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Alteryx vs Unifi comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 10, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Alteryx
Ranking in Data Preparation Tools
1st
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
84
Ranking in other categories
Predictive Analytics (1st), Data Science Platforms (6th)
Unifi
Ranking in Data Preparation Tools
7th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
Data Integration (57th), Data Governance (40th)
 

Mindshare comparison

As of January 2026, in the Data Preparation Tools category, the mindshare of Alteryx is 10.7%, down from 27.5% compared to the previous year. The mindshare of Unifi is 4.8%, up from 2.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Preparation Tools Market Share Distribution
ProductMarket Share (%)
Alteryx10.7%
Unifi4.8%
Other84.5%
Data Preparation Tools
 

Featured Reviews

Rajneesh Prajapati - PeerSpot reviewer
Senior Rpa Consultant at Accely Consulting
Time-saving workflows have transformed data preparation and predictive analysis for my team
Some of the best features Alteryx offers are its no and low-code capabilities. It delivers massive time-saving and includes spatial and predictive analysis. Alteryx includes built-in tools such as drive time analysis and linear regression, which are much harder to achieve in standard BI tools such as Power BI or Tableau. In addition to these features, Alteryx provides built-in spatial tools that can calculate drive time and location-based insights with minimal effort through drag-and-drop spatial tools, low complex coding, faster, and more accurate results. Linear regression predicts sales based on marketing spend, estimates costs based on usage, and identifies trends in historical data. Alteryx has positively impacted my organization by saving time, improving accuracy, and enabling better decision-making. Using Alteryx, complex tasks such as data cleansing, joining datasets, drive time analysis, and linear regression can be done much faster compared to manual Excel or SQL work. This reduces dependency on manual effort and lowers the risk of human error. Drive time analysis helps my organization make better location-based decisions, such as identifying optimal service areas or improving customer reach.
Doug Isabelle - PeerSpot reviewer
Owner at Doc-IT
Good management and pricing but not great for enterprise environments
In a high-density location, we're running into connectivity drops. There may be too many rouge devices broadcasting, and the devices is getting interference from another channel. The only to fix this is to reboot and we need something that reboots on the fly. We also need better security for VLANs and VPNs. There are issues with certain Apple devices. Technical support is not very helpful. The initial setup, which seemed straightforward at first, had to be redone. This may not have been the fault of the product. We're not sure what went wrong.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The drag and drop and layout is simple to understand, with intuitive names of features."
"The solution has excellent drag and drop functionality. There's no need for coding."
"The drag-and-drop functionality, the ready-to-use analytics module, and the ability to track my data pipelines visually are the solution's most valuable features."
"It is one of the most complete and great customer service that I experienced with a software company/ecosystem."
"Good data transformation."
"Alteryx effectively visualizes the flow of data and what happens at each stage. I also like that it's a no-code solution. I also like that you can troubleshoot certain parts of the workflow by putting them in a sandbox."
"Alteryx speeds up the time to obtain business answers/insights on data."
"I like that I can merge data from different sources into one place."
"It's easy to manage and support the user, our guests, and our customers if they have a problem."
"The controller makes it easy to control everything from one platform. The management is easy."
 

Cons

"The interface could be improved."
"There's a big jump in terms of pricing between license tiers. I'm not sure I understand why the price jumps are so high."
"The software is not fully optimized."
"The solution can be made more affordable."
"The scalability worries me a lot at the moment because the cost of the solution is high and it is not growing considerably. Unfortunately, we started during early COVID times and because of the economic downturn, all the cost cuttings, and everything, it is not growing as expected."
"Alteryx is just as complicated as coding, in my opinion."
"The tool could include more native connectors, such as for global ERPs, instead of requiring additional fees for these connections."
"The technical support could have a little bit of improvement."
"There are issues with certain Apple devices."
"It's stable, but it depends on the office and location."
 

Pricing and Cost Advice

"Alteryx is generally more suited for medium—to large companies due to its potentially high licensing costs."
"Opt for the three year subscription. It is 20% less than the yearly one."
"Alteryx isn't extortionately expensive, but it's not cheap either."
"It's very expensive. I'd rate it a four out of ten in terms of the price. It's great for big companies but not for small companies."
"Its price should be lower. The key thing that we see is that talking about ROI is an important element at the time of purchase. Cost becomes a factor in every discussion. Justifying the ROI for these kinds of workflows is always a challenge, and the only way to counter the challenge is by addressing the pricing."
"There are some implementation services and internal effort costs at the beginning but there is nothing else."
"The pricing is $5000 per year per production license."
"The solution has a more costly license than other tools in the market."
"There is no license. The solution is free."
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Top Industries

By visitors reading reviews
Financial Services Firm
22%
Manufacturing Company
9%
Computer Software Company
8%
Retailer
6%
Retailer
12%
Comms Service Provider
10%
Financial Services Firm
10%
Manufacturing Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise15
Large Enterprise53
No data available
 

Questions from the Community

What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
One of the differences is that with Alteryx you can use it as an ETL and analytics tool. Please connect with me directly if you want to know more.
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
Alteryx is an extremely easy and flexible data tool, flexible in terms of drag and drop toolset and also has python, R integrations if your team requires this. It can handle over 2 billion rows of...
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
I am not familiar with IBM SPSS Modeler, therefore, I cannot compare these two products. Regarding Alteryx I can say the following: - An excellent desktop tool for Data Prep and analytics. - Featu...
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Comparisons

 

Overview

 

Sample Customers

AnalyticsIq Inc., belk, BloominBrands Inc., Cardinalhealth, Cineplex, Dairy Queen
Big Incites, Cloudera, Flywheel Data, Hortonworks, MapR, Platfora, Qlik, Tableau Software, zData Inc.
Find out what your peers are saying about Alteryx vs. Unifi and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.