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Affinio vs Oracle Data Cloud comparison

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Affinio
Ranking in Marketing Intelligence
21st
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
Oracle Data Cloud
Ranking in Marketing Intelligence
5th
Average Rating
10.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2025, in the Marketing Intelligence category, the mindshare of Affinio is 1.7%, down from 2.9% compared to the previous year. The mindshare of Oracle Data Cloud is 4.7%, down from 5.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Intelligence
 

Featured Reviews

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EB
A simple command allows moving from the primary to secondary site and back, without data loss
There is a little bit of a problem that we are concerned about, where there is a gap happening between the primary and the DRP - the product skips. We only found it when we move to the secondary site, the backup site. I would also like them to make it easier. The creation process is very long. There is a very long cookbook that we needed to build. It requires the DBA to build it well, and when you don't build it well it causes a lot of problems. We would like this process to be more automatic.
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Comparisons

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Overview

 

Sample Customers

BBC Worldwide, Spotify, L'Oreal, UM, Sony Music, 360i, Vayner Media, TBWA
Flipboard, Pandora, Kellogg's