Looker vs ThoughtSpot comparison

Read 12 ThoughtSpot reviews

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91% willing to recommend

Looker

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Executive Summary

We performed a comparison between Looker and ThoughtSpot based on real PeerSpot user reviews.

Find out in this report how the two Embedded BI solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Looker vs. ThoughtSpot Report (Updated: April 2025).

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Looker vs. ThoughtSpot

April 2025

Helped 848,716 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker

Ranking in Embedded BI

5th

Average Rating

8.0

Number of Reviews

Ranking in other categories

No ranking in other categories

ThoughtSpot

Ranking in Embedded BI

8th

Average Rating

7.8

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (18th), Data Visualization (14th)

Mindshare comparison

As of April 2025, in the Embedded BI category, the mindshare of Looker is 9.3%, down from 11.9% compared to the previous year. The mindshare of ThoughtSpot is 5.1%, down from 6.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Embedded BI

Featured Reviews

Kishore Jhunjhunwala

Sr Analytics Consultant at a tech vendor with 1,001-5,000 employees

A cloud solution for operational reporting but is expensive

Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

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Sushma Polavarapu

Sr Data Analytics Consultant at Capgemini

Creates user-friendly analysis environments for large datasets

The tool is user-friendly for the end users. It is primarily a search-based tool. Users do not need a technical background to work directly on the dataset. Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily. ThoughtSpot is fast, even with one to ten terabytes of data.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product is easy to use."

"With Looker, I have experienced benefits in terms of usability and shareability."

"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."

"I would rate the stability a ten out of ten. I didn't face any issues with stability."

"It is a pretty stable solution because it is a cloud-based product."

"It's quite effortless to navigate through various applications and review their updated data in real-time."

"From a developer's perspective, the way the functionality's being handled is great."

"We can centralize all our data models."

More Looker pros

"It is easy to set up the solution."

"The ability to do ad hoc explorations of data has been most valuable."

"ThoughtSpot is much easier to work with and maintain than other BI solutions, and it significantly reduces costs related to manual labor."

"The tool is user-friendly for the end users."

"It's easy to drill down or expand data to get more details right out of the box."

"ThoughtSpot takes the modifying of existing reports out of our hands."

"I would say the return on investment is good. Whatever we invested, we got results. We have been finding it easy to use and onboard new use cases."

More ThoughtSpot pros

Cons

"The visualization capability of the product is limited."

"Integrations with other BI tools could be better."

"The product does not have documented material."

"It needs to be more user-friendly."

"The integration with different databases must be improved."

"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."

"Stability needs improvement."

"A crucial feature we needed is missing, which involves restricting views of certain KPIs when users select conflicting parameters. We had to create a workaround, which impacted performance by loading pinboards slowly."

"Some areas for improvement include the pixel-perfect dashboards, which are not as refined as those in Tableau."

"In terms of features, I'd like to be able to pivot data - for example, going from rows to columns. It's not easy to do."

"The one area of the solution that I do hear needs improvement is on the visualization front."

"The visualization customization needs improvement."

"Some areas for improvement include the pixel-perfect dashboards, which are not as refined as those in Tableau."

"The support team gets a six out of ten. They are not as proactive."

"The most difficult thing I found is that it only deals with the files and does not have direct connectivity to databases."

More ThoughtSpot cons

Pricing and Cost Advice

"It's not cheap, but it's not expensive for big companies."

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."

"It is cheap."

"Looker is expensive and could be made better by reducing it."

"I do not have to make any payments to use the solution."

"I give the pricing a six out of ten."

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Top Industries

By visitors reading reviews

Educational Organization

30%

Computer Software Company

11%

Financial Services Firm

11%

Manufacturing Company

Financial Services Firm

22%

Computer Software Company

13%

Manufacturing Company

11%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Looker?

With Looker, I have experienced benefits in terms of usability and shareability.

What is your experience regarding pricing and costs for Looker?

I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...

What needs improvement with Looker?

The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...

What is your experience regarding pricing and costs for ThoughtSpot?

The pricing is on the higher end but reasonable for what ThoughtSpot offers.

What needs improvement with ThoughtSpot?

There are a few areas where ThoughtSpot could improve. A crucial feature we needed is missing, which involves restricting views of certain KPIs when users select conflicting parameters. We had to c...

What is your primary use case for ThoughtSpot?

Currently, our company is using ThoughtSpot ( /products/thoughtspot-reviews ) for marketing reporting. We build reports based on the tables in the cloud, utilizing the outlet views for ThoughtSpot ...

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Compared 18% of the time

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Compared 15% of the time

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Compared 8% of the time

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Product Reports

Download Looker product report

Looker

April 2025

Download ThoughtSpot product report

March 2025

Overview

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

ThoughtSpot is a powerful business intelligence tool that allows easy searching and drilling into data. Its ad hoc exploration and query-based search features are highly valued, and it is easy to set up, stable, and scalable.

The solution is used for reporting purposes, self-service BI, and embedding into other applications for customers to do self-service analytics. It helps businesses with metrics, KPIs, and important insights by sourcing data from various sources into one golden source and visualizing it in an easy way for the business to consume. The pricing model is ideal, charging for data rather than the number of users.

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Primary Capital Mortgage, Sterling Backcheck, RichRelevance, Rambus, Batteries Plus Bulbs