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Alteryx vs Unifi comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 10, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Alteryx
Ranking in Data Preparation Tools
1st
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
84
Ranking in other categories
Predictive Analytics (1st), Data Science Platforms (6th)
Unifi
Ranking in Data Preparation Tools
7th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
Data Integration (59th), Data Governance (40th)
 

Mindshare comparison

As of February 2026, in the Data Preparation Tools category, the mindshare of Alteryx is 9.7%, down from 27.3% compared to the previous year. The mindshare of Unifi is 5.4%, up from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Preparation Tools Market Share Distribution
ProductMarket Share (%)
Alteryx9.7%
Unifi5.4%
Other84.9%
Data Preparation Tools
 

Featured Reviews

Rajneesh Prajapati - PeerSpot reviewer
Senior Rpa Consultant at Accely Consulting
Time-saving workflows have transformed data preparation and predictive analysis for my team
Some of the best features Alteryx offers are its no and low-code capabilities. It delivers massive time-saving and includes spatial and predictive analysis. Alteryx includes built-in tools such as drive time analysis and linear regression, which are much harder to achieve in standard BI tools such as Power BI or Tableau. In addition to these features, Alteryx provides built-in spatial tools that can calculate drive time and location-based insights with minimal effort through drag-and-drop spatial tools, low complex coding, faster, and more accurate results. Linear regression predicts sales based on marketing spend, estimates costs based on usage, and identifies trends in historical data. Alteryx has positively impacted my organization by saving time, improving accuracy, and enabling better decision-making. Using Alteryx, complex tasks such as data cleansing, joining datasets, drive time analysis, and linear regression can be done much faster compared to manual Excel or SQL work. This reduces dependency on manual effort and lowers the risk of human error. Drive time analysis helps my organization make better location-based decisions, such as identifying optimal service areas or improving customer reach.
Doug Isabelle - PeerSpot reviewer
Owner at Doc-IT
Good management and pricing but not great for enterprise environments
In a high-density location, we're running into connectivity drops. There may be too many rouge devices broadcasting, and the devices is getting interference from another channel. The only to fix this is to reboot and we need something that reboots on the fly. We also need better security for VLANs and VPNs. There are issues with certain Apple devices. Technical support is not very helpful. The initial setup, which seemed straightforward at first, had to be redone. This may not have been the fault of the product. We're not sure what went wrong.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's super easy to learn how to use it — the learning curve is very small."
"Its initial setup is easy."
"The cloud deployment ensures it scales easily."
"The filtering is fast, and it provides a search tool that is great."
"The data transformation feature is the most valuable. The ability to ingest data, visualize data, and transform that data is useful."
"The drag and drop and layout is simple to understand, with intuitive names of features."
"Alteryx is user-friendly and allows easy creation of workflows compared to Informatica PowerCenter."
"The product's most valuable features include its ease of use for non-technical users and machine learning capabilities."
"The controller makes it easy to control everything from one platform. The management is easy."
"It's easy to manage and support the user, our guests, and our customers if they have a problem."
 

Cons

"More statistics tools: We can use to compare SPSS statistics with some automated advisory."
"There have been some issues with licensing, particularly with the increased prices. This has led some companies, including ours, to consider reducing the number of licenses or potentially discontinuing their use of Alteryx."
"It is a little bit pricey."
"The screen when you are looking into your workflows and your ETL processes needs to be improved. You cannot manage it very well."
"The workflow and pipeline need to improve."
"The product's pricing needs improvement."
"The solution could work on the BI side of the tool to make it a bit better."
"In the database, it should be more functional and connect to more big data, especially using IPI."
"There are issues with certain Apple devices."
"It's stable, but it depends on the office and location."
 

Pricing and Cost Advice

"Its price should be lower. The key thing that we see is that talking about ROI is an important element at the time of purchase. Cost becomes a factor in every discussion. Justifying the ROI for these kinds of workflows is always a challenge, and the only way to counter the challenge is by addressing the pricing."
"It's very expensive. I'd rate it a four out of ten in terms of the price. It's great for big companies but not for small companies."
"The pricing is $5000 per year per production license."
"It is $4,000 a year, so it is cheap versus other solutions. It also accomplishes three times the volume on the job in the same time (as the other solutions).​"
"While it offers extensive features, including predictive analytics, for those who mainly use it for data preparation and blending, the cost can be prohibitive."
"I rate the tool's pricing a two out of ten."
"Alteryx isn't extortionately expensive, but it's not cheap either."
"Opt for the three year subscription. It is 20% less than the yearly one."
"There is no license. The solution is free."
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Top Industries

By visitors reading reviews
Financial Services Firm
22%
Manufacturing Company
9%
Computer Software Company
8%
Healthcare Company
5%
Retailer
11%
Manufacturing Company
9%
Financial Services Firm
9%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise15
Large Enterprise53
No data available
 

Questions from the Community

What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
One of the differences is that with Alteryx you can use it as an ETL and analytics tool. Please connect with me directly if you want to know more.
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
Alteryx is an extremely easy and flexible data tool, flexible in terms of drag and drop toolset and also has python, R integrations if your team requires this. It can handle over 2 billion rows of...
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
I am not familiar with IBM SPSS Modeler, therefore, I cannot compare these two products. Regarding Alteryx I can say the following: - An excellent desktop tool for Data Prep and analytics. - Featu...
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Comparisons

 

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Sample Customers

AnalyticsIq Inc., belk, BloominBrands Inc., Cardinalhealth, Cineplex, Dairy Queen
Big Incites, Cloudera, Flywheel Data, Hortonworks, MapR, Platfora, Qlik, Tableau Software, zData Inc.
Find out what your peers are saying about Alteryx vs. Unifi and other solutions. Updated: December 2025.
881,384 professionals have used our research since 2012.