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Birst vs ThoughtSpot comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
8.3
Birst offers substantial returns by providing visualization tools that impact the organization through enhanced sales and data access capabilities.
Sentiment score
7.1
ThoughtSpot users report improved time efficiency and cross-regional marketing, yet ROI varies with user count and onboarding ease.
Using ThoughtSpot has resulted in significant time savings and improved business sales by allowing us to identify sellers and buyers across regions, facilitating targeted marketing.
 

Customer Service

Sentiment score
7.2
Birst's technical support is mixed; praised for responsiveness and customer service but faces challenges with time zones and reliance on forums.
Sentiment score
6.7
ThoughtSpot's support is proactive and responsive but has a limited knowledge base and lengthy feature integration processes.
I stopped opening tickets due to insufficient and untimely responses.
ThoughtSpot provides a dedicated customer success person and the ability to submit tickets online, with a response time of no more than a day.
We have dedicated support contacts for our company, but pushing through features we need requires long processes and upvotes on their website despite the support.
 

Scalability Issues

Sentiment score
6.4
Birst's scalability receives mixed reviews; some praise it, while others face challenges, costs, and complexity, yet cloud solutions impress.
Sentiment score
7.1
ThoughtSpot's scalability is praised, enhanced by Snowflake partnership, despite challenges in managing roles for large user bases.
The platform does not have technical problems with scaling data or connections.
Tableau, Power BI, or Looker have separate tools for preparation, customization, and storytelling.
Scalability depends on your contract with them, whether it's consumption-based or row-based.
 

Stability Issues

Sentiment score
6.3
Birst users experience varying stability, with issues during upgrades and large datasets, though some report smooth performance improvements.
Sentiment score
7.2
ThoughtSpot is stable with rare issues, offers high performance on large datasets, but needs integration and resource improvements.
The responsiveness of accessing live data is exceptional and faster than most other BI tools.
This workaround consumed a lot of resources and led to reduced performance, with pinboards loading for approximately two minutes for each filter criterion.
I use it primarily for large datasets, and it performs faster than regular data visualization tools such as Power BI, which has limits on dataset size.
 

Room For Improvement

Birst struggles with performance, customization, UI, visualization features, inefficiencies, and support, requiring enhancements and modernization in various areas.
ThoughtSpot needs improvements in visualization, customization, data handling, and usability, lagging behind competitors like Power BI and Tableau.
A crucial feature we needed is missing, which involves restricting views of certain KPIs when users select conflicting parameters.
Handling governance when there are many models and dashboards is complex.
Currently, it is not as customizable as the options available on Power BI or Tableau.
 

Setup Cost

Birst offers market-standard pricing with a subscription model, providing comprehensive solutions and flexibility despite high entry costs.
ThoughtSpot offers flexible pricing, often cheaper than Tableau but pricier than Power BI, with negotiable licensing models controlling costs.
HubSpot is expensive.
ThoughtSpot's pricing is reasonable and in line with other BI tools.
 

Valuable Features

Birst provides scalable data visualization, cloud-based architecture, and integrates ETL, reporting, and dashboards for efficient data-driven decisions.
ThoughtSpot provides user-friendly, scalable data exploration with diverse database compatibility, enabling efficient, non-technical analytics and business intelligence.
Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily.
This alerting feature is very beneficial for our company at the moment, and we use it extensively.
The main core of HubSpot is to create models, connect data pipelines, and create business models and dashboards on top of them.
 

Categories and Ranking

Birst
Ranking in Embedded BI
15th
Average Rating
7.4
Reviews Sentiment
7.1
Number of Reviews
20
Ranking in other categories
Reporting (32nd)
ThoughtSpot
Ranking in Embedded BI
8th
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
12
Ranking in other categories
BI (Business Intelligence) Tools (18th), Data Visualization (14th)
 

Mindshare comparison

As of April 2025, in the Embedded BI category, the mindshare of Birst is 0.3%, down from 0.5% compared to the previous year. The mindshare of ThoughtSpot is 5.1%, down from 6.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI
 

Featured Reviews

it_user547323 - PeerSpot reviewer
We deploy dashboards using the integrated data warehousing and visualization abilities. Setup is complex.
From a visualization perspective, this tool claims to make several advances that are indeed interesting to a large proportion of the user base. However, it needs to prioritize several extremely fundamental features associated with charting, formatting and layout control. Some basic features that Birst needs to improve are: * Line graph between two measures (comparing one measure to another without summing them) – Basic scatter plot sums the measure up automatically. * Spark lines need to be made available. * Editing trend lines and gridlines in graphs – An option for customizing label location, label background under formatting chart elements such as gridlines and labels, custom label backgrounds and transparency, etc. * An option to customize the alignment of headings in any table as left, right, center, top, middle and bottom. Also there is need to add label customization in a table that is not associated to any measure but just plain text, instead of having to change it on the dashboard as a text input, which also does not re-size in the same ratio as the other components do when the screen size is modified. * Conditional filter – An additional option to use a filter “where variable-xyz in (a,b,c,d,)” type of statement for filtering attributes. This is helpful when the list of attributes is long and can be used instead of manually select each box. * Conditional display of KPI – For example, if the date range is x, then display KPI A; if the date range is y, then display KPI B. * Conditional indicators – A solution to give conditions to KPI indicators rather than to have a measure to check against a predefined number. * Unnecessary padding spaces around graphs, KPIs, tables – An option to be able to define the space and padding. * An option to customize a measure within a given timeline, embedded in the measure itself. There should be way to define that timeline dependent on a user-selected time in dashboard filters. Currently, there is no ability to display several measures on different time scales in the same table. For example, measure 1, 2 and 3 current, over last quarter and over last year.
Sushma Polavarapu - PeerSpot reviewer
Creates user-friendly analysis environments for large datasets
The tool is user-friendly for the end users. It is primarily a search-based tool. Users do not need a technical background to work directly on the dataset. Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily. ThoughtSpot is fast, even with one to ten terabytes of data.
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
22%
Computer Software Company
13%
Manufacturing Company
11%
Healthcare Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

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What is your experience regarding pricing and costs for ThoughtSpot?
ThoughtSpot is expensive. When compared with Tableau and Sisense, it is around seven or eight on the expense scale.
What needs improvement with ThoughtSpot?
The visualization customization needs improvement. Currently, it is not as customizable as the options available on Power BI or Tableau. It mainly offers basic chart options.
What is your primary use case for ThoughtSpot?
I use ThoughtSpot as one of the visualization tools. I mainly create some live boards and provide access to the data sources and worksheets to users so they can create their own analyses and answer...
 

Comparisons

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Overview

 

Sample Customers

Citrix Systems, Jive Software, SunnyD, Toshiba Medical Systems, Cisco OpenDNS, RB, Sunny D, Vertafore
Primary Capital Mortgage, Sterling Backcheck, RichRelevance, Rambus, Batteries Plus Bulbs
Find out what your peers are saying about Birst vs. ThoughtSpot and other solutions. Updated: January 2025.
846,617 professionals have used our research since 2012.