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Looker vs ThoughtSpot comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.4
Looker provides large organizations with efficiency and savings, while smaller companies benefit from integration and automation improvements.
Sentiment score
6.4
ThoughtSpot offers time savings and strategic benefits, though ROI quantification is challenging and adoption varies despite its user-friendly interface.
The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports.
Data Engineer at a tech vendor with 10,001+ employees
Using ThoughtSpot has resulted in significant time savings and improved business sales by allowing us to identify sellers and buyers across regions, facilitating targeted marketing.
Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees
Based on our implementation in one project, we are trying to raise more funding to expand its use.
Senior Business Intelligence Architect at Mphasis
This tool has really improved our decision-making by 70 to 80% because we are able to rely on insights from different data sources from different departments.
Financial Analyst at Nestlé
 

Customer Service

Sentiment score
6.2
Looker's support is generally praised for responsiveness and community help, but complex issues and weekends need improvement.
Sentiment score
5.9
ThoughtSpot's customer service receives mixed reviews, with praise for responsiveness but some criticism for delays and knowledge base limitations.
Anyone with minimal knowledge of Looker can easily go through the documentation and understand the steps and the UI.
Data Engineer at a tech vendor with 10,001+ employees
I stopped opening tickets due to insufficient and untimely responses.
Software Engineer (Data specialist) at Salesforce
ThoughtSpot provides a dedicated customer success person and the ability to submit tickets online, with a response time of no more than a day.
Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees
The customer support for ThoughtSpot is very proactive and supportive, available 24/7.
Financial Analyst at Nestlé
 

Scalability Issues

Sentiment score
6.8
Looker is praised for scalability, especially with Amazon Redshift, though large deployments require careful data management for optimal performance.
Sentiment score
6.1
ThoughtSpot is praised for scalability and flexibility but faces challenges in governance; contract type affects its scalability potential.
I rate Looker's scalability a nine because of how easily we can scale by simply combining tables.
Data Engineer at a tech vendor with 10,001+ employees
Tableau, Power BI, or Looker have separate tools for preparation, customization, and storytelling.
Sr Data Analytics Consultant at Capgemini
The platform does not have technical problems with scaling data or connections.
Software Engineer (Data specialist) at Salesforce
As our data has grown, I have validated huge datasets and complex models without significant issues.
Data Analyst at a tech vendor with 10,001+ employees
 

Stability Issues

Sentiment score
7.4
Looker is reliable and cloud-based, integrates with BigQuery, handles large data well despite minor bugs and setup challenges.
Sentiment score
6.3
ThoughtSpot is reliable and stable, with minimal downtime and smooth upgrades, despite occasional performance issues and integration needs.
I use it primarily for large datasets, and it performs faster than regular data visualization tools such as Power BI, which has limits on dataset size.
Sr Data Analytics Consultant at Capgemini
The upgrades are smooth with no downtime, which is super important.
Software Engineer (Data specialist) at Salesforce
The responsiveness of accessing live data is exceptional and faster than most other BI tools.
Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees
 

Room For Improvement

Looker's customization, integration, and performance lag behind competitors, with users seeking more features, transparency, and training resources.
ThoughtSpot lacks customization, flexibility, and affordable options, with users desiring improved integrations, usability, and a free learning version.
The performance is not optimal on large data sets.
Data Engineer at a tech vendor with 10,001+ employees
Currently, it is not as customizable as the options available on Power BI or Tableau.
Sr Data Analytics Consultant at Capgemini
Handling governance when there are many models and dashboards is complex.
Software Engineer (Data specialist) at Salesforce
Enhancing integration capabilities with other tools like DBT would also be beneficial as it would make our lives easier.
Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees
 

Setup Cost

Looker's pricing suits medium to large enterprises but may be costly for small businesses with additional expenses.
ThoughtSpot offers competitive pricing with flexible negotiation, generally costing more than Power BI but less than Tableau.
HubSpot is expensive.
Software Engineer (Data specialist) at Salesforce
ThoughtSpot's pricing is reasonable and in line with other BI tools.
Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees
The pricing, setup cost, and licensing for ThoughtSpot are competitive.
Financial Analyst at Nestlé
 

Valuable Features

Looker enhances data-driven decisions with intuitive modeling, robust integrations, and tools for advanced analytics without extensive SQL.
ThoughtSpot simplifies data exploration with AI analytics, offering speed, scalability, and user-friendly interfaces for efficient decision-making.
For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs.
Data Engineer at a tech vendor with 10,001+ employees
Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily.
Sr Data Analytics Consultant at Capgemini
This alerting feature is very beneficial for our company at the moment, and we use it extensively.
When I upload a data dump, AI analytics suggest possible data visualizations and insights, which I can pin to dashboards or live boards for modification.
Data Analyst at a tech vendor with 10,001+ employees
 

Categories and Ranking

Looker
Ranking in Embedded BI
9th
Average Rating
8.0
Reviews Sentiment
6.4
Number of Reviews
20
Ranking in other categories
No ranking in other categories
ThoughtSpot
Ranking in Embedded BI
6th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
18
Ranking in other categories
BI (Business Intelligence) Tools (10th), Data Visualization (9th)
 

Mindshare comparison

As of April 2026, in the Embedded BI category, the mindshare of Looker is 5.6%, down from 9.2% compared to the previous year. The mindshare of ThoughtSpot is 5.6%, up from 5.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI Mindshare Distribution
ProductMindshare (%)
ThoughtSpot5.6%
Looker5.6%
Other88.8%
Embedded BI
 

Featured Reviews

Hemanthreddy Vakiti - PeerSpot reviewer
Data Engineer at a tech vendor with 10,001+ employees
Automated dashboards have transformed daily trend analysis and now drive faster business decisions
One of the best features that Looker offers is LookML, which allows us to develop dashboards directly rather than dragging and dropping. We can also customize some fields that are not available in the table by combining different tables using LookML. Compared to other reporting tools, Looker is somewhat more customizable and interactive. With the help of Views and Explore in Looker, we can combine different tables and create a unique column that is not available in the table, and then use that column in our reporting dashboard. Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client. Rather than simply using free form or Essbase, seeing customizable and visualized data in Looker allows the business users to understand the trends in the data more easily rather than just seeing numbers. It has helped us save a lot of time. The automated dashboards that we develop allow us to run the dashboard for the coming years with only some modifications, which has reduced some manpower and working hours. When I joined this project, there were around eight to nine people for developing Looker dashboards. Once the development part is completed for almost all cases, the next part is just monitoring the dashboards and making some minor changes required to align with business goals. After development, the team was reduced to three or four people, so the manpower has significantly reduced, and time taken has decreased as well. For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs. The return on investment has been very good. The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports. We are just monitoring the reports to ensure they are released. This has saved nearly two hours per day, and the team has been reduced to half.
Purity Wairimu - PeerSpot reviewer
Financial Analyst at Nestlé
Self-service analytics has empowered teams and now drives faster data-driven decisions
I have an experience of four years using ThoughtSpot. ThoughtSpot is very easy to use. Even non-technical users find it very easy to use and user-friendly. Some of the best features ThoughtSpot offers are innovation, ease of use, and data analytics. Reporting development is also pretty easy, making complex formulas slightly easier. Additionally, dashboarding for non-technical people, easy search of data, ease of getting insights, AI-driven analytics, and the ability to easily build charts are highlights. ThoughtSpot also offers data connection with live data sources. ThoughtSpot's scalability is impressive; it can handle large data easily, and performance has been powerful and reliable. The AI-driven analytics capabilities in ThoughtSpot help to predict future outcomes and are very helpful in tracking data, and performance is great.
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Retailer
9%
Media Company
7%
Computer Software Company
7%
Financial Services Firm
17%
Manufacturing Company
9%
Computer Software Company
9%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise7
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise14
 

Questions from the Community

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What is your experience regarding pricing and costs for ThoughtSpot?
The pricing, setup cost, and licensing for ThoughtSpot are competitive, and it is a very user-friendly tool compared to its competitors. Setting it up was easy and straightforward.
What needs improvement with ThoughtSpot?
The customizability of the visualization live boards should be improved. Additional support for more data warehouse systems is needed, as data does not always match sometimes. Sophisticated data mo...
What is your primary use case for ThoughtSpot?
My name is Peter Chemo, a Financial Analyst at Nesto. One of the major challenges that ThoughtSpot solves is reducing the dependency on data teams for reports and insights. ThoughtSpot also integra...
 

Comparisons

 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Primary Capital Mortgage, Sterling Backcheck, RichRelevance, Rambus, Batteries Plus Bulbs
Find out what your peers are saying about Looker vs. ThoughtSpot and other solutions. Updated: March 2026.
886,349 professionals have used our research since 2012.