Looker vs ThoughtSpot comparison

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Looker

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Executive Summary

We performed a comparison between Looker and ThoughtSpot based on real PeerSpot user reviews.

Find out in this report how the two Embedded BI solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Looker vs. ThoughtSpot Report (Updated: January 2025).

Looker vs. ThoughtSpot

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Helped 832,138 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker

Ranking in Embedded BI

5th

Average Rating

8.0

Number of Reviews

Ranking in other categories

No ranking in other categories

ThoughtSpot

Ranking in Embedded BI

8th

Average Rating

7.6

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (19th), Data Visualization (14th)

Mindshare comparison

As of February 2025, in the Embedded BI category, the mindshare of Looker is 9.1%, down from 12.4% compared to the previous year. The mindshare of ThoughtSpot is 5.9%, down from 6.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Embedded BI

Featured Reviews

Kishore Jhunjhunwala

Sr Analytics Consultant at a tech vendor with 1,001-5,000 employees

A cloud solution for operational reporting but is expensive

Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

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Anthony Fiorino

SVP, Head of Enterprise Data Mgmt & Data Intelligence at a financial services firm with 5,001-10,000 employees

You can drill down into any data right out of the box, with a straightforward deployment, and great support

The most valuable feature is probably the core functionality itself, which is the ability to search and drill down into any data right out of the box. Of course, there's data modeling needed, and things like that, but I can throw it at a set, and I can get up and running in a matter of hours. If a new group comes to me and says, "Hey, I've heard about ThoughtSpot. I have some data and I want to be able to do some analytics, do some profiling, do some BI against it." In a couple of hours, I connect to their source and I just do it. Now for a production product, we have to model and perform it over time, but at least I can get people up and running extremely fast with a tool that's intuitive and easy to use.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a pretty stable solution because it is a cloud-based product."

"I would rate the stability a ten out of ten. I didn't face any issues with stability."

"With Looker, I have experienced benefits in terms of usability and shareability."

"We can centralize all our data models."

"The product is easy to use."

"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."

"From a developer's perspective, the way the functionality's being handled is great."

"It's quite effortless to navigate through various applications and review their updated data in real-time."

More Looker pros

"ThoughtSpot takes the modifying of existing reports out of our hands."

"The initial setup was very straightforward."

"The ability to do ad hoc explorations of data has been most valuable."

"I like ThoughtSpot's search capabilities. You can also create custom analytics even if you aren't an experienced data analyst. We have users with no data analytics experience making some of the dashboards we've created, copying components, and customizing them to their specific use cases."

"It is easy to set up the solution."

"I would say the return on investment is good. Whatever we invested, we got results. We have been finding it easy to use and onboard new use cases."

"It's easy to drill down or expand data to get more details right out of the box."

"The scalability is good."

Cons

"Stability needs improvement."

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"Integrations with other BI tools could be better."

"The visualization capability of the product is limited."

"The product does not have documented material."

"The integration with different databases must be improved."

"It needs to be more user-friendly."

"The dashboards could give you more ability to fine tune the appearance. You get a great deal more control over how something looks in Power BI than you do in ThoughtSpot."

"If I want to order columns, this feature is not there."

"A customized visualization is lacking in this product."

"ThoughtSpot is a fairly new product, so some usability aspects aren't as mature as we'd like them to be. One example is their organizational methodology, like how objects are organized in their dashboards inside the product. They're all on a flat list, which works if you've got five or 10 dashboards. However, it's insufficient when you're a large enterprise with multiple groups looking at the same dashboards. It isn't organized well."

"I would like to see more flexibility in adding the pins. Currently, we have four different sizes in which I can add pins, but I would like to be able to resize my pins."

"The most difficult thing I found is that it only deals with the files and does not have direct connectivity to databases."

"The one area of the solution that I do hear needs improvement is on the visualization front."

"In terms of features, I'd like to be able to pivot data - for example, going from rows to columns. It's not easy to do."

Pricing and Cost Advice

"I do not have to make any payments to use the solution."

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"Looker is expensive and could be made better by reducing it."

"It is cheap."

"It's not cheap, but it's not expensive for big companies."

"I give the pricing a six out of ten."

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Top Industries

By visitors reading reviews

Educational Organization

38%

Computer Software Company

Financial Services Firm

Manufacturing Company

Financial Services Firm

24%

Computer Software Company

11%

Manufacturing Company

10%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Looker?

With Looker, I have experienced benefits in terms of usability and shareability.

What is your experience regarding pricing and costs for Looker?

I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...

What needs improvement with Looker?

The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...

What do you like most about ThoughtSpot?

It's easy to drill down or expand data to get more details right out of the box.

What is your experience regarding pricing and costs for ThoughtSpot?

I like the pricing structure. I get billed by how much data I put in, not how many people are looking at the data. It's better for me as I can control pricing a bit more easily.

What needs improvement with ThoughtSpot?

We'd like more flexibility with the calendar as our fiscal year does not align with the calendar year. We have to load or create our own custom calendar to actually need our fiscal year-end. With o...

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Product Reports

Looker

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Download ThoughtSpot product report

Overview

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

ThoughtSpot is a powerful business intelligence tool that allows easy searching and drilling into data. Its ad hoc exploration and query-based search features are highly valued, and it is easy to set up, stable, and scalable.

The solution is used for reporting purposes, self-service BI, and embedding into other applications for customers to do self-service analytics. It helps businesses with metrics, KPIs, and important insights by sourcing data from various sources into one golden source and visualizing it in an easy way for the business to consume. The pricing model is ideal, charging for data rather than the number of users.

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Primary Capital Mortgage, Sterling Backcheck, RichRelevance, Rambus, Batteries Plus Bulbs

Looker vs. ThoughtSpot