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BigID vs Microsoft Purview Data Lifecycle Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

BigID
Ranking in Data Governance
5th
Average Rating
8.2
Reviews Sentiment
7.3
Number of Reviews
12
Ranking in other categories
Data Privacy Management Software (3rd), Data Security Posture Management (DSPM) (7th)
Microsoft Purview Data Life...
Ranking in Data Governance
25th
Average Rating
8.0
Reviews Sentiment
7.7
Number of Reviews
2
Ranking in other categories
Microsoft Security Suite (32nd)
 

Mindshare comparison

As of April 2025, in the Data Governance category, the mindshare of BigID is 7.6%, up from 5.8% compared to the previous year. The mindshare of Microsoft Purview Data Lifecycle Management is 0.4%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance
 

Featured Reviews

Ankita Sabale - PeerSpot reviewer
Predefined classifiers in place support sensitive data scanning effectively
BigID does not currently support Kerberos authentication for DataStax. On the user interface, analyzing true and false positives can be challenging, as I can only view 2,000 characters at a time. When tagging scan results, all objects get tagged without the option to untag specific ones. This requires reverting changes through MongoDB, which can result in data loss.
Al Mcpherson - PeerSpot reviewer
Provides clear visibility into our entire information estate, reduces our time to action, and saves us time
The integration across Azure is straightforward. Microsoft Purview Data Lifecycle Management has been a game-changer for our data governance. We now have clear visibility into our entire information estate, allowing us to pinpoint data location and implement effective classification. Even though real-time compliance isn't a current need, Microsoft Purview Data Lifecycle Management offers that capability for future requirements. Purview Data Lifecycle Management has reduced our time to action – since we previously lacked such a tool, it's effectively cut our response time in half. Purview Data Lifecycle Management has saved us one working day per month.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The data classification offered by the tool can help companies improve their security strategy"
"The tool's most valuable feature is correlation. Using BigID's data classification capabilities has strengthened our data security. It lets me classify and connect data, which helps me manage data at various classification levels."
"BigID is more advanced than Microsoft Purview when it comes to machine learning and AI development tools."
"I like BigID's in-depth discovery and scanning capabilities, especially for unstructured data. This feature is a standout compared to competitors. The tool's data classification capabilities are impressive. It offers custom classifiers and a blend of regular exploration and artificial intelligence, making it a next-generation solution. This enhances data security, and its security posture management is straightforward and user-friendly."
"BigID integrates well with our other products."
"BigID has one of the best technical support teams."
"The most valuable feature of BigID is its large number of classifiers, which allow us to scan for specific data such as SSN numbers."
"It provides a unified view across different databases and supports a wide range of data source types, including cloud and on-premises systems."
"The UI is the most valuable feature."
"The automatic data labeling is compelling, and we are investigating its use."
"Purview's built-in functionality provides immediate access to reports, streamlining the entire process."
 

Cons

"Improvement could be made in data consent management and data privacy impact assessment."
"I want them to focus on data mapping, assessment, automation workflow, and privacy incident management. The privacy tools have not been widely used, and they have not invested much in privacy code privacy tools."
"More classifications about different states are needed"
"BigID is expensive. I prefer McAfee."
"The tool currently lacks security features."
"Some users find catalog navigation challenging due to the lack of a search-by-column feature, which makes it difficult to locate specific data quickly."
"BigID needs improvement in terms of automation."
"There are some shortcomings when it comes to Calvirus authentication, which is not yet supported by BigID."
"Microsoft's Purview Data Lifecycle Management preview features can be unreliable, hindering their usefulness."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
 

Pricing and Cost Advice

"I think that BigID's pricing is very reasonable."
"The solution is not licensed per user but rather based on capacity. For instance, organizations with large amounts of data, such as 50 GB or more, are the ones that typically qualify for BigID."
"The solution is expensive."
"The pricing depends. If you have thousands of data sources to connect and manage, and you struggled with an MDM package in the past, you'll find BigID valuable and even cheap. But if you're a small business, it's probably not the right tool for you."
"The product is expensive, but so are all competitor tools"
"The service operates on a pay-as-you-go basis, charging an extra one cent per field of metadata scanned in our data."
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Top Industries

By visitors reading reviews
Financial Services Firm
26%
Computer Software Company
9%
Insurance Company
8%
Manufacturing Company
6%
Computer Software Company
13%
Manufacturing Company
12%
Financial Services Firm
12%
Healthcare Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about BigID?
I like BigID's in-depth discovery and scanning capabilities, especially for unstructured data. This feature is a standout compared to competitors. The tool's data classification capabilities are i...
What needs improvement with BigID?
BigID does not currently support Kerberos authentication for DataStax. On the user interface, analyzing true and false positives can be challenging, as I can only view 2,000 characters at a time. W...
What is your primary use case for BigID?
BigID is part of our data governance project. We onboard data sources in our environment and scan for specific sensitive data sets, such as SSN numbers, passport numbers, and medical information, w...
What is your experience regarding pricing and costs for Microsoft Purview Data Lifecycle Management?
We opted for Purview Data Lifecycle Management due to its significant cost advantage over competitors. At a 95 percent price reduction, it was a clear winner. The service operates on a pay-as-you-g...
What needs improvement with Microsoft Purview Data Lifecycle Management?
Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started.
What is your primary use case for Microsoft Purview Data Lifecycle Management?
We use Microsoft Purview Data Lifecycle Management for labeling our data.
 

Also Known As

No data available
Microsoft Information Governance
 

Overview

 

Sample Customers

Home Depot, Grant Thornton LLP, Cimpress, Fidelity Investments
Information Not Available
Find out what your peers are saying about BigID vs. Microsoft Purview Data Lifecycle Management and other solutions. Updated: March 2025.
847,862 professionals have used our research since 2012.