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Aurea CX Messenger vs VMware Tanzu Data Solutions comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Aurea CX Messenger
Ranking in Message Queue (MQ) Software
11th
Average Rating
9.0
Reviews Sentiment
7.7
Number of Reviews
7
Ranking in other categories
Business Activity Monitoring (4th), Enterprise Service Bus (ESB) (13th), SOA Governance (7th), Message Oriented Middleware (MOM) (8th)
VMware Tanzu Data Solutions
Ranking in Message Queue (MQ) Software
6th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
85
Ranking in other categories
Database Development and Management (8th), Relational Databases Tools (23rd), Data Warehouse (10th)
 

Mindshare comparison

As of June 2026, in the Message Queue (MQ) Software category, the mindshare of Aurea CX Messenger is 3.7%, up from 0.9% compared to the previous year. The mindshare of VMware Tanzu Data Solutions is 9.6%, up from 4.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Message Queue (MQ) Software Mindshare Distribution
ProductMindshare (%)
VMware Tanzu Data Solutions9.6%
Aurea CX Messenger3.7%
Other86.7%
Message Queue (MQ) Software
 

Featured Reviews

Radhey Rajput - PeerSpot reviewer
Sr. IT Analyst at NCR Corporation
Lightweight and efficient solution
It's very good and lightweight. But, it does not provide web service communication. But it is excellent for internal connections One valuable feature is the messaging broker. If there is a disruption, it restores the messages. And when the application is running, it delivers all the messages. The…
Karthik Shivaram - PeerSpot reviewer
Sr. Manager at STI INFOTECH PVT LTD
Improved multi-cloud data management has simplified operations and supports seamless Kubernetes
From my perspective, the biggest challenge with VMware right now is the pricing. To be very honest, in many cases I find myself recommending alternative solutions instead of VMware. Even if those alternatives come with a bit more complexity, customers are often more willing to accept that than the current VMware pricing model. In the past, VMware used a socket-based licensing model, which was easier for customers to understand and budget for. Now the shift to a core-based licensing model has significantly increased costs for many environments, especially for organizations running modern high-core CPUs. One positive aspect of the new model is that VMware has bundled several components together. For example, earlier when deploying vSphere, customers also had to purchase vCenter separately for management. Now multiple components are packaged into a single SKU, which simplifies some aspects of procurement and deployment. While this consolidation has its benefits, the overall licensing and commercial costs remain very high. Pricing is not the only issue. I believe Broadcom also needs to reconsider its strategy in light of the current market conditions. The approach they are taking may be strategic from a business perspective, but from what I see in the field, it is leading to lost opportunities. Many customers who previously relied on VMware are now actively exploring alternative virtualization platforms. I’m not sure where this direction will ultimately lead, but based on my experience, it is already affecting adoption. Since you’ve been trying to reach me for some time—and we also had a discussion a couple of years ago—I hope this feedback helps Broadcom understand the current sentiment in the market and potentially make adjustments. Another important concern is the way features are bundled. In many cases, customers only need basic virtualization and high availability capabilities. However, the current packaging often includes additional features that they may not need. A good analogy is that if a customer only needs an entry-level car, we shouldn’t be forced to sell them a Rolls-Royce. VMware could benefit from adopting a more modular or à la carte licensing model, where customers can choose only the components they truly require. For example, if a customer only needs core virtualization functionality, they should be able to purchase just that. This would allow partners and solution providers to better align solutions with customer requirements and position VMware more competitively in the market. Another challenge I want to highlight is the pricing model based on U.S. dollars and the way multi-year licensing is handled. In many enterprise and government projects, customers prefer to commit to three-year or five-year licenses and pay the full amount upfront. However, in approximately 20% of the deals I work on, we lose opportunities because VMware only provides dollar-based pricing for the first year. When it comes to the following years, the contract requires renewals annually rather than allowing a fixed multi-year upfront payment. This approach is particularly problematic for government and public sector customers. Many of them are ready and willing to pay for three or five years in advance, but the current VMware model does not support that structure effectively. Because pricing is tied to the U.S. dollar and subject to yearly adjustments, VMware does not lock in pricing for the full term. From a customer’s perspective, this introduces uncertainty and makes procurement more complicated. Ideally, if a price is quoted—for example, $100 per year—it should remain consistent across a multi-year agreement. Customers would be comfortable committing to a five-year term if the price were fixed and predictable. Unfortunately, that flexibility is currently not available across VMware products, whether it is vSphere, VMware Tanzu solutions, or other offerings. For large enterprise environments, one-year commitments are usually not practical. Many enterprise customers prefer longer-term agreements for budgeting and procurement reasons. Even when they are willing to accept the higher cost associated with the core-based licensing model, the lack of a clear multi-year upfront option often becomes a deal-breaker.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution's stability is excellent; it's one of the best features, and we haven't experienced any bugs or glitches that have affected its performance."
"ESB: Provides all kind of possibilities to resolve business needs. A lot of ready to use services plus custom Java services. I used a lot of them all."
"The solution offers excellent stability."
"Easy to deploy new services."
"My advice to anyone considering Aurea CX Messenger is just try it; from my experience, it is very easy to deploy, very easy to develop and to implement in production."
"The Messenger Broker is a really good feature."
"Before this, there was a separate front-end software setup for different departments in the organization, which is now clubbed together and provides a single platform for all departments functioning on different business aspects."
"Sonic is lightweight, scalable, and does the work; easy to start, setup, and manage, and compared with Oracle much easier and cheaper."
"I like the high throughput of 20K messages/sec, and that it supports multiple protocols."
"Scalability is simple because it's an MPP database; if you need more processing power or you need more storage, you just add a few more nodes in the cluster, and it works on common commodity hardware, so you can use any type of server without needing proprietary hardware, making it fairly flexible."
"With VMware Tanzu Greenplum, one can make a huge database table and analyze the queries by adding in the SQL command. Some hint or command for the query goes over the multi-parallel execution."
"The service and support we’ve received from both Pivotal and EMC has been exemplary."
"The message routing is the most valuable feature. It is effective and flexible."
"It's super easy to deploy and it also supports different languages and analytics."
"The parallel load features mean that Greenplum is capable of high-volume data loading in parallel to all of the cluster segments, which is really valuable."
"The most valuable feature for us is horizontal scaling."
 

Cons

"I would definitely like to see marketing for this product."
"Another issue, which again, I'm not aware if they already have because we have not updated to the latest version, but all the DevOps features would be nice to have because right now they are using their own deployment features."
"The improvement is that it should be on the cloud and use web services."
"Aurea CX Messenger could improve by making better use of the new APIs"
"Aurea CX Messenger could improve by making better use of the new APIs"
"The solution needs to improve support for new, more recent protocols on the API."
"You should not hurry with upgrades without testing the whole product completely."
"The solution needs to improve support for new, more recent protocols on the API."
"If you're outside IP address range, the clustering no longer has all the features which is problematic."
"The debugging capabilities and testing flexibilities need to be improved."
"Difficult to integrate with automated test and CICD Moving beyond basic configurations can be challenging Not clear how to implement durable subscriber connections Not clear how a Rabbit service restart allows subscriber auto re-connect Service cluster failover depends on shared disk infrastructure."
"Their implementation is quite tricky. It's not that easy to implement RabbitMQ as a cluster."
"Every so often, I need to clear out the queue during development."
"There are a lot of areas that can be improved. The bug fixes come as many patches like a start up instead of having scheduled release with proper improvements."
"If you have a user consuming a huge load of resources, it takes down the entire system."
"VMware Tanzu Greenplum needs improvement in the memory area and improved methods for quick access to the disc. So, one of the quick goals of Greenplum must work on enhancing access to the disc by adding hints in the database."
 

Pricing and Cost Advice

"Much better than Oracle SOA Suite."
"You pay nothing for licensing, because the commercial model is a subscription. Other environments, such as QA and Development, are included in the subscription"
"The pricing is not so high."
"This is an open source solution."
"It’s an open-source solution."
"It is an open-source product."
"Tanzu Greenplum's pricing is really competitive and gives excellent value for money."
"We are using the open-source version of this solution."
"The pricing for RabbitMQ is reasonable. It is worth the cost."
"On a scale of one to five, with five being the most competitive pricing, I would rate this solution as a four."
"It is the best product with best fit for price/performance customer objectives."
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Top Industries

By visitors reading reviews
Construction Company
11%
Manufacturing Company
10%
Non Profit
10%
Financial Services Firm
8%
Financial Services Firm
16%
Construction Company
9%
Outsourcing Company
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise5
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise11
Large Enterprise50
 

Questions from the Community

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How does IBM MQ compare with VMware RabbitMQ?
IBM MQ has a great reputation behind it, and this solution is very robust with great stability. It is easy to use, simple to configure and integrates well with our enterprise ecosystem and protocol...
What is your experience regarding pricing and costs for VMware Tanzu GemFire?
My experience with pricing, setup cost, and licensing for VMware Tanzu Data Solutions is that it is a bit expensive.
What needs improvement with VMware Tanzu GemFire?
From my perspective, the biggest challenge with VMware right now is the pricing. To be very honest, in many cases I find myself recommending alternative solutions instead of VMware. Even if those a...
 

Also Known As

CX Messenger Enterprise, Aurea Sonic ESB, Aurea Sonic, Aurea Sonic MQ
Greenplum, Pivotal Greenplum, VMware RabbitMQ, VMware Tanzu GemFire, VMware Postgres
 

Overview

 

Sample Customers

Heathrow, HomeServe, Paypal, Freedom Mortgage
General Electric, Conversant, China CITIC Bank, Aridhia, Purdue University
Find out what your peers are saying about Aurea CX Messenger vs. VMware Tanzu Data Solutions and other solutions. Updated: April 2026.
896,563 professionals have used our research since 2012.