Aurea CX Messenger vs VMware Tanzu Data Solutions comparison

Aurea and Broadcom are both solutions in the Message Queue (MQ) Software category. Aurea is ranked #12, while Broadcom is ranked #5 with an average rating of 8.5. Aurea holds a 3.5% mindshare in MQ, compared to Broadcom’s 9.3% mindshare. Additionally, 100% of Aurea users are willing to recommend the solution, compared to 89% of Broadcom users who would recommend it.

Aurea CX Messenger

Read 7 Aurea CX Messenger reviews

1,802 Views
487 Comparison Views

100% willing to recommend

VMware Tanzu Data Solutions

Read 85 VMware Tanzu Data Solutions reviews

7,363 Views
1,914 Comparison Views

89% willing to recommend

Aurea CX Messenger

VMware Tanzu Data Solutions

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Executive SummaryUpdated on Jan 27, 2025

VMware Tanzu Data Solutions and Aurea CX Messenger are leaders in data management and message queuing, respectively. VMware's robust support and competitive pricing give it an edge in cloud environments, while Aurea provides valuable real-time features at a balanced cost.

Features: VMware Tanzu Greenplum is recognized for its Massively Parallel Processing (MPP), data compression, and a wide range of SQL and programming language support. It offers enhanced data performance with distributed architecture, vital for large datasets. Aurea CX Messenger excels in message queuing, scalable architecture, and integration with durable messaging and clustering for high availability, ideal for real-time data handling projects.

Room for Improvement: VMware Tanzu Data Solutions needs improved stability, better scaling, and enhanced Big Data integration. Issues include query result consistency and outdated PostgreSQL features, with demands for improved upgrade paths and appliance reliability. Aurea CX Messenger requires improved alerts and a modern dashboard, with users desiring streamlined configuration and better message load management in large-scale deployments.

Ease of Deployment and Customer Service: VMware Tanzu Data Solutions enables flexible deployment across cloud environments with robust technical support and satisfactory customer service. Its support team offers comprehensive assistance. Aurea CX Messenger focuses on on-premises deployment, with effective and reliable technical support. VMware Tanzu stands out in hybrid and multi-cloud settings due to its flexibility.

Pricing and ROI: VMware Tanzu Data Solutions uses an open-source model with competitive paid support options, supporting large deployments with valuable features. Aurea CX Messenger operates on a subscription model, including various environments without extra licensing costs, making it a cost-competitive choice over more expensive enterprise solutions.

To learn more, read our detailed Aurea CX Messenger vs. VMware Tanzu Data Solutions Report (Updated: April 2026).

Buyer's Guide

Aurea CX Messenger vs. VMware Tanzu Data Solutions

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Aurea CX Messenger

Ranking in Message Queue (MQ) Software

12th

Average Rating

9.0

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

Business Activity Monitoring (4th), Enterprise Service Bus (ESB) (14th), SOA Governance (6th), Message Oriented Middleware (MOM) (8th)

VMware Tanzu Data Solutions

Ranking in Message Queue (MQ) Software

5th

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Database Development and Management (5th), Relational Databases Tools (14th), Data Warehouse (7th)

Mindshare comparison

As of May 2026, in the Message Queue (MQ) Software category, the mindshare of Aurea CX Messenger is 3.5%, up from 0.7% compared to the previous year. The mindshare of VMware Tanzu Data Solutions is 9.3%, up from 4.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Message Queue (MQ) Software Mindshare Distribution
Product	Mindshare (%)
VMware Tanzu Data Solutions	9.3%
Aurea CX Messenger	3.5%
Other	87.2%

Message Queue (MQ) Software

Featured Reviews

Radhey Rajput

Sr. IT Analyst at NCR Corporation

Lightweight and efficient solution

It's very good and lightweight. But, it does not provide web service communication. But it is excellent for internal connections One valuable feature is the messaging broker. If there is a disruption, it restores the messages. And when the application is running, it delivers all the messages. The…

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Karthik Shivaram

Sr. Manager at STI INFOTECH PVT LTD

Improved multi-cloud data management has simplified operations and supports seamless Kubernetes

From my perspective, the biggest challenge with VMware right now is the pricing. To be very honest, in many cases I find myself recommending alternative solutions instead of VMware. Even if those alternatives come with a bit more complexity, customers are often more willing to accept that than the current VMware pricing model. In the past, VMware used a socket-based licensing model, which was easier for customers to understand and budget for. Now the shift to a core-based licensing model has significantly increased costs for many environments, especially for organizations running modern high-core CPUs. One positive aspect of the new model is that VMware has bundled several components together. For example, earlier when deploying vSphere, customers also had to purchase vCenter separately for management. Now multiple components are packaged into a single SKU, which simplifies some aspects of procurement and deployment. While this consolidation has its benefits, the overall licensing and commercial costs remain very high. Pricing is not the only issue. I believe Broadcom also needs to reconsider its strategy in light of the current market conditions. The approach they are taking may be strategic from a business perspective, but from what I see in the field, it is leading to lost opportunities. Many customers who previously relied on VMware are now actively exploring alternative virtualization platforms. I’m not sure where this direction will ultimately lead, but based on my experience, it is already affecting adoption. Since you’ve been trying to reach me for some time—and we also had a discussion a couple of years ago—I hope this feedback helps Broadcom understand the current sentiment in the market and potentially make adjustments. Another important concern is the way features are bundled. In many cases, customers only need basic virtualization and high availability capabilities. However, the current packaging often includes additional features that they may not need. A good analogy is that if a customer only needs an entry-level car, we shouldn’t be forced to sell them a Rolls-Royce. VMware could benefit from adopting a more modular or à la carte licensing model, where customers can choose only the components they truly require. For example, if a customer only needs core virtualization functionality, they should be able to purchase just that. This would allow partners and solution providers to better align solutions with customer requirements and position VMware more competitively in the market. Another challenge I want to highlight is the pricing model based on U.S. dollars and the way multi-year licensing is handled. In many enterprise and government projects, customers prefer to commit to three-year or five-year licenses and pay the full amount upfront. However, in approximately 20% of the deals I work on, we lose opportunities because VMware only provides dollar-based pricing for the first year. When it comes to the following years, the contract requires renewals annually rather than allowing a fixed multi-year upfront payment. This approach is particularly problematic for government and public sector customers. Many of them are ready and willing to pay for three or five years in advance, but the current VMware model does not support that structure effectively. Because pricing is tied to the U.S. dollar and subject to yearly adjustments, VMware does not lock in pricing for the full term. From a customer’s perspective, this introduces uncertainty and makes procurement more complicated. Ideally, if a price is quoted—for example, $100 per year—it should remain consistent across a multi-year agreement. Customers would be comfortable committing to a five-year term if the price were fixed and predictable. Unfortunately, that flexibility is currently not available across VMware products, whether it is vSphere, VMware Tanzu solutions, or other offerings. For large enterprise environments, one-year commitments are usually not practical. Many enterprise customers prefer longer-term agreements for budgeting and procurement reasons. Even when they are willing to accept the higher cost associated with the core-based licensing model, the lack of a clear multi-year upfront option often becomes a deal-breaker.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ESB: Provides all kind of possibilities to resolve business needs. A lot of ready to use services plus custom Java services. I used a lot of them all."

"My advice to anyone considering Aurea CX Messenger is just try it; from my experience, it is very easy to deploy, very easy to develop and to implement in production."

"SDM: User-friendly tool which allows for a seamless approach to performing hotfixes, if required."

"The features that I have found most valuable are that it is very easy to develop. Most of it is graphical, but we also have the option to add any custom call that you need."

"Sonic is lightweight, scalable, and does the work; easy to start, setup, and manage, and compared with Oracle much easier and cheaper."

"Before this, there was a separate front-end software setup for different departments in the organization, which is now clubbed together and provides a single platform for all departments functioning on different business aspects."

"The solution is highly scalable, this is very important for us. It can handle a lot of messages."

"The Messenger Broker is a really good feature."

More Aurea CX Messenger pros

"Very fast for query processing."

"A very good, open-source platform."

"It's allowed us to do a lot of data analytics with it that we weren't able to do before."

"We saved lots of money in terms of licensing."

"Very sophisticated routing control and priority messaging capabilities"

"It stands out because it's opensource and cost effective, and it does everything pretty well."

"This has helped us bring down our end-to-end EDW load time to one-third the time and has enabled faster and efficient data analysis in a scalable environment without adding too much cost."

"Scalability is simple because it's an MPP database. If you need more processing power or you need more storage, you just add a few more nodes in the cluster. It works on common commodity hardware. You can use any type of server. You don't need to have proprietary hardware. It's fairly flexible."

Cons

"It should include/add more services with the product as per market demand. It should include custom Java services developed by any organization or provide a platform where users/developers can share ideas/custom services, etc."

"I don't know if the last version has the cloud option, but maybe that could be good. That could be something that is included."

"The solution needs to improve support for new, more recent protocols on the API."

"The 2015 version was a nightmare at the beginning compared with 2013 version."

"The solution needs to improve support for new, more recent protocols on the API."

"Aurea CX Messenger could improve by making better use of the new APIs"

"The improvement is that it should be on the cloud and use web services."

"You should not hurry with upgrades without testing the whole product completely."

More Aurea CX Messenger cons

"I'd like so see better scaling, better performance from in-memory databases, and a higher compression rate."

"When you have complex tasks, RabbitMQ is hard to use."

"Scalability issues are present."

"The initial setup is somewhat complex and the out-of-the-box configuration requires optimization."

"RabbitMQ needs 2 additional features: It is lacking a good dashboard on the web interface; maybe they can develop a dashboard for monitoring."

"There are some security concerns that have been raised with this product."

"RabbitMQ is clearly better supported on Linux than it is on Windows."

"The High Availability feature is not really reliable."

Pricing and Cost Advice

"You pay nothing for licensing, because the commercial model is a subscription. Other environments, such as QA and Development, are included in the subscription"

"Much better than Oracle SOA Suite."

"The pricing is not so high."

"On a scale of one to five, with five being the most competitive pricing, I would rate this solution as a four."

"The solution's pricing is cost-effective as it does not involve significant expenses. Licensing is required only for the server, while clients do not need any licensing. Therefore, it proves to be a cost-efficient option."

"Tanzu Greenplum's pricing is really competitive and gives excellent value for money."

"It is an open-source product."

"It is an open-source platform. Although, we have to pay for additional features."

"Since the tool is an open-source product, there is no need to pay anything."

"The product is available for free use since it is an open-source technology."

"The pricing for RabbitMQ is reasonable. It is worth the cost."

More VMware Tanzu Data Solutions pricing and cost advice

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Top Industries

By visitors reading reviews

Construction Company

11%

Manufacturing Company

10%

Non Profit

10%

Financial Services Firm

17%

Construction Company

Outsourcing Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	1
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	30
Midsize Enterprise	11
Large Enterprise	49

Questions from the Community

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How does IBM MQ compare with VMware RabbitMQ?

IBM MQ has a great reputation behind it, and this solution is very robust with great stability. It is easy to use, simple to configure and integrates well with our enterprise ecosystem and protocol...

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What do you like most about VMware RabbitMQ?

RabbitMQ provides access to SDKs for development and the ability to raise and log tickets if we encounter issues. We can integrate RabbitMQ using various languages like Java or Python using the pro...

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What needs improvement with VMware RabbitMQ?

Implementing a circuit breaker scenario using RabbitMQ is complicated. This complexity arises because manual intervention is required to manage worker details and handle operations based on worker ...

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Comparisons

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Compared 9% of the time

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Compared 7% of the time

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Compared 7% of the time

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Compared 7% of the time

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Compared 6% of the time

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Compared 5% of the time

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Compared 5% of the time

ActiveMQ vs VMware Tanzu Data Solutions

Compared 5% of the time

IBM MQ vs VMware Tanzu Data Solutions

Compared 4% of the time

Teradata vs VMware Tanzu Data Solutions

Compared 4% of the time

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Product Reports

Buyer's Guide

Business Activity Monitoring

April 2026

Download Aurea CX Messenger product report

Buyer's Guide

VMware Tanzu Data Solutions

April 2026

Download VMware Tanzu Data Solutions product report

Also Known As

CX Messenger Enterprise, Aurea Sonic ESB, Aurea Sonic, Aurea Sonic MQ

Greenplum, Pivotal Greenplum, VMware RabbitMQ, VMware Tanzu GemFire, VMware Postgres

Overview

Aurea CX Messenger is a robust messaging broker known for efficient message restoration and delivery. It simplifies deployment with a drag-and-drop tool and supports a variety of integration scenarios across on-premises environments.

Aurea CX Messenger facilitates reliable communication between over 130 third-party and in-house applications, utilizing ESB and MQ middleware. Its architecture separates transport from business logic layers, providing scalability across multiple servers. Security features and custom Java services add to its appeal. XSLT and JavaScript technologies aid developers in task management, offering a seamless working experience. SDM assists in managing diverse environments effectively. However, there's demand for better cloud adaptation, API utilization, and DevOps support, as well as improvements in update testing. Enhanced marketing strategies and support for recent protocols could boost adoption.

What features make Aurea CX Messenger stand out?

Drag-and-Drop Deployment: Simplifies setup and deployment with ease.
Separation of ESB Layers: Enhances architecture by distinguishing transport and business logic layers.
Custom Java Services: Allows tailoring with custom services.
Security Support: Offers robust security measures for peace of mind.
Scalability: Supports load distribution across multiple servers as traffic demands increase.

What benefits do reviews highlight?

Efficient Integration: Ensures seamless communication between numerous applications.
Developer-Friendly: Uses XSLT and JavaScript for streamlined development processes.
Comprehensive Management: SDM enables effective control over multiple environments.
On-Premises Deployment: Operates without needing cloud infrastructure.

Aurea CX Messenger is implemented across industries seeking to connect internal and external systems seamlessly. It supports the integration of application calls and facilitates data mapping, making it a valuable asset in environments reliant on diverse system communications.

Aurea

VMware Tanzu is a robust platform tailored for data warehousing, complex analytics, BI applications, and predictive analytics. It excels in scalability, performance, and parallel processing, enhancing data handling efficiency. Users report significant productivity improvements and streamlined operations, making it ideal for comprehensive data solutions.

Broadcom

Sample Customers

Heathrow, HomeServe, Paypal, Freedom Mortgage

General Electric, Conversant, China CITIC Bank, Aridhia, Purdue University

Buyer's Guide

Aurea CX Messenger vs. VMware Tanzu Data Solutions

April 2026

Free Report: Aurea CX Messenger vs. VMware Tanzu Data Solutions

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