular, easy-to-use solution that needs to improve support and include automation
There are one or two annoying things. For example, if you make a drop-down list of something, it doesn't automatically alphabetize the drop-down list. You have to manually go and drag items up and down and alphabetize them yourself. That's annoying. If you have five items in the drop-down list or if you have a hundred, it's just pathetic. It makes no sense that you have to do that because I've never seen it not work before in any other system that I've ever worked with. If you make a list of things, most solutions automatically put it in an alphabetized order. Or it'll put it in date order, but there is some order. It doesn't just go randomly in the order you create them. For example, I might load about 20 neighborhoods into a drop-down list, starting at "a" and ending at "z." But I might miss one of the "b's" and two of the "c's," so I add them, but they are added after the "z." Then I have to go to the bottom of the list, click on the one that starts with "b," and drag it all the way up to the "b's." That's just a pain in the butt.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."
"The most valuable feature of Vtiger CRM is automation."
"The fact that we can build our own modules on the solution is really quite attractive, and it's not overly complex."
 

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."
"If you make a drop-down list of something, it doesn't automatically alphabetize the drop-down list. You have to manually go and drag items up and down and alphabetize them yourself."
"The mobile design could improve in Vtiger CRM. It could be more user-friendly."
 

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."
"We are using the free open-source version of Vtiger CRM."
"The price doesn't change when you add users. It's a flat fee, and that's attractive."
report
See which vendors are best for you
Use our free recommendation engine to learn which CRM solutions are best for your needs.
See recommendations
847,625 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Educational Organization
66%
Real Estate/Law Firm
5%
Computer Software Company
5%
Logistics Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?
The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.
See all answers
What needs improvement with ActiveCampaign?
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have importe...
See all answers
What is your primary use case for ActiveCampaign?
I use it For marketing automation purposes and for share repurpose purposes.
See all answers
What do you like most about Vtiger CRM?
The fact that we can build our own modules on the solution is really quite attractive, and it's not overly complex.
See all answers
What is your experience regarding pricing and costs for Vtiger CRM?
The pricing, compared to other solutions, is very good. The price doesn't change when you add users. It's a flat fee, and that's attractive. Especially in South Africa, when you're working in Rand,...
See all answers
What needs improvement with Vtiger CRM?
There are one or two annoying things. For example, if you make a drop-down list of something, it doesn't automatically alphabetize the drop-down list. You have to manually go and drag items up and ...
See all answers
 

Comparisons

No data available
Odoo vs Vtiger CRM Logo
Odoo vs Vtiger CRM
Compared 66% of the time
Microsoft Dynamics CRM vs Vtiger CRM Logo
Microsoft Dynamics CRM vs Vtiger CRM
Compared 34% of the time
More Vtiger CRM Competitors
 

Product Reports

Buyer's Guide
CRM
March 2025
ActiveCampaign reportDownload ActiveCampaign product report
Buyer's Guide
CRM
March 2025
Vtiger CRM reportDownload Vtiger CRM product report
 

Also Known As

No data available
Vtiger Sales CRM
 

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?
  • Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
  • Email Marketing: Provides customizable templates and advanced reporting tools.
  • CRM Integration: Automates customer data management for efficient workflow processing.
  • Customer Experience Automation: Creates personalized experiences with data-driven insights.
  • Sales Automation: Streamlines sales processes through task management and deal updates.
What benefits should users look for in reviews of ActiveCampaign?
  • Enhanced Efficiency: Saves time through automation of repetitive tasks.
  • Improved Engagement: Increases interaction rates with personalized communications.
  • Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
  • Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign
vtiger CRM truly delivers tons of features at low cost. Vtiger manages everything from marketing campaigns, to sales force automation, to customer support.
Vtiger
 

Sample Customers

Information Not Available
Contus, eLobe, Breezway, Milky Way Ventures, GB Advisors
Buyer's Guide
ActiveCampaign vs. Vtiger CRM
April 2025
Free Report: ActiveCampaign vs. Vtiger CRM
Find out what your peers are saying about ActiveCampaign vs. Vtiger CRM and other solutions. Updated: April 2025.
DOWNLOAD NOW
847,625 professionals have used our research since 2012.
See our ActiveCampaign vs. Vtiger CRM report.
See our list of best CRM vendors.

We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.