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Automate vs Microsoft Power Automate comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
8.0
Automate saves time and resources, achieving ROI quickly by reducing manual tasks and IT staff needs through automation.
Sentiment score
7.8
Microsoft Power Automate is a cost-effective, efficient RPA solution with seamless integration, offering significant ROI and streamlining operations.
Fortra's Automate has effectively replaced the workload of an entire employee, saving us significant time and money.
It has helped us save time, and we've saved thousands of hours through automation.
 

Customer Service

Sentiment score
7.4
Automate customer service is praised for responsive, effective support despite occasional communication issues, with knowledgeable and helpful staff.
Sentiment score
6.3
Microsoft Power Automate support varies, with premium plans offering better service; users often rely on community resources.
They don't always understand the processes I'm trying to implement.
They are very responsive and have been able to resolve any issues I have encountered.
I would rate the technical support as a nine out of ten because it is quite fast and courteous.
Having experience with coding is essential to fully utilize Power Automate.
 

Scalability Issues

Sentiment score
7.0
Automate offers scalable, cost-effective deployment with support for load balancing and high availability, although scaling complexity exists.
Sentiment score
6.8
Microsoft Power Automate scales well for small to medium businesses, excelling within Microsoft environments but limited in complex integrations.
It is easy to increase one bot or one studio without needing to buy another orchestrator, which can be quite expensive.
 

Stability Issues

Sentiment score
7.0
Automate is praised for stability and performance, despite occasional errors, connectivity issues, and recommendations for server improvements.
Sentiment score
7.6
Microsoft Power Automate is stable and reliable, particularly for non-complex projects, with user ratings between seven and nine.
The stability of Fortra's Automate is excellent.
It has very robust features, and it is not prone to instability.
 

Room For Improvement

Users seek improvements in web automation, UI, security, OCR, integration, documentation, stability, AI, cloud functionality, and community access.
Microsoft Power Automate needs improvements in image recognition, integration, documentation, licensing, and user training to enhance user experience.
Integration with Amazon S3 is somewhat lacking.
I would prefer not having to log in to update a ticket; being able to respond via email would be beneficial.
I find that most important features are strong, however, there is a lack of good development for artificial intelligence, such as machine learning.
 

Setup Cost

Automate offers a cost-effective, scalable pricing model with lower costs per bot, unlike UiPath and Blue Prism.
Microsoft Power Automate offers cost-effective pricing, but additional premium features can increase expenses compared to other solutions.
Competitors are often more expensive than Automate.
It offered what we wanted at a good, competitive price.
It does a lot but also costs a lot.
 

Valuable Features

Automate offers easy task development and integration with AI resources, efficiently handling tasks with strong support for secure transfers.
Microsoft Power Automate offers a low-code interface, seamless integration, and cost-effective automation for enhanced productivity across multiple systems.
Automate's non-reliance on additional orchestrators makes it quite cost-effective.
The most valuable features of Fortra's Automate include its FTP functionality and file manipulation capabilities.
I really like the API functionality; it's a slick aspect of the solution when I'm using it.
We have saved thousands of hours by automating tasks that would have been labor-intensive and error-prone if done manually.
 

Categories and Ranking

Automate
Ranking in Robotic Process Automation (RPA)
5th
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
26
Ranking in other categories
No ranking in other categories
Microsoft Power Automate
Ranking in Robotic Process Automation (RPA)
2nd
Average Rating
7.8
Reviews Sentiment
7.0
Number of Reviews
126
Ranking in other categories
Process Mining (2nd)
 

Mindshare comparison

As of March 2025, in the Robotic Process Automation (RPA) category, the mindshare of Automate is 1.3%, up from 1.0% compared to the previous year. The mindshare of Microsoft Power Automate is 20.9%, down from 21.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Robotic Process Automation (RPA)
 

Featured Reviews

Anabel Marco - PeerSpot reviewer
Automates processes efficiently with cost-effective scaling and robust customer support
Web scraping is quite good since it offers a lot of possibilities. Another important feature for me is its compatibility with MBI, the Power that is ISEQUADO Centers. I appreciate the ability to scale and increase the number of bots or studios without additional expense. Automate's non-reliance on additional orchestrators makes it quite cost-effective.
Nilesh Pundkar - PeerSpot reviewer
Good for email routing and management features but additional costs for plug-ins
Power Automate has fewer features and more limitations in general. It's not as mature a product as some of the others, like UiPath or Automate Anywhere. One of the main issues I've found is that Power Automate struggles with accessing Excel or other Office documents on servers. Even though it's a Microsoft product, we often have to log in through remote systems, and syncing can be problematic due to the way we use servers. At the very least, they should provide access to Office 365 directly, without requiring additional logins on servers. Most people utilizing Power Automate are already working within the Office 365 environment. Any proof of concepts (POCs) using Power Automate would naturally be built on top of Office 365.
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839,422 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
14%
Healthcare Company
8%
Manufacturing Company
7%
Financial Services Firm
14%
Computer Software Company
13%
Manufacturing Company
10%
Insurance Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about HelpSystems AutoMate?
We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.
What is your primary use case for HelpSystems AutoMate?
I am a consultant and I am making a lot of processes in human resources, payroll, certifications, trainings, web scraping, pre-reporting, and many processes that need to be automated on the web. My...
What is your experience regarding pricing and costs for Fortra Automate?
The pricing is quite good compared to its competitors. Competitors are often more expensive than Automate. I would rate the pricing as an eight out of ten.
RPA that Bots can run without centralized control?
Yes, Attended Bots which can run without centralized control Module. RPA Tools like Automation Anywhere, uiPath ,Power Automation they do support this.
How do I choose between UiPath and Microsoft Power Automate?
Microsoft‌ ‌Power‌ ‌Automate‌ ‌is‌ ‌intuitive‌ ‌and‌ ‌easy‌ ‌to‌ ‌integrate‌ ‌and‌ ‌use.‌ ‌I‌ ‌like‌ ‌that‌ ‌there‌ ‌is‌ ‌no‌ ‌coding‌ ‌experience‌ ‌necessary,‌ ‌and‌ ‌appreciate‌ ‌the‌ ‌automated‌...
How is Automation Anywhere compared to Microsoft Power Automate?
‌Neither‌ ‌solution‌ ‌requires‌ ‌any‌ ‌coding‌ ‌experience,‌ ‌and‌ ‌both‌ ‌are‌ ‌easy‌ ‌to‌ ‌use‌ ‌and‌ ‌have‌ ‌great‌ ‌drag-and‌ ‌drop‌ ‌functionality.‌ ‌The‌ ‌training‌ ‌and‌ ‌resources‌ ‌for‌ ‌A...
 

Also Known As

HelpSystems Automate, Automate
Power Automate, Microsoft Flow, MS Power Automate, WinAutomation by Softomotive, ProcessRobot by Softomotive, Minit
 

Overview

 

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories
1. Coca-Cola 2. General Electric 3. Siemens 4. Accenture 5. Deloitte 6. Johnson & Johnson 7. Ford 8. Nestle 9. Procter & Gamble 10. IBM 11. Amazon 12. Google 13. Microsoft 14. Adobe 15. Cisco 16. Oracle 17. SAP 18. Intel 19. HP 20. Dell 21. Verizon 22. AT&T 23. T-Mobile 24. Walmart 25. Target 26. Home Depot 27. McDonald's 28. Starbucks 29. Nike 30. Apple 31. Facebook 32. Twitter
Find out what your peers are saying about Automate vs. Microsoft Power Automate and other solutions. Updated: January 2025.
839,422 professionals have used our research since 2012.