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AWS Snowball vs IBM Turbonomic comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Snowball
Ranking in Cloud Migration
12th
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
10
Ranking in other categories
Data Migration Appliances (1st)
IBM Turbonomic
Ranking in Cloud Migration
5th
Average Rating
8.8
Reviews Sentiment
7.4
Number of Reviews
205
Ranking in other categories
Cloud Management (4th), Virtualization Management Tools (4th), IT Financial Management (1st), IT Operations Analytics (4th), Cloud Analytics (1st), Cloud Cost Management (1st), AIOps (5th)
 

Mindshare comparison

As of April 2025, in the Cloud Migration category, the mindshare of AWS Snowball is 0.7%, up from 0.1% compared to the previous year. The mindshare of IBM Turbonomic is 4.0%, down from 5.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Migration
 

Featured Reviews

Kevin-Davis - PeerSpot reviewer
Seamless data transfer and efficient migration with customizable storage sizes
I like that I can take data and send it straight to S3 when it loads in. The interface for getting my data onto the Snowball is so streamlined. I don't know if you've ever seen it before. It's really cool. I connect them to the backplane of our existing network. I'm able to address it quickly and move the data quickly inside my customers' data centers. There's a little screen on it, which changes the UPS codes and all that stuff. The label and everything AWS electronic, so I don't have to deal with shipping issues. It makes it super simple and easy to use from end to end.
Keldric Emery - PeerSpot reviewer
Saves time and costs while reducing performance degradation
It's been a very good solution. The reporting has been very, very valuable as, with a very large environment, it's very hard to get your hands on the environment. Turbonomic does that work for you and really shows you where some of the cost savings can be done. It also helps you with the reporting side. Me being able to see that this machine hasn't been used for a very long time, or seeing that a machine is overused and that it might need more RAM or CPU, et cetera, helps me understand my infrastructure. The cost savings are drastic in the cloud feature in Azure and in AWS. In some of those other areas, I'm able to see what we're using, what we're not using, and how we can change to better fit what we have. It gives us the ability for applications and teams to see the hardware and how it's being used versus how they've been told it's being used. The reporting really helps with that. It shows which application is really using how many resources or the least amount of resources. Some of the gaps between an infrastructure person like myself and an application are filled. It allows us to come to terms by seeing the raw data. This aspect is very important. In the past, it was me saying "I don't think that this application is using that many resources" or "I think this needs more resources." I now have concrete evidence as well as reporting and some different analytics that I can show. It gives me the evidence that I would need to show my application owners proof of what I'm talking about. In terms of the downtime, meantime, and resolution that Turbonomic has been able to show in reports, it has given me an idea of things before things happen. That is important as I would really like to see a machine that needs resources, and get resources to it before we have a problem where we have contention and aspects of that nature. It's been helpful in that regard. Turbonomic has helped us understand where performance risks exist. Turbonomic looks at my environment and at the servers and even at the different hosts and how they're handling traffic and the number of machines that are on them. I can analyze it and it can show me which server or which host needs resources, CPU, or RAM. Even in Azure, in the cloud, I'm able to see which resources are not being used to full capacity and understand where I could scale down some in order to save cost. It is very, very helpful in assessing performance risk by navigating underlying causes and actions. The reason why it's helpful is because if there's a machine that's overrunning the CPU, I can run reports every week to get an idea of machines that would need CPU, RAM, or additional resources. Those resources could be added by Turbonomic - not so much by me - on a scheduled basis. I personally don't have to do it. It actually gives me a little bit of my life back. It helps me to get resources added without me physically having to touch each and every resource myself. Turbonomic has helped to reduce performance degradation in the same way as it's able to see the resources and see what it needs and add them before a problem occurs. It follows the trends. It sees the trends of what's happening and it's able to add or take away those resources. For example, we discuss when we need to do certain disaster recovery tests. Over the years, Turbo will be able to see, for example, around this time of year that certain people ramp up certain resources in an environment, and then it will add the resources as required. Another time of year, it will realize these resources are not being used as much, and it takes those resources away. In this way, it saves money and time while letting us know where we are. We've saved a great deal of time using this product when I consider how I'd have to multiply myself and people like me who would have to add resources to devices or take resources away. We've saved hundreds of hours. Most of the time those hours would have to be after hours as well, which are more valuable to me as that's my personal time. Those saved hours are across months, not years. I would consider the number of resources that Turbonomic is adding and taking away and the placement (if I had to do it all myself) would end up being hundreds of hours monthly that would be added without the help of Turbonomic. It helps us to meet SLAs mainly due to the fact that we're able to keep the servers going and to keep the servers in an environment, to keep them to where (if we need to add resources) we can add them at any given time. It will keep our SLAs where they need to be. If we were to have downtime due to the fact that we had to add resources or take resources away and it was an emergency, then that would prevent us from meeting our SLAs. We also use it to monitor Azure and to monitor our machines in terms of the resources that are out there and the cost involved. In a lot of cases, it does a better job of giving us cost information than Azure itself does. We're able to see the cost per machine. We're able to see the unattached volume and storage that we are paying for. It gives us a great level of insight. Turbonomic gives us the time to be able to focus on innovation and ongoing modernization. Some of the tasks that it does are tasks that I would not necessarily have to do. It's very helpful in that I know that the resources are there where they need to be and it gives me an idea of what changes need to be made or what suggestions it's making. Even if I don't take them, I'm able to get a good idea of some best practices through Turbonomic. One of the ways that Turbonomic does to help bring new resources to market is that we are now able to see the resources (or at least monitor the resources) before they get out to the general public within our environment. We saw immediate value from the product in the test environment. We set it up in a small test environment and we started with just placement and we could tell that the placement was being handled more efficiently than what VMware was doing. There was value for us in placement alone. Then, after we left the placement, we began to look at the resources and there were resources. We immediately began to see a change in the environment. It has made the application and performance better, mainly due to the fact that we are able to give resources and take resources away based on what the need is. Our expenses, definitely, have been in a better place based on the savings that we've been able to make in the cloud and on-prem. Turbonomic has been very helpful in that regard. We've been able to see the savings easily based on the reports in Turbonomic. That, and just seeing the machines that are not being used to capacity allows us to set everything up so it runs a bit more efficiently.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"AWS offers managed services which save time and reduce administrative overhead."
"The flexibility of AWS Snowball is valuable. Its security allows for the ability to move and secure data without concern if the device is lost and the option to trace it back to AWS data centers."
"It's a nice way of shipping a lot of data without using a network."
"The solution is elastic."
"You are able to scale the solution vertically. It's very scalable."
"The most valuable features of AWS Snowball for me are its security measures and its flexibility."
"I like that I can take data and send it straight to S3 when it loads in."
"AWS helps save time and costs, being a managed cloud provider with evolving services."
"I have the ability to automate things similar to the Orchestrator stuff. I do have the ability to have it do some balancing, and if it sees some different performance metrics that I've set not being met, it'll actually move some of my virtual machines from, let's say, one host to another. It is sort of an automation tool that helps me. Basically, I specify the metric, and if I get a certain host or something being over-utilized, it'll automatically move the virtual machines around for me. It basically has to snap into my vCenter and then it can make adjustments and move my virtual machines around. It also has some very nice reporting tools built around virtual machines. It tells you how much storage, memory, or CPU is being used monthly, and then it gives you a very nice way to be able to send out billing structure to your end users who use servers within your environment."
"The most important feature to us is an objective measurement of VM headroom per cluster. In addition, the ability to check for the right-sizing of VMs."
"Turbonomic can show us if we're not using some of our storage volumes efficiently in AWS. For example, if we've over-provisioned one of our virtual machines to have dedicated IOPs that it doesn't need, Turbonomic will detect that and tell us."
"With Turbonomic, we were able to reduce our ESX cluster size and save money on our maintenance and license renewals. It saved us around $75,000 per year but it's a one-time reduction in VMware licensing. We don't renew the support. The ongoing savings is probably $50,000 to $75,000 a year, but there was a one-time of $200,000 plus."
"Using this product helps us to reduce performance risk because it shows us where resources are needed but not yet allocated."
"We have a system where our developers automate machine builds, and that is constantly running out of resources. Turbonomic helps us with that, so I don't have to keep buying hardware. The developers always say, "They don't have enough. They don't have enough. They don't have enough," when they just configured it improperly. Therefore, Turbonomic helps us identify configuration issues on their side so it doesn't cost me money on the other end to buy resources that I don't really need."
"With over 2500 ESX VMs, including 1500+ XenDesktop VDI desktops, hosted over two datacentres and 80+ vSphere hosts, firefighting has become something of the past."
"The biggest value I'm getting out of VMTurbo right now is the complete hands-off management of equalizing the usage in my data center."
 

Cons

"There's always room for improvement as you use the service more and gain expertise. Some challenges I've faced include the time factor (data transfer can be time-consuming), data validation after the transfer, risks associated with physical handling and shipping of the device, and ensuring data security during transit."
"It would be helpful if Snowball provided more kinds of connectivity. That will make it easier to add and move data."
"24/7 support is more expensive on AWS compared to Azure."
"It's not an easy product to start using for a beginner, but If you're a professional, it's easy to understand."
"The stability of the solution isn't ideal and should be improved."
"Snowball is not interesting and is a pain to deal with."
"It's not cheap."
"If AWS Snowball is intercepted, there is a potential risk of unauthorized access to the data."
"It can be more agnostic in terms of the solutions that it provides. It can include some other cost-saving methods for the public cloud and SaaS applications as well."
"After running this solution in production for a year, we may want a more granular approach to how we utilize the product because we are planning to use some of its metrics to feed into our financial system."
"I would love to see Turbonomic analyze backup data. We have had people in the past put servers into daily full backups with seven-year retention and where the disk size is two terabytes. So, every single day, there is a two terabyte snapshot put into a Blob somewhere. I would love to see Turbonomic say, "Here are all your backups along with the age of them," to help us manage the savings by not having us spend so much on the storage in Azure. That would be huge."
"The management interface seems to be designed for high-resolution screens. Somebody with a smaller-resolution screen might not like the web interface. I run a 4K monitor on it, so everything fits on the screen. With a lower resolution like 1080, you need to scroll a lot. Everything is in smaller windows. It doesn't seem to be designed for smaller screens."
"It sometimes does get false positives. Sometimes, it'll move something when it really wasn't a performance metric. I've seen it do that, but it's pretty much an automated tool for performance. We've only got about 500 virtual machines, so lots of times, I'm able to manage it physically, but it's definitely a nice tool for a larger enterprise that might be managing 2,000 or 3,000 virtual machines."
"Some features are only available via changes to the deployment YAML, and it would be better to have them in the UI."
"In Azure, it's not what you're using. You purchase the whole 8 TB disk and you pay for it. It doesn't matter how much you're using. So something that I've asked for from Turbonomic is recommendations based on disk utilization. In the example of the 8 TB disk where only 200 GBs are being used, based on the history, there should be a recommendation like, "You can safely use a 500 GB disk." That would create a lot of savings."
"They could add a few more reports. They could also be a bit more granular. While they have reports, sometimes it is hard to figure out what you are looking for just by looking at the date."
 

Pricing and Cost Advice

"It's not a cheap solution, but the price is right for the product."
"The tool's pricing depends on the type of Snowball device you choose, the amount of data you need to transfer, and the service fees involved. There’s a standard price for larger data transfers and a flat job fee, which includes the first ten days of on-site usage. Typically, there are no additional data transfer fees."
"I don't know the current prices, but I like how the licensing is based on the number of instances instead of sockets, clusters, or cores. We have some VMs that are so heavy I can only fit four on one server. It's not cost-effective if we have to pay more for those. When I move around a VM SQL box with 30 cores and a half-terabyte of RAM, I'm not paying for an entire socket and cores where people assume you have at least 10 or 20 VMs on that socket for that pricing."
"What I can advise is to trial the product, taking advantage of the Turbonomic pre-sales implemention support and kickstart training."
"It was an annual buy-in. You basically purchase it based on your host type stuff. The buy-in was about 20K, and the annual maintenance is about $3,000 a year."
"The pricing and licensing are fair. We purchase based on benchmark pricing, which we have been able to get. There are no surprise charges nor hidden fees."
"In the last year, Turbonomic has reduced our cloud costs by $94,000."
"When we have expanded our licensing, it has always been easy to make an ROI-based decision. So, it's reasonably priced. We would like to have it cheaper, but we get more benefit from it than we pay for it. At the end of the day, that's all you can hope for."
"The product is fairly priced right now. Given its capabilities, it is excellently priced. We think that the product will become self-funding because we will be able to maximize our resources, which will help us from a capacity perspective. That should save us money in the long run."
"Everybody tells me the pricing is high. But the ROIs are great."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
14%
Government
9%
Manufacturing Company
7%
Financial Services Firm
14%
Computer Software Company
13%
Manufacturing Company
10%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is better - Microsoft Azure Data Box or AWS Snowball?
Microsoft Azure Databox is a 45-pound, super rugged, tamper-resistant, human-managed hardware appliance that can transfer up to 100TB of data capacity to copy, store, then send to the Azure cloud. ...
What do you like most about AWS Snowball?
The most valuable features of AWS Snowball for me are its security measures and its flexibility.
What is your experience regarding pricing and costs for AWS Snowball?
Depending of what is your priority; UseAWS Snowball if you are heavily invested in AWS or need edge computing features Choose Azure Data Box for smooth integration with Azure and potentially lower ...
What is your experience regarding pricing and costs for Turbonomic?
It offers different scenarios. It provides more capabilities than many other tools available. Typically, its price is set as a percentage of the consumption of some of our customers' services. The ...
What needs improvement with Turbonomic?
The implementation could be enhanced.
What is your primary use case for Turbonomic?
We use IBM Turbonomic to automate our cloud operations, including monitoring, consolidating dashboards, and reporting. This helps us get a consolidated view of all customer spending into a single d...
 

Also Known As

Amazon AWS Snowball, Amazon Snowball, Snowball
Turbonomic, VMTurbo Operations Manager
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Wazee Digital, Craftsy, Live Nation, Essess
IBM, J.B. Hunt, BBC, The Capita Group, SulAmérica, Rabobank, PROS, ThinkON, O.C. Tanner Co.
Find out what your peers are saying about AWS Snowball vs. IBM Turbonomic and other solutions. Updated: April 2025.
846,617 professionals have used our research since 2012.